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MarketingPaid AdvertisingGoogle Ads (Adwords)

How To Write Emotional AdWords Ads To Get More Clicks

Want To Increase Quality Score, Get More Clicks With Less Money And Beat The Competition? Write Emotional AdWords Ads!
Rating: 3.6 out of 53.6 (12 ratings)
558 students
Created by Johnson Kee
Last updated 4/2017
English
English [Auto]

What you'll learn

  • Understand the principles of writing more compelling AdWords copy,
  • Be able to assist their clients with improving ad CTR by writing ads that get more clicks,
  • Decrease cost per conversion,
  • Take out competitors who won't know how you are writing such "clickable" ads!

Requirements

  • Have a basic understanding of Google AdWords,
  • Understand how Pay Per Click works,
  • Have an appreciation for digital marketing,
  • Running your own AdWords campaigns (or on behalf of a client) is a bonus.

Description

Did you know that Google will actually reward you if you write good AdWords ads? They only want to show the most relevant results to their searchers. How will they reward you? By giving you discounts on your CPC, up to 50% off. The best way to do this? By writing emotionally compelling AdWords ads.

This course is the only one of it's kind on Udemy. I actually practice what I preach and will serve up emotional ads based on ads I find "in the wild". I assist students with their own ad copy, offering advice where possible. If you want to:

  • increase your quality score,
  • own the number one position at the top of the SERPs,
  • spend the same amount of money but get more clicks,
  • get quantum-leap improvements in CTR,
  • have fun writing ads,

This course is for you!

Who this course is for:

  • DIgital marketers
  • E-commerce store owners
  • Agency owners
  • PPC consultants

Instructor

Johnson Kee
Copywriting Consultant
Johnson Kee
  • 3.8 Instructor Rating
  • 163 Reviews
  • 12,484 Students
  • 6 Courses

Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.

He's currently running a copywriting consultancy helping business improve their CTR by writing more emotionally compelling ads.

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