How To Write Emotional AdWords Ads To Get More Clicks
What you'll learn
- Understand the principles of writing more compelling AdWords copy,
- Be able to assist their clients with improving ad CTR by writing ads that get more clicks,
- Decrease cost per conversion,
- Take out competitors who won't know how you are writing such "clickable" ads!
Requirements
- Have a basic understanding of Google AdWords,
- Understand how Pay Per Click works,
- Have an appreciation for digital marketing,
- Running your own AdWords campaigns (or on behalf of a client) is a bonus.
Description
Did you know that Google will actually reward you if you write good AdWords ads? They only want to show the most relevant results to their searchers. How will they reward you? By giving you discounts on your CPC, up to 50% off. The best way to do this? By writing emotionally compelling AdWords ads.
This course is the only one of it's kind on Udemy. I actually practice what I preach and will serve up emotional ads based on ads I find "in the wild". I assist students with their own ad copy, offering advice where possible. If you want to:
- increase your quality score,
- own the number one position at the top of the SERPs,
- spend the same amount of money but get more clicks,
- get quantum-leap improvements in CTR,
- have fun writing ads,
This course is for you!
Who this course is for:
- DIgital marketers
- E-commerce store owners
- Agency owners
- PPC consultants
Instructor
Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.
He's currently running a copywriting consultancy helping business improve their CTR by writing more emotionally compelling ads.