Get Started with Email Newsletters (from start to send)
What you'll learn
- You will learn the foundation of what makes a newsletter a 'must read' to your subscribers or audience.
- You will learn where to find content ideas that an newsletter writer can use, as well as what kinds of content you want to avoid.
- Understand why constancy is more important than frequency is creating a successful newsletter.
- Learn what readers or subscribers value in a newsletter - so that you can stop wasting time on things don't matter to them.
Requirements
- Anyone can start a newsletter. All you need is access to email, although using an email marketing platform is recommended. However, many email marketing plans offer a Free plan.
Description
In the cutthroat world of newsletters, Jane Singer, a leading expert in launching successful newsletters, hammers home the need to know your audience and serve up bite-sized, valuable content. She's all about setting clear goals and being real about time and money commitments.
Plus, she's big on readability and keeping it simple for your readers.
A key part of a successful newsletter is not just to launch - but to be able to keep delivering news and information to your audience on a reliable basis. Jane teaches you how to set up the simple system she uses each week to ensure her two newsletter are published - without fail!
Jane's all about starting small, delivering top-notch content, and building real connections. Her tips are like a secret recipe for keeping your readers hooked and coming back for more.
Jane 's insights shine a light on the subtle yet impactful aspects that elevate newsletters into compelling platforms for value-driven communication.
From tailoring content to the realistic commitment and quality-driven content creation, her wisdom forms a path for creators to forge formidable connections. Through her guidance, creators embark on a journey to embody quality over quantity, engagement over size, and trust over trends.
This is a 'fast action' course. The objective of this course is to give the information you need so that you can get your newsletter launched as quickly as possible.
While there is tremendous value in learning, success comes from doing. By launching your newsletter, and then continuing to publish it, you will start to build that all-important bond with your audience.
It takes time to achieve this, so that's why the sooner you start, the sooner you'll see those desired results!
Who this course is for:
- This course is designed for beginners. If you have never published a newsletter - or if you have tried but still are struggling with finding content or how long to make your newsletter - or simply feel overwhelmed - then this is the course for you.
Instructor
Jane Singer is a multimedia entrepreneur. She hosts A Seat at The Table podcast and Launch to Legendary video podcast.
She's the founder of Inside Fashion magazine, Inside Fashion Live - a membership platform for the fashion industry. She also publishes two weekly newsletters - Supply Chain Strategist and The Week in Review - which both have open rates of around 43.2%.
Jane is a featured speaker on live stages around leading world at events and conferences.
She also coaches companies and individuals who are looking to create podcasts, newsletters and other media channels that outperform the market.
"I'm here to support you on your journey to becoming a podcasting superstar!" - Jane
Jane loves helping business owners understand media and marketing from a 'back stage' view so that they can grow their businesses and build their market visibility.
If you're looking to start a new podcast - or grow one that you already have - then many of Jane's courses could be the resources you're looking for to help you get from where you are to where you want to be.
Jane believes that learning needs to back up by doing. Each of her courses are short so that students can learn the necessary tools and skills - and then start applying them to their own projects.