Get Started with Email Newsletters (from start to send)

Name: Get Started with Email Newsletters (from start to send)
Rating: 4.2 (12 reviews)

A Beginners Guide to Launching an Email Newsletter - Set up, List size, Content Creation, and Frequency

Created byJane Singer

Last updated 10/2024

English

What you'll learn

You will learn the foundation of what makes a newsletter a 'must read' to your subscribers or audience.
You will learn where to find content ideas that an newsletter writer can use, as well as what kinds of content you want to avoid.
Understand why constancy is more important than frequency is creating a successful newsletter.
Learn what readers or subscribers value in a newsletter - so that you can stop wasting time on things don't matter to them.

Course content

6 sections • 16 lectures • 1h 22m total length

Introduction1:56
If you've ever wanted to launch an email newsletter, then this course is for you! We'll discussing the role newsletters play in marketing your products - and how to get started creating your own newsletter.

Finding Your Focus5:41
The first step in creating a successful newsletter is to determine who is your target audience. This will set the foundation for almost every other aspect to creating and maintaining your newsletter.
Setting Your Newsletter Frequency6:18
Weekly? Monthly? Daily? In this lecture we'll discuss how to determine the ideal frequency for your newsletter.
Budgeting: Time & Money2:13
Let's take a look at why it's necessary to consider how much time (or budget) you can allocate to publishing a newsletter. This will serve as an important guideline is deciding things like 'frequency' and 'content'.
To Get Started Fast ... Keep It Simple17:05
In this module we'll be discussing how much content you need to create a successful newsletter. We'll go over why simple newsletters are often more appreciated by readers than longer more complex ones.

Building a Template2:07
The foundation of being able to produce a newsletter with frequency (not just one time ... but again and again) is having a template. We'll discuss how to develop a simple template that you can use to get started. And then how you can expand or modify that template as you grow your newsletter.
Creating Content: Where to start and how to build15:09
Now it's time to dive into actually writing your newsletter. We'll talk about how much content you actually need, and how to get started creating that content.
What I Want vs What I Can Access4:57
A critical part of determining what you'll be including in the content of your newsletter is whether you can actually access that information. We'll talk about various aspects of content creation including the pros and cons of collaborations, and using open source resources.
Some Legal Stuff1:51
This is just a quick 'heads up' on specific areas where your content might cross into the 'plagerism' zone. We'll talk about some easy 'pro tips' that journalists use to make sure that they stay in the 'legal zone'.
Newsletter Graphic Design4:36
Most people want their newsletter to look good. The challenge is how to do this when your newsletter is basically an email. We'll also be discussing whether or not we should be putting more focus on graphic design in our email newsletters.

Subject Lines2:00
The subject line plays a critical role in getting people to open your email newsletter. However, there are certain guidelines you'll want to follow so that you don't end up being viewed as Spam.
Who's It From? (and why it matters)4:18
Who is this email from? Is it coming from a person - or a business? And why do so many newsletters now use the name of the CEO, President or Founder in the "from" line. We'll discuss all of this in this module.

List Size: Why Bigger Isn't Always Better6:19
Everyone wants to grow their list. But in reality, bigger is not always better. In this module we'll talk about why optimizing for list growth might be the worst goal for your newsletter.
Managing Your Expectations2:41
One of the biggest challenges is setting realistic expectations for your newsletter's performance. In this module we'll talk about what to expect so that you'll know if you're newsletter is on track - or needs some modifications.
Let's Quickly Sum Up What You've Learned1:52
Let's take a few minutes to quickly recap what you've learned and get ready to hit "send". In this module we'll sum up the key points from this course - with a few important reminders.

Requirements

Anyone can start a newsletter. All you need is access to email, although using an email marketing platform is recommended. However, many email marketing plans offer a Free plan.

Description

In the cutthroat world of newsletters, Jane Singer, a leading expert in launching successful newsletters, hammers home the need to know your audience and serve up bite-sized, valuable content. She's all about setting clear goals and being real about time and money commitments.

Plus, she's big on readability and keeping it simple for your readers.

A key part of a successful newsletter is not just to launch - but to be able to keep delivering news and information to your audience on a reliable basis. Jane teaches you how to set up the simple system she uses each week to ensure her two newsletter are published - without fail!

Jane's all about starting small, delivering top-notch content, and building real connections. Her tips are like a secret recipe for keeping your readers hooked and coming back for more.

Jane 's insights shine a light on the subtle yet impactful aspects that elevate newsletters into compelling platforms for value-driven communication.

From tailoring content to the realistic commitment and quality-driven content creation, her wisdom forms a path for creators to forge formidable connections. Through her guidance, creators embark on a journey to embody quality over quantity, engagement over size, and trust over trends.

This is a 'fast action' course. The objective of this course is to give the information you need so that you can get your newsletter launched as quickly as possible.

While there is tremendous value in learning, success comes from doing. By launching your newsletter, and then continuing to publish it, you will start to build that all-important bond with your audience.

It takes time to achieve this, so that's why the sooner you start, the sooner you'll see those desired results!

Who this course is for:

This course is designed for beginners. If you have never published a newsletter - or if you have tried but still are struggling with finding content or how long to make your newsletter - or simply feel overwhelmed - then this is the course for you.

Get Started with Email Newsletters (from start to send)

What you'll learn

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Course content

Introduction1 lecture • 2min

Getting Ready - It's All About the Preparation4 lectures • 31min

Creating Your First Newsletter5 lectures • 29min

Breaking Down the Elements of Some Real Life Newsletters1 lecture • 4min

The Fine Points of Getting People to Open Your Newsletter2 lectures • 6min

Getting Going - Hitting the 'Send' Button3 lectures • 11min

Requirements

Description

Who this course is for: