Email Newsletters from Idea to 'Sent'
- 1.5 hours on-demand video
- 12 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Structure an eNewsletter that achieves your goal (conversions, sales, etc.)
- Write quality, engaging content that is valuable to your readership!
- Start to integrate the eNewsletter into the overall marketing strategy of the business.
- Build-out a 6-month Editorial Calendar for future issues that support your Businesses Goals and Strategy!
- A word processing software like Word (PC), Pages (Mac) or an equivalent is all you'll be using besides the Worksheets provided.
No matter what kind of Business you have, an eNewsletter is an essential part of a marketing strategy and your best tool to consistently build and maintain relationship with your audience.
In this Course, you'll learn the full value of each section of an eNewsletter, how to put them together with your marketing and business goals in mind, how to schedule issues out in an Editorial Calendar to keep the content flowing and where it all comes together in the Email Service Provider Campaign.
Use this learning experience to launch your first eNewsletter, to revitalize your old one, or just to give your currently running issues a tune-up!
The focus of this Course is in how to structure your eNewsletter towards your over-all marketing and business goals to become a more scale-able and effective business model on a whole! See you inside!
- Online Business Owners and Marketers who are just setting up your eNewsletter.
- Entrepreneurs who have one and are finding lacking results.
- Businesses that have a disorganized, or directionless eNewsletter that is ready to be turbo-charged into a marketing machine!
In this Module, we'll be discussing the different types of eNewsletter you can choose to create. Different methods and formats exist that work better with different businesses, from E-commerce options to Course Providers, Affiliate Marketers, Service Providers and Agencies!
We'll go over various renditions of an eNewsletter layouts that would be ideal for each of these different business archetypes, and:
You'll have documents in the resource section to help lay-out your own eNewsletter flow and content!
***Sample eNewsletter Format that can be customized for most Businesses!
***Worksheet to build your own eNewsletter format putting together the elements that will support your success!
This is where we will break down the different sections of your eNewsletter, and explain the uses and application of each! This will better fortify your understanding so that you can make solid decisions about how to fully target the content you create in each section, thus: achieving your goals.
This Module's Resources are:
***A targeted spreadsheet to help you identify your specific goals, and utilize your eNewsletter sections to support it,
***AND you will have Writing Exercises that help propel you into a conversational tone to find your business's 'voice'.
In this section, you'll learn to coordinate and structure an Editorial Calendar for your eNewsletter! We'll cover:
*Breaking down your goals into timed actions,
*Choosing the frequency of your eNewsletter,
*Organizing content for each issue,
*Assessing your Value Given vs. Sales Pitched in each issue!
All these factors will help you to structure your goals into scheduled actions and further your achievements!
Other Resources in this section:
***A blank sample Editorial Calendar to work with on your own,
***A ValueVS.Sales Worksheet to run each issue through, ensuring that your content always aligns with your business standards!
Here we will talk about your Business Future. It's important to look far down the road when utilizing an eNewsletter, because it sets the stage with your readership for coming products, launches, new features & services and so much more!
We'll go over forecasting goals, setting your sights high, and making sure you prep responsibly for your intended launches!
Resources will include:
***Worksheet for setting goals and then breaking down actions in reverse to add to the Editorial Calendar to keep you on track.
***Mind-map and brainstorming pages for planning your coming launches, and strategizing them through your eNewsletter Editorial Calendar.
This Modules is all about Pictures within your eNewsletters! We will go over:
*When to use them.
*How to use them.
*Where to use them.
Plus, we've put together some great resources for those of you who might just be starting out and making your decisions on stock image services to sign-up with:
***An Overview of the top paid photo stock services: Adobe, ShutterStock and others!
***A list of places to find FREE, legal-to-use images to utilize as much as you want!
In this last Module, we go over the basics of what an Email Service provider is, how they work and which companies are currently top of their game.
You'll find in the Resources:
***An Email Service provider Jargon Cheat-sheet so that - if you are new - you won't feel lost!
***A review of the top Email Service providers and their eNewsletter features.