Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Software Development Tools No-Code Development
Business
Entrepreneurship Communication Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certifications Network & Security Hardware Operating Systems & Servers Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Paid Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement & Gardening Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition & Diet Yoga Mental Health Martial Arts & Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Learning Teacher Training Test Prep Other Teaching & Academics
Web Development JavaScript React Angular CSS Node.Js PHP HTML5 Vue JS
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Amazon AWS Cisco CCNA Microsoft AZ-900 CompTIA Security+
Microsoft Power BI SQL Tableau Data Modeling Business Analysis Business Intelligence MySQL Qlik Sense Data Analysis
Unity Unreal Engine Game Development Fundamentals C# 3D Game Development C++ Unreal Engine Blueprints 2D Game Development Mobile Game Development
Google Flutter iOS Development Android Development Swift React Native Dart (programming language) Kotlin Mobile App Development SwiftUI
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting Canva InDesign Character Design Procreate Digital Illustration App
Life Coach Training Neuro-Linguistic Programming Personal Development Personal Transformation Life Purpose Mindfulness Sound Therapy Meditation CBT Cognitive Behavioral Therapy
Business Fundamentals Entrepreneurship Fundamentals Freelancing Business Strategy Startup Business Plan Online Business Blogging Leadership
Digital Marketing Social Media Marketing Marketing Strategy Internet Marketing Google Analytics Copywriting Email Marketing YouTube Marketing Startup

MarketingDigital MarketingEmail Marketing

Email Marketing: Become a Lead & Sales Machine

Learn how to use one of the most powerful direct marketing methods to generate consistent business results.
Rating: 3.7 out of 53.7 (34 ratings)
290 students
Created by Oxford Learning Lab
Last updated 8/2019
English
English [Auto]

What you'll learn

  • Plan & Create Effective Email Marketing
  • Engage Prospects Better
  • Understand How People Read Emails
  • Improve your Marketing Results
  • Integrate Email Marketing with your General Strategy

Requirements

  • General Understanding of Internet Business

Description

Compared to just about every other form of digital marketing, Email is still the most cost-effective. It can form the bedrock of your communications strategy and 'join the dots between your other online activities.

It is quick, easy to implement, inexpensive, and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve your Open Rate and your CTR (Click Through Rate).

You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets, and design engaging email content that gets delivered, opened, read, and acted upon.

Come out from this course with a clear idea of Email marketing and all the processes you should deploy to write a more persuasive way to attract customers.

From Planning to choose an Email service provider,  design your process, build your email list, personalize the copywriting, build a successful landing page, deal with the creative aspect, the offer you might want to put in, and the mobile aspect.

Good emails need a good follow-up that you can do with other supportive activities to finally move more people to their decision journey.

The sending time and the frequency of the emails sent are also fundamental to gain more customers, so tests need to be done to build the best possible strategy for your business. As customers will not spend more than two seconds scanning emails, their attention needs to be grabbed within the first few lines of the email sent.


Who this course is for:

  • Internet Marketers
  • Professional Marketers
  • Business Owners
  • CMO's and Marketing Managers
  • Marketing Consultants

Instructor

Oxford Learning Lab
Professional Marketing Courses by Top Experts
Oxford Learning Lab
  • 4.2 Instructor Rating
  • 3,840 Reviews
  • 40,459 Students
  • 25 Courses

  Oxford Learning Lab is an online provider of Marketing & Business Strategy education. 

  All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them  consult for  FTSE 100 and Fortune 500 companies. 

  Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few. 

  All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed. 

   

Top companies choose Udemy Business to build in-demand career skills.
NasdaqVolkswagenBoxNetAppEventbrite
  • Udemy Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Investors
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Accessibility statement
Udemy
© 2022 Udemy, Inc.