Email Marketing: Become a Lead & Sales Machine
3.6 (33 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
281 students enrolled

Email Marketing: Become a Lead & Sales Machine

Learn how to use one of the most powerful direct marketing method to generate consistent business results.
3.6 (33 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
281 students enrolled
Last updated 8/2019
English
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 3 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Plan & Create Effective Email Marketing
  • Engage Prospects Better
  • Understand How People Read Emails
  • Improve your Marketing Results
  • Integrate Email Marketing with your General Strategy
Requirements
  • General Understanding of Internet Business
Description

Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,opened, read and acted upon.

Who this course is for:
  • Internet Marketers
  • Professional Marketers
  • Business Owners
  • CMO's and Marketing Managers
  • Marketing Consultants
Course content
Expand all 31 lectures 03:48:21
+ Email Marketing
12 lectures 01:32:44
The Best Acquisition Channel System
09:38
Step One: Clarify Your Email Marketing Goals
04:55
Step Two: Create Your Email Marketing Machine
11:22
Step Three: Analyse Your Data
14:21
Step Four: Create email content that people want to read from you
12:37
Step Five: Test your emails in different platforms
12:26
Examples from leading companies
05:06
Summary and Resources
03:52
7 Subject Lines you Must Know
02:16

Learn simple tricks you can apply straight away from four companies

  1. Dell Inc More Than Doubles Product Revenue By Adding A GIF

  2. Logicalis thought leadership program lead to a 6M more revenue

  3. Envelopes.com tactics for cart abandonment customers

  4. DoceLunas a small Hotel in Costa Rica found an extra revenue in a niche area

Four Case Studies to better engage with your customers
03:58
+ Intro To Email Marketing
4 lectures 36:24
Pros and Cons
13:29
Planning
14:16
Choosing an Email Service Provider
05:22
+ The Secret of Success
3 lectures 28:59
The secret of success
03:18
Design your process
12:15
Building the list
13:26
+ Email Structure
4 lectures 24:23
Relevance
08:06
Personalisation
07:30
Improving open rates
02:50
The From field
05:57
+ Essential Factors
8 lectures 45:50
Timing
03:15
The creative
07:51
The offer
04:39
Copywriting
07:38
Mobile devices
04:36
The landing page
02:54
Improving deliverability
12:47
A/B Test Made Simple
02:10