
Explore a solid email marketing strategy to grow and maintain an owned email list. Learn to land messages in the right inbox tabs and build subscriber trust.
Learn what to avoid in email marketing by ensuring explicit consent, steering clear of unsolicited messages, and using clear subscribe and unsubscribe practices to improve deliverability.
Discover how to optimize emails with sharp subject lines and preview text, personalize with name fields, and deliver scannable, readable content with minimal images and clear value.
Set up a drip email strategy with a five-email value sequence, combining text, images, and HTML links, then introduce products and maintain ongoing cadence.
Choose an email provider, sign up, and set up your campaigns with a free plan. Create sign-up forms, build an audience, and configure opt-in, personalization, and segmentation for email marketing.
Optimize emails to land in inboxes with a freebie, a single link, minimal spam words, and an unsubscribe option, while inviting replies and teasing upcoming events.
Regularly update newsletter content, reactivating after edits to keep campaigns current, and recognize readers open emails at varied times, using analytics to optimize timing and verify subscriptions.
Apply the email marketing strategies from this course to grow your list, maximize deliverability, optimize emails, and create newsletters that your audience wants to receive.
I will share extra resources and bonuses that you will find helpful for email marketing.
Use your Facebook group to grow subscribers by adding membership questions and a sign-up form that feeds into your email list for free.
I am sharing here an Email Template I am using for my Newsletter. Check the way it is formated, the value I am sharing, plus the engagement points I earn through the riddle I have at the very bottom.
Welcome to Email Marketing Essentials!
In this course, I am sharing everything I know from the past 7 years I have been using Email to attract new leads and convert them to customers.
Why this course
What makes this course special, is that everything explained is already implemented by me, personally. Many students of mine have also implemented the techniques mentioned here and saw tangible results.
Who is it for
The students I mainly train are freelancers, small business owners, and family business owners, who don't have a big budget to invest, nor many subscribers to email them.
If you belong to this category, allow me to tell you that I also have small email lists and not a big budget, but Email has been my number 1 tool to find targeted leads and convert them to buying customers. And I did this with the techniques I describe in this course.
Are there any extra costs?
The tools mentioned here are all free (no need to pay for them, unless you have more than a thousand subscribers), which makes this course cost-effective and risk-free. I am also telling you in advance which tools require payment, so as not to invest in them if you don't want to. Nevertheless, the main tool I recommend is free with all the features I consider required.
If you are looking for a solution to explore the potential of Email Marketing, or if you are ready to leverage its power, give this course a try. I am very confident it will help you, as it helps me!
Many things are covered, including:
Building Up an Email List
How to Achieve Maximum Deliverability
How to create optimized Emails
How to create effective Newsletters
Tools to test the emails sent
Advanced Email Marketing Tricks
Everything above comes with examples of my own personal work!