Email Marketing: Our Insider Email Marketing Strategies

Before you send a single email, define the purpose of your email marketing campaign. We review several models to help you narrow your focus and increase conversions.

How to properly organize your email marketing campaign for maximum subscriber engagement.

For a subscriber to buy from you or even open your emails and click links, they need to trust you. Trust is the number one reason people don't buy online. It's not price as many would think.

Plain and simple, if your subscribers don't trust you and you don't come off as credible, your list and email marketing efforts will be worthless.

Building credibility can be really simple if don't right and is well planned as we show.

The ability to build rapport quickly with your email marketing subscribers is crucial to campaign success. Learn the two ways we build rapport and actively solicit feedback from our lists.

Actually writing your emails and hitting send shouldn't be intimidating. You don't need to have tons of experience in writing or any at all really if you follow how we believe everyone should write their emails. If you are nervous like we both were when first starting, this should help bring back the confidence.

Open rates is what it's all about and it starts with the subject line. You need to stand out from the over 25 emails per day each person receives. We share some easy to implement strategies to getting your emails opened.

Four right under your nose places to get inspiration for subject lines that will connect with your subscribers and get those coveted email opens.

Four simple and effective copywriting style and design strategies we use in our emails. These tricks make your emails easy on the eyes and your subscribers will appreciate it.

Sending Offers vs Sending Content emails is a long standing debate among email marketers. Finding the right mix is important to your profits and life of your subscribers. Each list has it's own personality so don't be afraid to test and be willing to switch to improve results.

Learn the right mix of ingredients for great follow up and promotional emails.

Watch over my shoulder as I take you through writing a promotional email to an affiliate product leveraging the existing sales copy. This strategy is super simple to use and no copywriting chops needed.

22 pages of relationship building email series swipes that you can edit to fit your chosen niche and instantly create rapport, credibility and get sky high open rates and profits from your emails. 14 emails you can plug in right now to your auto-responder and profit from by just editing to fit your niche.

The THREE most important emails in your follow up campaign. These will help build your credibility, engagement and set your campaign up for success from Day 1. We've included sample emails in PDF form for you to download as well.

Here you will learn about a bunch of different power words that you should consider using in your email subject lines, and in your email content.

Downloadable file with lots of different power words for you to choose from to help improve your email marketing.

Follow up emails done right!

Crucial element of email marketing is having subscribers that want to receive emails from you and open them right away. Engagement = Higher open rates, learn how!

Ideally how long should your auto-responder follow up length be? Find out how to determine the right size for your business.

Take a tour through a 15 day follow up series inside my auto-responder. See how I set it up and dive inside an email in the series. Practical tips to building your own follow up series.

Engage with your subscribers to build credibility and trust. This is a double whammy for another reason we reveal in the lecture.

Stories are powerful ways to connect with subscribers. Use the Little Red Riding Hood formula to engage from day one.

Using stories in your emails really helps you connect with your subscribers. Use the "Be Like Mike" formula to build instant trust and authority, so your followers are keen to take your recommendations.

Strategies we use to profit from our email marketing campaigns. A common marketing term is "The money is in the list," and it's true if you know how to do this properly.

This is an easy trick to increase profits from every email you send. It's free to do and take five minutes to set up.

Building a sales funnel of your own or consistently higher priced affiliate products will enable you to reach new heights with your profits. We show you a simple structure for low priced, mid priced and high priced products in one funnel for maximum earning potential.

Stick your campaigns goals and promote related products to your lists that help them solve their problem. Learn how to find them and finding routes into parallel markets and niches for more profits.

You went through the hard word of driving subscriber to your list, now you want as many of these subscribers as possible to read your emails and take action. They can't do that if your emails are going into their SPAM folder or worse, not even making that far. We review our top strategies to getting your emails to land in the INBOX.

Download this PDF file filled with email spam words to avoid in your email copy. The more of these words that you have, the higher chance your email will be delivered to the subscribers SPAM folder and not their INBOX. Even better if you have ZERO spam words if you can avoid it. If you do use them, use them sparingly and not in every email.

This is a classic debate among email marketers and we will show you the most effective options depending on the type of email campaign you are running. This is the number one mistake among beginner email marketers is not properly mailing on schedule.

Learn the metrics we look at to determine how successful our email marketing campaigns actually are. You'll be able to follow along looking at your own auto-responder dashboard and be a pro at analyzing the data and making changes on the fly to your campaigns after this lecture.

Three easy methods to more profit when sending promotion emails by knowing when and how to properly re-mail your subscribers.

In this lecture you'll learn how to see specific information about the people on your list and your website visitors. This will help you understand your audience better, and enable you to create content that is tailored to their interests and style. You'll also learn how to set up retargeting codes to retarget your audiences with ads.

In the previous lecture you learned how to get insights on ALL of your website visitor and all the people who saw you landing page. This lecture is about how you can get insights on all the people who are already on your email list, and how to see all insights on the people who sign up to your email list in the future. Both ways are easy to do and completely free.

Having an impressive lead capture page is an important part of growing your list.  In this lecture we'll take an close look at the best options out there, and the pros and cons of each one.  

How to grow your email list using squeeze pages to collect new subscribers.

Lead magnets are usually used to give away in exchange for a visitors email address. There are several formats and styles that can be created easily. You can also use lead magnets for high quality email marketing content like we do! Make sure you download the resource of 101 lead magnet ideas and put to immediate use!

If you are in the internet marketing or make money online niches, this is a very effective method of leveraging the traffic you already have coming into your funnels and on your email lists to trade for multiples of FREE subscribers. This is how people grow their list so fast.

No matter what niche your email marketing list is in, you can use this traffic source to get laser targeted visitors to your opt-in pages. Easy to build name and brand recognition being active on these sites and leverage them for more subscribers and list profits.

Use this method for free traffic generation in any niche. Builds over time for evergreen, targetted visitors and subscribers.

This is one of the time-tested methods for building a list and how many get their start combined with growing an authority website. If you are going to be creating content and also want to share it with your email list as you should, this method is one that everyone SHOULD have as part of their overall email marketing strategy.

This is a favorite traffic source of marketer's in ANY niche and for good reason. You can drill down and find the exact audience that will engage and actively look for your content in their inbox. Learn how we use this platform to grow our subscriber base and email marketing profits.

Making routine maintenance of your email auto-responder a monthly event to improve delivery rates, open rates and click through rates. This will also save you a bunch of money on your monthly bill just like Geico does with auto-insurance. Apply these maintenance tips today!

It has happened to the best of us...your email list open rates and click through rates take a nose dive. Don't freak out yet as there are some concrete actions you can take to breathe new life into your list and get back the lost engagement and activity.

It's happened to the best of us...your email subscribers aren't clicking your links or worse, not even opening your emails. Learn our seven proven methods to revive a dead email marketing list.

Common mistakes we see marketers making with their email marketing campaigns. Learn how to avoid them and improve your effectiveness and profits.

Use swipes provided by product vendors in a UNIQUE way to effortlessly create promo messages that stand out in the inbox. Get more opens, clicks and sales using this copy & paste trick to come up with winning promo messages.

This is a tool I've been using to map out and track my sales funnels.  There is a free version so I suggest checking it out. 

Congrats, you have made it through the course! We really hope you have found this email marketing campaign training actionable and you will apply the methods and strategies taught to your own campaigns. Check back often as we continue to grow the course weekly and will be adding bonus software and material.

We do live Q&A sessions regularly. If you have a question or something you'd like us to cover, then just leave a comment in the course with your question and we'll answer it in our live Q&A.

We do live Q&A sessions regularly. If you have a question or something you'd like us to cover, then just leave a comment in the course with your question and we'll answer it in our live Q&A.

We do live Q&A sessions regularly. If you have a question or something you'd like us to cover, then just leave a comment in the course with your question and we'll answer it in our live Q&A.

Live chat on email marketing strategies from questions emailed in to us and topics we wanted to add extra emphasis. To meet time requirements, we had to break it into two parts when uploading.

Live chat on email marketing strategies from questions emailed in to us and topics we wanted to add extra emphasis. To meet time requirements, we had to break it into two parts when uploading.

Check out all of the bonus content, discounts and resources we have put together for you.