25 Mistakes You Make in Email Marketing & How To Fix Them
What you'll learn
- Make customers excited about your product without spending much time or money on it
- Capture the attention of your best clients through email marketing, no matter the distractions around
- Understand how your clients act and behave online
- Build not simply a loyal customer base, but raving fans who are looking forward to every email you’ll be sending, and will be happy to share them
- Lower the number of unsubscribers and improve all email marketing engagement metrics
- Basic computer skills, experience with professional mailing programs is useful but not mandatory
**UPDATED** - NOW INCLUDES CHANGES IN EMAIL REGULATION IN VARIOUS COUNTRIES AND EVEN MORE MISTAKES!
How many emails do you get daily? A couple of hundred? Are you looking forward to receiving one more email? Guess what – your clients probably aren't so enthusiastic either.
I run a digital detox business called Consciously Digital and think that people receive way too many useless emails these days. This is why "25 Key Mistakes You Make in Email Marketing" is NOT a regular digital marketing course. I will teach you how to do LESS, and not MORE email marketing (while getting a better result). This course is about how to do email marketing in an age of digital distraction, when your customers are overwhelmed by hundreds of messages coming their way.
It's very practical: we will look at over 50 examples of well and poorly executed email campaigns, so that you can learn from other people’s mistakes, instead of making your own costly ones.
You will learn, how to ask people for a permission to email them, write a killer email copy, choose a great subject line, avoid spam filters, choose the best sending times and days - all the regular things. But most importantly, you will learn to create emails that make your subscribers look forward to hearing from you!
As a result of taking this course, you will:
• Understand how your clients act and behave online
• Understand how to capture the attention of your best clients, no matter the distractions around
• Know how to make customers excited about your product without spending much time or money on it
• Learn how to build not simply a loyal customer base, but raving fans who are looking forward to every email you’ll be sending, and will be happy to share them
Who this course is for:
- This course is primarily targeted at those who have already started creating their emailing strategies, whether you are at the stage of just building your list, or have already sent some campaigns. If you are just planning to start email marketing, it will be useful as well. You are likely running your small business, working on a start-up or thinking to start one. You don’t need to have a website or social media channel either, although they will be handy.
Anastasia is an international TEDx speaker, coach, start-up mentor, entrepreneur, Huffington Post blogger and author of best-selling book Homo Distractus. In the middle of a successful international career in digital marketing in London she gave up her smartphone to start a digital wellbeing company Consciously Digital, which in 5 years grew to a network of over 80 coaches.
Consciously Digital helps companies and individuals find a balance between online and offline lives, and works with businesses that are interested in ethical digital marketing that does not overwhelm their users.
Before starting her business, Anastasia worked for over a decade in digital marketing and communications roles for top-3 global tech companies. She specialised in localisation of big international projects to local markets, and helped build a number of online start-ups from the scratch.
Throughout the years, Anastasia acted a mentor with Cherie Blaire Foundation for Women; Startup Direct, a governmental program supporting small businesses in the UK, and with Westminster Business Council in London. She has an MBA from SDA Bocconi (Italy) and New York University Stern (USA) and a PhD from Moscow State Lomonosov University (Russia).