Email Marketing Masterclass: Start & Growth your Email List

Learn to create a Mailer Lite account, complete your profile, request approval, and access course tools; start with the free plan for up to 1,000 subscribers to grow your list.

Explore the MailerLite dashboard and main menu to locate campaigns, subscribers, forms, and automation. Learn to create opt-in landing pages on Facebook and view campaign reports.

Identify your customers' desires to start and grow your email list from scratch, define a clear target audience, and create a five-item desire list and lead magnet.

Explore strategies to grow your email list, such as lead magnets, gated content, newsletters, discount offers, free shipping, and free trials for digital or physical products.

Learn what a lead magnet is, how to create a valuable free offer for contact details, and how it grows your email list with targeted leads.

Explore 12 lead magnet ideas, from e-books and video training to webinars and infographics, and learn how to choose the best lead magnet for your audience.

Choose a lead magnet that is simple, valuable, and easy to digest, aligned with your strengths—write, video, or other formats—and fast for your audience to consume.

Create an irresistible e-book lead magnet using templates from Creative Market or Canva, edit text and graphics, and export to PDF with a matching cover.

Create a powerful video lead magnet by delivering valuable information to your audience; host as unlisted videos on YouTube and share the URL in your emails.

discover how to create irresistible pdfs, reports, infographics, or guides as lead magnets, using templates from Creative Market or Canva to grow your email list.

Organize your MailerLite subscribers into groups and segments based on behavior and attributes, then tailor campaigns to opened, clicked, or inactive recipients to boost growth.

Create and manage groups in MailerLite to bucket subscribers by source and behavior, assign landing pages to groups, and apply filters like last open or region to tailor campaigns.

Learn to create dynamic segments in MailerLite based on group membership and subscriber attributes and behavior (opens and clicks) to target offers and improve engagement.

Import and export subscribers on MailerLite to back up, migrate, or restore your list. Create and export specific groups, import via CSV, and match fields to ensure accurate data transfer.

Remove inactive subscribers on MailerLite to keep your list clean. Unsubscribe those who never open or haven’t opened in the last 6 to 12 months, and back up first.

Create professional landing pages to collect name and email using lead magnets. Use drag-and-drop builders and templates to publish a beautiful page that invites signups.

Create a landing page with a drag-and-drop builder and templates that collect name and email for your list. Optimize for SEO, social sharing, analytics, lead magnet, and domain options.

Create and customize MailerLite subscription forms to grow your email list, using embed, popup, or promotions with name and email fields, a lead magnet or newsletter, and double opt-in.

Add a subscription form to your WordPress site using the Miller Lite plugin and API key, embedding with a shortcode to capture names and emails for a free lead magnet.

Master email automation to save time and deliver timely, personalized messages. Create trigger-based emails for new subscribers, group joins, form completions, and link clicks to grow your list.

Define the goal of your email sequence, create a welcome email plus a four-email automation, and plan value-driven year-long content for new subscribers.

Create an automation in MailerLite that triggers when a new subscriber joins a group to deliver a welcome email sequence with delays.

Activate and test your email automation by enabling the on/off switch, reviewing open and click rates, and running a test opt-in to verify the welcome email flows as intended.

Analyze campaign data to optimize your email marketing by tracking open rate, click-through rate, and unsubscribe rate, and set goals to grow your list.

Learn to keep a healthy account by monitoring campaign metrics: spam complaints under 0.2% per campaign, unsubscribes under 1% per campaign, and open rates above 3%, while growing leads organically.

Explore A/B testing in email marketing by comparing two variants (A and B) on a portion of your audience; declare a winner and send the winning version to the rest.

Plan your a/b testing campaign before sending emails, set a clear goal, and test one variable at a time. Test subject lines, body, design, images, or call to action.

learn to create a split campaign (a/b testing) in MailerLite, test two subject lines and two email content versions, and send the winning version to the remaining subscribers.