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Email Marketing Made Easy For Beginners
Rating: 4.2 out of 5(2,200 ratings)
50,521 students

Email Marketing Made Easy For Beginners

Learn The Basics of Creating Effective Email Marketing Campaigns That Make Your Business More Successful
Created byRon Stefanski
Last updated 8/2016
English

What you'll learn

  • Create a Effective Lead Magnet
  • Understand the basics of email marketing
  • Use email broadcasts and email autoresponders appropriately
  • Write better emails to businesses and consumers
  • Understand the importance of content upgrades and categorical opt-ins

Course content

5 sections • 16 lectures • 1h 11m total length

  • Introduction to the Course4:02

    Learn the basics of email marketing, including platforms and writing emails that grow your list. Discover how to run campaigns that boost revenue and build trust with subscribers.

  • The importance of email marketing6:37

    learn why email marketing is a cost-effective channel with strong deliverability, that drives action, enables personalization, and delivers return on investment, outperforming social media in a mobile-first market.

  • What is an Email List and Email opt-In lead magnet?3:07

    Learn what an email list is and how an opt-in lead magnet entices visitors to join your audience, delivering value beyond blog updates to build trust.

  • How email marketing improves businesses7:12

    Email marketing boosts your business by increasing sales, driving repeat visitors and customers, growing average order size, and building brand trust through value, welcome emails, and social proof.

  • The different types of email marketing5:39

    Identify three list sources—bought email lists, list exchanges, and opt-in signups—and outline how broadcast, autoresponder, and marketing and transactional emails build engagement and trust.

Requirements

  • Though not required, having knowledge of email platforms is helpful.
  • Having knowledge of basic Microsoft Office products or something comparable will also be helpful

Description

Email marketing is by far the most effective internet marketing method that you can use in an online business.  It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website, email marketing will give you the greatest return on investment in all online business models.   However, the only way you'll see success with email marketing is if you build effective campaigns, and that's what this cour covers the basics of.

Who should take this course?

This course is for internet marketers, bloggers, or small business owners who want to use email marketing to grow their business.  It doesn't matter if you've done email marketing in the past, or if you've never used a email marketing platform before, this course will help you understand everything you need to know.

This course covers:

  • Launching your first email campaign
  • Getting started with email marketing
  • The basics of an email marketing platform
  • Writing effective emails that inspire action
  • Growing your email list to increase revenue potential

What is this course about?

The core focus of this course is to help you understand the basics of email marketing.  The secondary focus is to get you to create your own effective email opt-in lead magnet.

What kind of materials are included in this course?

This course has two types of learning materials:

First. are videos that explain general concepts and use animations and call-outs to illustrate key concepts.

Second, are screen recording videos that show you me completing a task in real-time so that you can follow along.

There is also a nice exercise in the beginning with a worksheet to help you create an opt-in lead magnet for your own website.

Why take this course?

This course is completely free and helps you understand the basics of email marketing.  Email marketing is a HUGE part of online business and if you want to be successful, you need knowledge to make it happen.

Who this course is for:

  • This email marketing course is ideal for those who are new to email marketing and want a free option to better understand the basics before diving in. This course is not good for seasoned email marketing veterans who understand the value of email marketing already.

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