Email Marketing Made Easy For Beginners

Learn The Basics of Creating Effective Email Marketing Campaigns That Make Your Business More Successful
Free tutorial
Rating: 4.7 out of 5 (1,979 ratings)
47,645 students
1hr 11min of on-demand video
English [Auto]

Create a Effective Lead Magnet
Understand the basics of email marketing
Use email broadcasts and email autoresponders appropriately
Write better emails to businesses and consumers
Understand the importance of content upgrades and categorical opt-ins


  • Though not required, having knowledge of email platforms is helpful.
  • Having knowledge of basic Microsoft Office products or something comparable will also be helpful


Email marketing is by far the most effective internet marketing method that you can use in an online business.  It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website, email marketing will give you the greatest return on investment in all online business models.   However, the only way you'll see success with email marketing is if you build effective campaigns, and that's what this cour covers the basics of.

Who should take this course?

This course is for internet marketers, bloggers, or small business owners who want to use email marketing to grow their business.  It doesn't matter if you've done email marketing in the past, or if you've never used a email marketing platform before, this course will help you understand everything you need to know.

This course covers:

  • Launching your first email campaign
  • Getting started with email marketing
  • The basics of an email marketing platform
  • Writing effective emails that inspire action
  • Growing your email list to increase revenue potential

What is this course about?

The core focus of this course is to help you understand the basics of email marketing.  The secondary focus is to get you to create your own effective email opt-in lead magnet.

What kind of materials are included in this course?

This course has two types of learning materials:

First. are videos that explain general concepts and use animations and call-outs to illustrate key concepts.

Second, are screen recording videos that show you me completing a task in real-time so that you can follow along.

There is also a nice exercise in the beginning with a worksheet to help you create an opt-in lead magnet for your own website.

Why take this course?

This course is completely free and helps you understand the basics of email marketing.  Email marketing is a HUGE part of online business and if you want to be successful, you need knowledge to make it happen.

Who this course is for:

  • This email marketing course is ideal for those who are new to email marketing and want a free option to better understand the basics before diving in. This course is not good for seasoned email marketing veterans who understand the value of email marketing already.


College Professor, Marketer, and Internet Entrepreneur
Ron Stefanski
  • 4.4 Instructor Rating
  • 4,897 Reviews
  • 96,523 Students
  • 6 Courses

              Hey everyone, thanks for stopping by!  65,000 students strong and still growing!

              My name is Professor Ron and I have over eight years of professional experience in Internet Marketing  across varying industries. 

I'm a true internet entrepreneur and the owner of a portfolio of websites.  The main one being One Hour Professor which you can access in the link above. I'm employed part-time as an adjunct college professor at three different colleges across the United States.

                         I've  earned my MBA from Benedictine University  located in Lisle, IL. 

You can learn more about my professional experience by visiting my Linkedin profile or my website. 

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