Email Marketing Mastery: Increase Your Email Open Rates
5.0 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10 students enrolled

Email Marketing Mastery: Increase Your Email Open Rates

Effective methods to increase your email marketing open rates and grow your email subscriber list to boost your business
5.0 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10 students enrolled
Created by Fred Carr
Last updated 4/2020
English
English [Auto]
Current price: $55.99 Original price: $79.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Effective methods for increasing email open rates
  • What drives your customers to open up your emails
  • The relationship between click rates and open rates
  • Psychology hacks for getting more email opens
  • The power of email segmentation
  • How to by-pass spam filters
  • The best time to send your email campaigns
  • How to make your email stand out from the crowd
  • How to test and validate your methods for increasing email open rates
Requirements
  • You should be familiar with using email marketing platforms
  • You should be competent at sending emails
Description

Did you know that there is a science to getting your subscribers to open your marketing emails? 

Once you know what you should be doing, you can improve your open rates dramatically and turn your email campaigns into the effective marketing tools that they should be and deserve to be.

This course does exactly that. I will show you the methods that you need to know in order to get more people to open your marketing emails and act on your call to action (CTA).


Picture this: You have spent ages mulling over your email content and changing this and that to make your marketing email look awesome with cool graphics, captivating statements and a full-proof call to action. You can’t wait to see how many people read your email and act on it, you hit send and then….. hardly anybody even opens the damn thing, so they will never get to see your beautifully crafted message to them and neither will they act on your call to action.

We have all been there. BUT! you no longer need to experience this situation. By the end of the course, you will be fully equipped with the tools and techniques that you need to increase your marketing email open rates and boost your business.


If you want to take your email marketing to the next level by increasing your OPEN RATES, your SUBSCRIBERS and your SALES, then this course is for you.

Who this course is for:
  • Anyone who would like to increase their email marketing open rates
  • Anyone who would like to boost their email marketing success
  • Anyone who sends marketing emails
Course content
Expand all 15 lectures 01:55:51
+ Introduction
1 lecture 02:08

In this introduction, I will tell you what to expect from this course and what the course includes.

Preview 02:08
+ Freshen Up Your Email Subscriber List
1 lecture 08:10

In this lecture, I will show you how you can increase your email marketing open rate by keeping your email subscriber list fresh and winning back inactive subscribers. I will show you exactly how to do this with step by step instructions.

Preview 08:10
+ Avoid Spam Filters To Increase Your Email Marketing Open Rate
1 lecture 09:09

If your email does not even make it as far as your subscribers inbox then your chances of having a good open rate are very low. I will show you how to ensure your emails arrive in your subscribers inbox and without getting flagged by spam filters.

Avoid Spam Filters To Increase Your Email Marketing Open Rate
09:09
+ Tap Into What Drives Your Customers Behaviour To Get More Email opens
1 lecture 11:01

In order to increase your email open rates, you need to know what drives your customers to open your emails. In this section, I will show you what drives and motivates your customers to click on your emails.

Tap Into What Drives Your Customers Behaviour To Get More Email opens
11:01
+ When Should You Send Your Marketing Emails And Newsletters?
1 lecture 07:52

So when is the best time to send out your marketing emails? I will explore this issue and let you know the answer in this section.

What Time And Day Should You Send Your Marketing Emails?
07:52
+ Write Your Email To One Person, Your Friend
1 lecture 11:06

Find out the best way of writing your marketing emails - to one person who is your friend.

Write Your Email To One Person, Your Friend
11:06
+ Use Provocative Questions To Get Those Emails Opened
1 lecture 11:11

Do provocative questions in your email subject lines work? Yes! And this is how to use them.

How To Use Provocative Questions In Your Emails To Increase Your Open Rates
11:11
+ Email Segmentation: How To Get More Opens By Segmenting Your Subscriber List
1 lecture 10:00

Find out how to increase your email open rate by segmenting your email marketing list.

Email Segmentation: How To Get More Opens By Segmenting Your Subscriber List
10:00
+ Personalise Your Email Subject Lines To Get More Opens
2 lectures 11:39

Find out how to personalise your subject lines and how this can increase your email open rate.

How Does Personalising Your Subject Lines Increase Open Rates?
06:59
How To Add Subscriber Names Into The Subject Field
04:40
+ Make Your Email Subject Line Stand Out From The Rest
2 lectures 13:47

The chances are that your subscriber receives loads of emails in their inbox everyday. So how do you make your email stand out from the crowd and get opened? I will show you how to do this.

Part 1: Make Your Email Subject Line Stand Out
06:25
Part 2: More Ways To Make Your Email Subject Line Stand Out
07:22