Email Marketing Guide to Mautic Marketing Automation

Discover the Mautic dashboard, including notifications, search, and account details, then customize with themes, configurations, and widgets, and manage users, roles, and integrations.

Use calendars to plan and organize marketing strategies, view which emails will be sent, and schedule them by date and time, revealing activity inside your martech.

Learn to manage mautic contacts: view comprehensive contact details, include IP addresses for anonymous contacts, work with segments, create, edit, email, export or import via CSV, and track engagement.

Explore how Mautic forms capture emails and visitor information, differentiating campaign forms from standalone forms. Identify when to use campaign forms for automation versus standalone forms for simple data capture.

Create and manage segments to store data collected from campaign or standalone forms, organizing contacts by audience such as artificial intelligence interests. Always create segments first, then forms.

Understand what emails are and how they prompt action. Motec offers template emails for automation and segment emails for manual use.

Landing pages are pages that host an email form to collect signups. Create professional, distraction-free pages by embedding forms and following the segment-first workflow: segment, form, emails, landing page.

Create a non-automatic campaign in Mautic by building a contact us form and a segment, embed the form, route submissions to the segment, and send personalized emails using first name.

Learn to send bulk emails to a specific segment using segment email, templates, and batch sending in Mautic, including selecting a segment, setting a subject, and initiating the send.

Learn how automatic campaigns in Mautic use segments, campaign forms, template emails, and landing pages to convert visitors into customers through trust-building marketing funnels.

Explore how the marketing funnel turns visitors into buyers through discovery. Use search engine optimization and paid methods to attract traffic and integrate with martech for automatic campaigns.

Learn how to use ChatGPT and Canva to create a compelling lead magnet, capture visitors' emails, and build trust with free ebooks and tips.

Set up a basic automation in Mautic by building a lead segment, a campaign form, a template email, a landing page with an embedded form, and a thank you page.

Learn advanced Mautic automation to move visitors from lead magnet capture into a trust-building, targeted content strategy that converts segment members into paying course customers.

Create an automated email campaign using template emails to build trust with a segment via free content, then convert with offer and discount emails for a paid course.

Set up a complex Mautic campaign by routing leads from a landing page into a segment, sending timed free content emails, and triggering offer and discount emails to drive purchases.

Discover how points differentiate highly interested visitors and how to use manage actions and triggers in Mautic to segment and engage leads by email opens, clicks, and form submissions.

Set up points with manage action, then create triggers at thresholds to automatically move contacts into highly interested or less interested segments within Mautic marketing automation.

Explore focus item popups to grab visitors' attention, collect data with a lead magnet form, display notices, and emphasize links, with modal, bar, or exit-intent triggers.

Explore social monitoring by connecting platforms through plugins, obtaining API keys and Twitter client IDs, and mapping activity to segments to capture tweets and contact information.

Explore marketing messages in mautic, focus on email marketing over sms, and learn to send contacts via email or sms with zapier integration and cost considerations.

Explore how to generate data with reports in mosaic for Mautic Marketing Automation, including selecting all report options to view leads and points data on the dashboard.