Email Marketing for eCommerce with OmniSend

Email deliverability is about maximising the number of messages that arrive in the inbox rather than being blocked or marked as Spam by mailbox providers.

Email deliverability is vital to the success of any email marketing campaign. Follow these best practice tips to maximise success.

Domain verification confirms that you own the domain you plan to use for sending marketing and automation emails through Omnisend. Once verified, your emails are authenticated, which helps mailbox providers recognise them as legitimate rather than potentially harmful. This authentication improves the likelihood that messages land in the inbox rather than spam.

Connecting Omnisend to Shopify creates a seamless link between your store data and your marketing tools. This integration allows you to automate customer messaging, recover abandoned carts, personalise campaigns, and streamline your marketing workflows.

Connecting Omnisend to Woo-Commerce creates a seamless link between your store data and your marketing tools. This integration allows you to automate customer messaging, recover abandoned carts, personalise campaigns, and streamline your marketing workflows.

Businesses should take every opportunity to build their email list. The larger your list, the more business it will generate. In addition, as users subscribe to your website emails, they are more interested in what you offer and are more likely to convert into paying customers.

An email list is a collection of email addresses from people who have opted to receive emails from your business or organisation. These people usually subscribe (a.k.a. opt-in) through a web form. In Omnisend, email lists are called audiences.

There are two ways to organise your Omnisend audience: tags and segments. Tags are labels you create to help organise your contacts in Mailchimp. Segments are used to create target audiences based on shared data.

A pop-up signup form helps you connect with your website visitors. Design it to fit your brand, and add a special offer or discount to help grow your audience and boost your sales. After you publish, Omnisend will automatically add the form to your connected site.

Every page of your site is an opportunity to build your list, and you must make it easy for people to locate the sign-up forms. Omnisend provides a web form builder that lets you create sign-up forms for your website, customised to your brand and style.

This video discusses best practices for launching email marketing campaigns, including scheduling, offers and objectives.

Email marketing aims to write high-performing emails with high open and click-through rates. Several variables go into writing a great email. You rise to the top and get noticed by paying attention to all the elements that make up an email.

Email marketing aims to write high-performing emails with high open and click-through rates. Several variables go into writing a great email. You rise to the top and get noticed by paying attention to all the elements that make up an email.

Omnisend campaigns are broadcast emails sent to all, or a segment of your audience.

Email A/B testing is the practice of sending two versions of an email to different segments of an audience to determine which performs better against a specific objective. The purpose of A/B testing is to improve email performance through controlled experimentation rather than assumptions.

This lecture outlines how to use SMS as a high-impact revenue channel without damaging customer trust or long-term engagement. It covers practical best practices for list growth, messaging, timing, compliance, and how SMS should work alongside email to drive incremental eCommerce results.

This lecture goes through the process of creating an SMS campaign in Omnisend, step by step.

The purpose of automated email automation is to nurture leads and promote sales. With the right sequence, you can increase customer retention and engagement by sending customers post-purchase, loyalty and re-engagement sequences.

Email journeys are easy to create in Omnisend. Use one of the many templates, use the AI builder to create a journey from scratch.

Before launching an email marketing campaign, it is essential to define your goals to determine whether the campaign is successful. Several key email marketing metrics can help you benchmark campaign performance.

Congratulations on finishing the course (shame on you if you have skipped straight to the end!) If you have any questions, please ask them next to the relevant lecture, and we will answer them shortly.

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