Email Marketing for Charities & Non-Profits
4.3 (22 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
126 students enrolled

Email Marketing for Charities & Non-Profits

Learn email marketing for promoting your charity's online fundraising, campaigns, events and more
4.3 (22 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
126 students enrolled
Created by Jean O'Brien
Last updated 9/2019
English
English [Auto]
Current price: $24.99 Original price: $74.99 Discount: 67% off
4 days left at this price!
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This course includes
  • 1.5 hours on-demand video
  • 4 articles
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • How to get started with email marketing for charities and non-profits
  • Why email is one of the most effective digital channels for charity fundraising, campaigning and events
  • How to research and choose the right email marketing platform for your charity
  • How to build and grow your non-profit's mailing list
  • How to stay compliant with data protection and privacy law while using email marketing
  • The secrets to creating engaging emails that will result in donations and conversions for your charity
  • What metrics you need to measure to ensure your emails are performing, and how to benchmark
  • Using segmenting to improve your list's performance
  • Why welcome journeys deepen engagement with your subscribers, and how to create them
  • How to use split testing to improve your email performance
  • How to write an email strategy for your non-profit organisation
Requirements
  • Basic familiarity with digital marketing
Description

Email is one of the best and most consistent digital marketing platforms – the Direct Marketing Association has found that every €1 spent on email marketing brings in a €42 return. For charities, email presents a great opportunity:

  • It’s a cheap and easy to adopt form of digital marketing

  • It creates a personal, direct relationship with each subscriber and supporter

  • Email is great for conversions – it’s hugely effective for driving online donations, campaign actions, event registrations and much more

  • It’s easy to track and measure – you can see the results and return on each email campaign

  • Unlike social media, you’re not reliant on a third party or on unpredictable algorithms

This course is all about getting your charity started with the incredibly effective digital marketing channel that is email.

In this course, you will learn:

  • Why email marketing is still so effective

  • How email compares to other digital channels

  • How to make the case for email marketing in your organisation

  • What you need to get started with email marketing

  • How to choose the email marketing platform that’s right for your charity

  • Best practice for data protection and privacy

  • How to build your first mailing list

  • Crafting attractive, engaging emails

  • How to write email subject lines that work

  • Laying out your emails and choosing images

  • The email metrics you need to watch

  • How to evaluate and improve your emails

  • Free ways you can grow your email list

  • Paid email acquisition

  • How to encourage email signups on your website

  • How to segment your subscribers for better results

This course does not cover technical setup instructions for different email marketing platforms – you can get those for free when you sign up for a platform! This course is all about learning best practice and strategy for effective emails.

You will get:

  • Multiple videos and articles

  • A checklist for setting up your email marketing programme

  • A template for creating your email strategy

  • A guide to creating an effective mailshot

  • A data protection checklist

  • A guide to diagnosing issues with your email performance

  • A template for planning email journeys

  • And much more!

This course is suitable for:

  • Charities, non-profits, NGOs, community groups, campaigns

  • Fundraisers, campaigners and communications teams in non-profits who would like to use email marketing to promote campaigns, bring in donations and raise awareness

  • Digital and marketing teams in charities and non-profits

Who this course is for:
  • Charities, non-profits, NGOs, community groups, campaigns
  • Fundraisers, campaigners and communications teams in non-profits who would like to use email marketing to promote campaigns, bring in donations and raise awareness
  • Digital and marketing teams in charities and non-profits
Course content
Expand all 23 lectures 01:48:47
+ Introduction
3 lectures 15:35
Making the case for email in your charity
06:20
+ Getting started
6 lectures 22:40

How to get started with email marketing. Includes a comprehensive downloadable checklist with all the tasks you'll need to carry out.

Preview 02:21
Choosing your email marketing platform
05:41
Data protection
06:44
Building your first mailing list
01:08
Setting up your first list for importing
02:48
+ Creating emails that work
6 lectures 24:54
Crafting emails that work
04:22
Mailshots vs newsletters
06:54
Subject lines and sender names
03:20
Laying out your emails
03:32
Writing your email copy and using imagery
04:39
Guest article by Simon Scriver: what’s the point of personalisation?
02:07
+ Evaluating and improving your emails
2 lectures 11:03
The email metrics you should be measuring
05:20
Using split testing to improve your emails
05:43
+ Growing and managing your list
3 lectures 18:29
Channels you can use to grow your mailing list
07:34
Gathering subscribers on your website
06:59
Segmenting your subscribers for better results
03:56
+ Bonus content
3 lectures 09:11
Creating email welcome journeys
07:03
Writing an email strategy
00:59
5 things to do when you've finished this course
01:09
Set up a mailshot for your organisation, using the best practice tips from this course. Share it here for feedback.
Create and share a mailshot for your organisation
1 question