Complete Guide to Email Marketing & Email Copywriting 2025
What you'll learn
- Master the art of crafting compelling email content that captivates subscribers, boosts open rates, and maximizes conversions.
- Discover strategies for growing a robust email list filled with engaged subscribers eager to hear from you.
- Learn to design beautiful, effective emails using Mailchimp, enhancing your campaign's visual appeal and engagement.
- Gain the skills to analyze and improve your email campaigns for higher ROI, using advanced analytics and AI-Powered customer journeys.
- Unlock the secrets to successful cold emailing and outreach, ensuring your messages stand out and generate responses.
- Explore the dynamics of email marketing ROI, learning how to turn each subscriber into a valuable asset to your business.
- Navigate the intricacies of email automation, from welcome sequences to targeted promotional blasts, for efficient customer engagement.
- Implement proven copywriting formulas and psychological triggers in your emails, compelling readers to take action and drive sales.
Requirements
- For Beginners and Beyond: This course is perfectly designed for complete beginners. No prior knowledge of email marketing or email copywriting is required, making it ideal for anyone eager to learn.
- Mailchimp Account Setup: You will have the opportunity to set up your Mailchimp account during the course. Instructions and guidance will be provided to ensure a smooth setup process.
- Using Mailchimp's Free Version: The free version of Mailchimp is a great starting point for designing emails. It offers a generous amount of features, though it comes with a limited number of emails you can send.
- Exploring Mailchimp's Paid Version: For those interested in AI-powered customer journey mapping and more advanced features, upgrading to Mailchimp's paid version might be necessary.
- Desktop Preference: While the course is accessible on various devices, using a desktop is highly recommended, especially for designing emails and completing writing assignments. The larger screen and full keyboard offer a more comfortable and efficient workflow.
- Leveraging ChatGPT Plus: For participants interested in exploring AI-driven content creation, having a ChatGPT Plus subscription can provide an added advantage, though it's not a strict requirement.
- Google Chrome for Free Prompts: Using Google Chrome as your browser could unlock additional benefits, especially when utilizing free prompts and extensions designed to enhance your learning and application of ChatGPT in email marketing.
Description
Are you struggling to get results from your email campaigns?
Do you want to build your email list, improve your open rates, and turn more subscribers into customers?
Well, you're in luck! Welcome to my course on Email Marketing & Email Copywriting.
In this guide, you'll learn a variety of tips and tricks to scale up your email campaigns. You'll discover how to write amazing newsletters that your subscribers will love, and you'll get access to HQ templates, including cold reach out templates to key opinion leaders as well as e-commerce templates.
But that's not all. You'll also learn how to create beautiful emails in Mailchimp, one of the leading email marketing platforms.
My name is Ing. Tomas Moravek, and I'm an awarded digital marketing expert with over 1,000,000+ students on Udemy. In this course, you'll enjoy highly interactive, animated videos, screen recordings, quizzes, and writing assignments to help you learn and apply the concepts.
So What exactly Is Email Marketing?
Email marketing is a type of digital marketing that involves sending emails to prospects and customers. Email newsletters, promotional campaigns, and event notifications are all examples of email-based marketing messages. Email marketing provides a much higher return on investment than many other marketing channels, such as social media.
The biggest advantage of Email marketing which makes it more effective compared to SEO and Social Media marketing is that it gives you a direct line to your audience.
So the question is, does email marketing still work?
Email marketing still, works and is super effective. You can see the efficiency of email marketing with the following statistics.
The average email subscriber is worth 48.87 dollars according to a report by DMA.
Email marketing’s Rate of Investment is 42:1, and this super high ROI is probably why 86% of marketers consider email “important” or “very important.
Why Email Marketing Still Works
Email marketing is preferred by the digital marketers for a variety of reasons.
First being that, with email marketing you own the distribution and it is a major deal.
You have a direct connection to a new subscriber's inbox when they join up for your list. That isn't true of Facebook, Twitter, Instagram, or any other social media network.
The other reason is that People actually WANT to Receive Email Marketing Messages.
Rarely People do use social media to view advertisements. In fact According to an adweek research, 45 percent of consumers find social media commercials to be bothersome.
People, on the other hand, are unconcerned about receiving marketing messages in their inboxes. They even anticipate them, and like reading about different bits of information in the mail.
Hubspot discovered that 86 percent of customers prefer email-based marketing messaging to Facebook ads, TV advertising, and display ads in a survey.
Another reason is that email conversions are extremely high.
Email, without a doubt, has a greater reach than social media. Does this, however, imply an increase in sales?
Yes, it does.
In fact, nothing tops email when it comes to converting surfers into consumers.
Email converts 40 times as many leads as Facebook and Twitter combined.
So, what are you waiting for?
Don't miss out on the opportunity to improve your email marketing skills and take your campaigns to the next level.
With the included templates and strategies, you'll be able to create effective email campaigns in less time and with greater success.
Join the thousands of other students who have benefited from Ing. Tomas Moravek's expert instruction and guidance.
Investing in your email marketing skills now will pay dividends in the future as you increase your conversion rates and grow your business.
With the highly interactive and engaging course format, you'll have fun learning and feel confident putting your newfound skills into practice.
Enrolling today means you can start implementing these proven strategies right away and start seeing results in your email campaigns sooner.
Let's get started on your journey to mastering email marketing and email copywriting. You're gonna love this guide.
Ing. Tomas Moravek & Team
Internet Efficiency Awarded Digital Marketing Expert
Who this course is for:
- This comprehensive course on Email Marketing & Email Copywriting is meticulously crafted for a diverse range of learners eager to unlock the full potential of email as a powerful marketing tool. Whether you're taking your first steps into the digital marketing world or looking to enhance your existing skills, this course is designed with you in mind.
- Aspiring Entrepreneurs & Startup Founders: Discover how to bootstrap your marketing efforts by leveraging email to connect directly with your target audience, build brand awareness, and drive sales.
- Small to Medium Business Owners: Learn effective strategies to engage your existing customers, re-engage dormant ones, and attract new ones, ensuring your business thrives in a competitive digital landscape.
- Digital Marketers & Freelancers: Elevate your service offerings with cutting-edge email marketing and copywriting skills that can set you apart in the freelance marketplace or your professional career.
- Bloggers & Content Creators: Utilize email marketing to expand your reach, increase traffic to your site, and establish a loyal reader base.
- E-commerce Store Owners: Master email marketing techniques to boost online sales, promote new products, and create buzz around your brand.
- Stay-at-Home Parents & Lifelong Learners: Whether you're a mother on maternity leave looking to start a side hustle or a lifelong learner curious about digital marketing, this course provides the knowledge and tools to embark on your journey from the comfort of your home.
- Students & Recent Graduates: Gain a competitive edge in the job market by acquiring highly sought-after skills in email marketing and copywriting, opening doors to opportunities in various industries.
- This course embraces learners from all walks of life, aiming to demystify the world of email marketing and make it accessible to everyone. With interactive content, practical assignments, and engaging tutorials, you're not just learning; you're preparing to make a tangible impact in your personal and professional endeavors.
- Join us to transform your email marketing approach, engage with your audience on a deeper level, and achieve measurable results that propel your projects or business forward. Let's embark on this transformative journey together!
Instructors
- 4.4 Instructor Rating
- 37,485 Reviews
- 1,077,854 Students
- 72 Courses
Excellence in Every Detail: Where Over 1 Million Learners Grow With Confidence
Welcome to a learning space where ambition meets action—and dreams turn into measurable success. Join over 1,000,000 learners guided by Ing. Tomáš Morávek and his dedicated team, renowned for award-winning digital strategies and deeply human teaching.
Every course we create is crafted with care, purpose, and real-world impact in mind. You’ll gain more than knowledge—you’ll gain confidence, clarity, and the practical skills to thrive in the digital economy.
Here’s what you can expect inside each course:
Real-World, Hands-On Learning
Carefully structured lessons that equip you with skills you can apply immediately, from your first client to your next big career leap.
Clear, Step-by-Step Support
No fluff. No jargon. Just crystal-clear guidance you can follow with confidence—even if you’re starting from zero.
Immersive, Engaging Tools
From screen recordings and practical templates to smart checklists and creative quizzes—learning becomes active, inspiring, and enjoyable.
Premium Personal Support
You're never alone. Our team answers questions within 24 hours, ensuring your progress stays smooth, supported, and on track.
Whether you're exploring Digital Marketing, Copywriting, WordPress, SEO, or the transformative power of ChatGPT, you’ll find tools, templates, and mentorship that work in the real world—today and tomorrow.
Join us, and let’s build something extraordinary together.
Ahora también en español: Cursos completos y humanos, en tu idioma
Excelencia en Cada Detalle: Bienvenido a un espacio donde más de un millón de estudiantes han encontrado el impulso para transformar su carrera, bajo la guía del Ing. Tomás Moravek y su equipo.
Cada uno de nuestros cursos está diseñado con una meta clara: ayudarte a alcanzar resultados reales y sostenibles en el mundo digital. Aquí aprenderás con confianza, paso a paso, y con el apoyo que mereces.
Aprendizaje 100% Práctico y Aplicable
Lecciones diseñadas para que pongas en marcha tus habilidades desde el primer día, ya sea en freelancing, marketing digital o emprendimiento.
Guía Clara y Cercana
Sin tecnicismos innecesarios. Solo contenido claro, ordenado, y fácil de aplicar.
Herramientas Que Hacen la Diferencia
Plantillas, grabaciones de pantalla, listas de verificación, pruebas interactivas y más para que aprendas disfrutando y practicando.
Soporte Premium Personalizado
Respondemos a tus dudas en menos de 24 horas. Aquí no estás solo, estamos contigo en cada paso.
Ya sea que tu interés esté en Marketing Digital, Publicidad, SEO, WordPress o ChatGPT, aquí encontrarás un espacio donde crecer, crear y avanzar con seguridad.
Únete hoy y empieza a desarrollar habilidades que abren puertas, crean oportunidades y te preparan para liderar en el mundo digital.
- 4.4 Instructor Rating
- 37,173 Reviews
- 1,069,995 Students
- 63 Courses
Welcome to Learn Digital Advertising – your digital nexus for mastering the art of online marketing, established in 2019. With a treasure trove of nearly 60 courses, Learn Digital Advertising a beacon for those looking to demystify the digital marketing landscape and forge a career filled with success and innovation.
Dive into the depths of digital marketing with courses designed to empower you with the knowledge of ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, and SEO. Each course is a cornerstone, laying the foundation for a robust and dynamic understanding of digital advertising strategies in the modern era.
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At Learn Digital Advertising, we believe that the heart of our success is mirrored in the satisfaction and achievements of our students.
Their journey of growth, understanding, and professional advancement fuels our commitment to delivering unparalleled digital marketing education. We are proud to share some of the reviews from our community, testimonials that are not just words, but the echoes of real experiences, challenges overcome, and victories achieved.
Gratitude That Inspires
"Gratitude.
Dear Thomas,
I appreciate your efforts and massive contribution to this course, especially this lesson where we can practice before the exam. Thanks a lot.
Sincerely,"
Giorgi.
This message from Giorgi highlights the essence of our mission: to empower, to prepare, and to support each student through every step of their learning journey. It's the gratitude we receive that reminds us of the impact we can make.
Real Learning from Real Experts
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I’m really impressed how Tom explained all this complicated stuff easily and clearly. He’s not like other ("Marketing Gurus") out there who sell their image and luxury life. He’s so professional and cares about other students learning too. I will manage it for sure with Tomas’s courses.
Thank you, Tom.”
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Evangelos's words encapsulate our approach: clarity, authenticity, and a genuine commitment to student learning over self-promotion. We stand apart by standing together with our students.
A Journey Towards Mastery
“The best most thorough paid social advertising class you can ever take.”
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“Hi Tomas, Yes! this course fit my current role as Facebook Marketer and as aspiring Media Buyer with clients in the future. Thank you so much for sharing case study and quizzes that are challenging part. Please share more and success to us.”
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Join us at Learn Digital Advertising, where your growth is supported, your success celebrated, and your satisfaction paramount. Here, education transcends the digital—it transforms lives.
Embark on a transformative learning adventure with our unique 7-Step Fun Learning Approach, designed to make your journey from digital advertising novice to expert not just educational, but exhilarating.
With over 1,000,000+ satisfied students, we invite you to join our community and discover the most engaging way to master digital advertising. Here's how:
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5. Official Media Buying Guide: Navigate through the course with the official Media Buying Guide at your side. This step-by-step guide enriches your learning with crucial topics and glossary terms essential for every Media Buying Professional.
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