Complete Guide to Email Marketing & Email Copywriting 2023
What you'll learn
- In this course, you'll learn how to write compelling email copy that engages your audience, increases open rates, and drives sales.
- Discover the strategies to building an effective email list, creating stunning newsletters, and turning subscribers into loyal customers.
- Master the art of email marketing with our comprehensive guide, including templates, quizzes, and hands-on assignments.
- Learn how to use Mailchimp to design and send beautiful, professional emails that reflect your brand and connect with your audience.
Requirements
- This course is suitable for complete novices
- Eventually, you can setup your Mailchimp account during the course
Description
Are you struggling to get results from your email campaigns?
Do you want to build your email list, improve your open rates, and turn more subscribers into customers?
Well, you're in luck! Welcome to my course on Email Marketing & Email Copywriting.
In this guide, you'll learn a variety of tips and tricks to scale up your email campaigns. You'll discover how to write amazing newsletters that your subscribers will love, and you'll get access to HQ templates, including cold reach out templates to key opinion leaders as well as e-commerce templates.
But that's not all. You'll also learn how to create beautiful emails in Mailchimp, one of the leading email marketing platforms.
My name is Ing. Tomas Moravek, and I'm an awarded digital marketing expert with over 800,000 students on Udemy. In this course, you'll enjoy highly interactive, animated videos, screen recordings, quizzes, and writing assignments to help you learn and apply the concepts.
So What exactly Is Email Marketing?
Email marketing is a type of digital marketing that involves sending emails to prospects and customers. Email newsletters, promotional campaigns, and event notifications are all examples of email-based marketing messages. Email marketing provides a much higher return on investment than many other marketing channels, such as social media.
The biggest advantage of Email marketing which makes it more effective compared to SEO and Social Media marketing is that it gives you a direct line to your audience.
So the question is, does email marketing still work?
Email marketing still, works and is super effective. You can see the efficiency of email marketing with the following statistics.
The average email subscriber is worth 48.87 dollars according to a report by DMA.
Email marketing’s Rate of Investment is 42:1, and this super high ROI is probably why 86% of marketers consider email “important” or “very important.
Why Email Marketing Still Works
Email marketing is preferred by the digital marketers for a variety of reasons.
First being that, with email marketing you own the distribution and it is a major deal.
You have a direct connection to a new subscriber's inbox when they join up for your list. That isn't true of Facebook, Twitter, Instagram, or any other social media network.
The other reason is that People actually WANT to Receive Email Marketing Messages.
Rarely People do use social media to view advertisements. In fact According to an adweek research, 45 percent of consumers find social media commercials to be bothersome.
People, on the other hand, are unconcerned about receiving marketing messages in their inboxes. They even anticipate them, and like reading about different bits of information in the mail.
Hubspot discovered that 86 percent of customers prefer email-based marketing messaging to Facebook ads, TV advertising, and display ads in a survey.
Another reason is that email conversions are extremely high.
Email, without a doubt, has a greater reach than social media. Does this, however, imply an increase in sales?
Yes, it does.
In fact, nothing tops email when it comes to converting surfers into consumers.
Email converts 40 times as many leads as Facebook and Twitter combined.
So, what are you waiting for?
Don't miss out on the opportunity to improve your email marketing skills and take your campaigns to the next level.
With the included templates and strategies, you'll be able to create effective email campaigns in less time and with greater success.
Join the thousands of other students who have benefited from Ing. Tomas Moravek's expert instruction and guidance.
Investing in your email marketing skills now will pay dividends in the future as you increase your conversion rates and grow your business.
With the highly interactive and engaging course format, you'll have fun learning and feel confident putting your newfound skills into practice.
Enrolling today means you can start implementing these proven strategies right away and start seeing results in your email campaigns sooner.
Let's get started on your journey to mastering email marketing and email copywriting. You're gonna love this guide.
Ing. Tomas Moravek & Team
Internet Efficiency Awarded Digital Marketing Expert
Who this course is for:
- This course is suitable for anyone who wants to improve their email marketing and copywriting skills, especially for beginners. It's especially helpful for entrepreneurs, small business owners, bloggers, and e-commerce store owners who want to grow their email list, increase open rates, and convert subscribers into customers.
Instructors
- 4.4 Instructor Rating
- 28,247 Reviews
- 920,429 Students
- 61 Courses
Since 2018 Ing. Tomas Moravek has helped 900,000+ Udemy students to learn Facebook, Instagram, WhatsApp and Messenger Ads, as well as modern digital marketing skills. Tom has been advising companies like RE/MAX on how to generate more leads and sales since 2014, and in 2016, he received the Internet Efficiency Award for leading Facebook Ads Campaigns.
Tom has previously worked as a Cambridge ESOL Examination Manager for the European Education Centre, and was awarded the 2008 European Prize Label for his work teaching the blind in 2010, by the Ministry of Education in Prague.
In 2021 he was the first Udemy instructor to help students overcome the challenges presented by the Apple & EU restrictions associated with Meta Ads.
Tom is driven by a passion to to help people live better lives and achieve their potential, and he strives to offer access to acquiring the valuable skills needed in our digital age. His lifetime mission is to deliver the ultimate in educational value to his students - so they can upskill and unlock new opportunities, wherever they are in the world.
"Thank you for sharing. I am addicted to your courses, and after YouTube will do Facebook Marketing for Realtors. I have taken one short course for Facebook marketing for $1,000 and must admit that yours is way better. Not to mention the price difference. Thanks again. See you on the course!" Kateryna
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
- 4.4 Instructor Rating
- 28,046 Reviews
- 917,630 Students
- 52 Courses
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"AWESOME COURSE! When I started this course I did it only to promote the products I sell on Amazon. But I started to really like marketing thanks to Tomas. So now, one month later, I signed my first client last week for 800$/month that I will handle social media marketing for. And a meeting with potential second client booked! Did not expect that when starting this course, but it is truly awesome." Jesper
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