Email Marketing complete beginners to Advance course

Name: Email Marketing complete beginners to Advance course
Rating: 4.4 (33 reviews)

Learn Email Marketing from the Starting step by step

Created bySoumya Mondal

Last updated 2/2022

English

English [Auto],

What you'll learn

What is Email Marketing and How is it helpful to everyone
How to Create an encrypt your Business Email
Setting up a Free Email Sending system with only Gmail
Psychology and Mindset Behind Higher conversions
Best practices and effective Email marketing techniques
How to Land Emails in Inbox instead of Spam Folder
Using Automated system to Ease out Email list processing
And many more Email Marketing Strategies

Course content

7 sections • 26 lectures • 2h 27m total length

Why Email Marketing is Important and Course Roadmap2:48
Explore why email marketing remains cost-effective with strong return on investment and billions of users, and follow practical videos guiding a roadmap from basics to automation, lead generation, and design.
Important Email Marketing Terms you need to know3:22
Learn essential email marketing terms, including open rate, click-through, hard and soft bounces, deliverability, spam factors, conversion and unsubscribe rates, opt-in concepts, and MailChimp ESP basics.

What is Lead Generation in Email Marketing1:47
Learn lead generation in email marketing, identify a marketing lead as a potential customer, build a sales pipeline, and nurture high-quality leads through an email funnel to convert.
Creating A High Conversion Landing Page for Free5:16
Create a high conversion landing page for free with ConvertKit, customize templates and forms, capture emails, and track subscribers and conversions across campaigns.
Using Opt-in to Generate Leads1:46
Discover how opt-in forms generate leads on your website through pop-up prompts and email capture. Use plugins like Hustle or Opt In Monster to build an automated email list.
Generating Leads with Live Chat system10:18
Organizing Events or Giveaways and collecting leads7:14
Learn how to host a giveaway to generate leads, collect entries and images, and automatically enroll entrants into a Mailchimp audience via a WordPress plugin, with rules and tagging.
Collecting leads using Google forms and send automated emails to entries6:53
Learn to collect leads with Google Forms by default email collection and name fields, store responses in a spreadsheet, and automate greeting emails using Zapier.

Basics of Domain name and Hosting5:07
Explore the basics of domain names and hosting, learn how brand name and extension form a unique address, and how to purchase domains and hosting for professional email marketing.
Setting Up Professional Email, Encryption Of Email System, Adding Profile Pic7:46
Learn to set up a professional custom email from your domain, secure it with DMARC DNS records to prevent spoofing, and add a profile picture to boost authenticity.
Setting Up SMTP Server For WordPress Users2:49
Set up an SMTP server for WordPress using the WP Simply Plugin, then configure the host, port, and encryption with your credentials to land messages in the inbox.

Creating Account in Mailchimp and exploring features4:22
Creating and managing Audience in Mailchimp5:01
Learn how to manage a MailChimp audience by manually adding subscribers, importing lists, and using sign-up forms to grow and tag contacts for targeted emails.
Adding Campaigns and Composing Emails in Mailchimp6:53
Learn to create Mailchimp campaigns, design emails with templates, customize recipients, test and send campaigns, and automate them, using drag-and-drop elements, images, links, and social links.
Nurturing Emails, Newsletters Campaign setup8:00
Learn to automate newsletters with rss feed, schedule weekly campaigns, customize content with blog titles and dates, and design emails with logos and social links before testing and launching.
Send automated Greeting Emails to your customers via Mailchimp7:13
Using Gmail Accounts For Email Marketing10:58
What is Email Warmup & How to Warmup Email campaigns automatically5:57
The resources used in the lecture are:
Warmy: https://bit.ly/warmio
Hosting : https://turbohosty.com/hostinger

Using Basic HTML To Design Beautiful Emails7:23
Design beautiful marketing emails using basic HTML by embedding an image, a paragraph, and a clickable button link within styled container divs.
Using Templates To Design Emails9:10
Design beautiful emails from templates in a beginner-friendly platform, customizing images, logos, text, fonts, and social links before exporting templates as a zip file.
Creating A Footer Signature For Emails15:03
Create professional email signatures using images or HDL coding, then apply them in Gmail and on web hosting to brand every message with links and social profiles.
Uploading HTML Template In Gmail Through Browser2:24
Learn to upload an html email template into Gmail via the browser, paste the template code in compose, and send a test email to preview how it renders in Gmail.

The CC, BCC, Reply to, Followup fields Explained2:13
Explore how to use cc, bcc, reply-to, and follow-up fields in email composing, including when to copy recipients, hide copies, set reply targets, and manage follow-ups.
What Is A/B Testing?2:26
How to Land in Inbox instead of Spam Folder3:06
Learn why emails land in the spam folder and how to land in the inbox by building a genuine email list with double updates, and including an unsubscribe option.
Lead Magnet | Provide Value To Users In One Way Another1:59
Learn to provide value to your email subscribers, balance 85 percent content with 15 percent promotions, and use free assets, templates, surveys, tips, contests, and loyalty rewards.

Requirements

Students with basic English knowledge can continue

Description

So, is Email Marketing is worth its value in 2021 or the future? Email does have the highest number of users on a daily basis and Email Marketing returns an ROI of more than 42. This means if you invest $1 you would be getting back approximately $42.

Growing your email list is one of the most needed tasks to start wherever you’re in your Business stage or even if you’re a Blogger, Content Creator. Email Marketing can generate more sales and leads through a highly converting audience.

Email marketing is a critical component of any business marketing plan. The quality of your message and your list could make or break an entire marketing campaign. We will take you through all aspects of an email program in this course, including strategy, data, design, delivery, testing, and analysis.

We will provide insight, tactics, tips, and takeaways that you can implement to improve your business email marketing campaigns to increase your sales and revenues as well as taking brand reputation to a higher level!

In this Course You’ll Learn:

What is Email Marketing and How is it helpful to everyone
How to Create an encrypt your Business Email
Setting up a Free Email Sending system with only Gmail
Psychology Behind Higher conversions
Best practices and effective Email marketing techniques
How to Land Emails in Inbox instead of Spam Folder
Using Mailchimp to Ease out Email list processing
Automation of Emails using Mailchimp

I wish you an Informative and beautiful journey ahead. Thank you!

Who this course is for:

This Course is for anyone who is willing to achieve a Goal in Digital Marketing by pursuing one of the major portion of it, "The Email Marketing", In the easiest way.

Email Marketing complete beginners to Advance course

What you'll learn

Explore related topics

Course content

Chapter 1. What Is Email Marketing & Its Importance2 lectures • 6min

Chapter 2. Lead Generation, Collection and Nurturing6 lectures • 33min

Chapter 3. Setting Up Emailing System3 lectures • 16min

Chapter 4. Automation Of Email Marketing7 lectures • 48min

Chapter 5. Designing & Composing Of Emails4 lectures • 34min

Chapter 7. Psychology Behind High Conversion Of Emails4 lectures • 10min

Chapter 8. Questions and Answers for Email Marketing0

Requirements

Description

Who this course is for: