Email Marketing Master Class
What you'll learn
- You'll learn how to plan, create and implement an effective email marketing strategy.
- Why email marketing is one of the best tools for converting prospects to customers
- How to grow your email audience and get more traffic to your website
- How to write great emails and what to write in your emails
- How to design beautiful emails
- How to test and optimize your emails
- How to create an automated email series and email automation best practices
- How to turn email subscribers into customers and create compelling offers
Requirements
- You should have a basic understanding of email marketing.
- You should be familiar with email marketing terminology.
- To get the most out of this course, you should have an email marketing platform where you can apply the concepts you learn during class.
- You should have a website.
Description
Enroll for Email Marketing Master Class to learn how to improve your email strategy and connect with more customers. You'll get six tactic-packed lessons that'll teach you how to master an essential aspect of your email marketing strategy. Here's what we'll cover:
- Lesson 1: Grow Your Email List
- Lesson 2 Write Compelling Emails
- Lesson 3: Design Flawless Emails
- Lesson 4: Test and Improve Your Emails
- Lesson 5: Build an Automated Email Series
- Lesson 6: Convert Subscribers to Customers
With each lesson, you'll also get a handout and quiz to help you apply what you've learned.
Start building a better email marketing strategy today! Enroll for Email Marketing Master Class.
Who this course is for:
- This course is for businesses, entrepreneurs and individuals who want to to learn how to build an effective email marketing strategy and increase revenue and build relationships with their audience through email marketing.
Instructors
- 4.1 Instructor Rating
- 310 Reviews
- 7,191 Students
- 1 Course
AWeber is an email marketing platform that allows 100,000+ small businesses and entrepreneurs to create and send emails people love <3.
And by sending emails people love, they're empowered to connect with customers in ways that grow their business.
From the moment our CEO Tom Kulzer founded AWeber back in 1998, that's been our primary mission. Since then, AWeber has grown into a team focused on helping customers achieve success with email – whether we're building AWesome tools and features or providing live support and education.
- 4.1 Instructor Rating
- 310 Reviews
- 7,191 Students
- 1 Course
Why do you love email marketing?
"I love the freedom that email provides. You're generally way less constrained than you are in other digital marketing channels so you can create super customized messages and experiences."
What's your #1 email optimization tip?
"Never, ever stop experimenting."
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Chris Vasquez is the creative director at AWeber. He spent the past decade building products to help brands make, test, and share videos online. Now he spends his time experimenting with the intricacies and peculiarities of the email experience.
While not working, he can be found Instagramming his two precious dogs or obsessing over Codepen into the wee hours of the morning.
- 4.1 Instructor Rating
- 310 Reviews
- 7,191 Students
- 1 Course
Why do you love email marketing?
"Email gives you the ability to turn faceless leads into an audience who you know and can connect with on a regular basis. And it's all about helping your audience."
What's your #1 tip to turn email subscribers into customers?
"Show the transformation that your product or service will bring to your subscriber's life."
- 4.1 Instructor Rating
- 310 Reviews
- 7,191 Students
- 1 Course
Why do you love email marketing?
"I love email marketing because it opens up the opportunity for subscribers and senders to learn from one another. "
What's your #1 tip email design tip?
"It's better to oversimplify than to over design an email. And you should always be open to feedback."
- 4.1 Instructor Rating
- 310 Reviews
- 7,191 Students
- 1 Course
Why do you love email marketing?
"It's easy to "Like" or follow a brand on social media, but for someone to subscribe to your list shows they're ready to take the relationship to the next level."
What's your #1 tip email list building tip?
"Focus on quality over quantity. A smaller, more engaged list is worth a lot more than a large list of people who don't open or read your emails."
- 4.1 Instructor Rating
- 310 Reviews
- 7,191 Students
- 1 Course
Why do you love email marketing?
"With email marketing, I'm humbled to have been invited into someone's inbox. The ability to send a personalized message that in most cases will ping my subscribers immediately on their phone, smartwatch, or desktop is unsurpassable by any other marketing channel."
What's your #1 tip email email automation tip?
"Automation will never be a substitute for authenticity. Take advantage of automated flows, but make sure your email content is valuable, actionable and uniquely you."
- 4.1 Instructor Rating
- 310 Reviews
- 7,191 Students
- 1 Course
Why do you love email marketing?
"I ♥ email because it's a simple way to communicate with an audience in a way that can be totally personalized."
What's your #1 email content tip?
"My #1 tip for writing email content is to picture a single customer/client when you're writing. This ensures you create content they'll love, and just as importantly, feels human."
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Monica Montesa is a Content Marketing Specialist at AWeber. She helps lead and execute the team's content marketing strategy, which includes creating all kinds of engaging content for customers, including blog posts, emails and ebooks. When she's not writing, Monica enjoys exploring new places, cooking and trying new vegetarian cuisines or cuddling her adorable dog.