Email Marketing Master Class

Create multiple contextual incentives to grow your email list. Use lead magnets tailored to your audience's needs to build trust and convert leads into customers.

Learn how content upgrades act as relevant lead magnets on blog pages to boost conversions. See examples like checklists, templates, and evergreen content that add value and drive signups.

Identify high-traffic pages with analytics to create contextually relevant content upgrades, then use an optimized opt-in with strong copy and CTAs to boost sign-ups, balancing 20% creation to 80% promotion.

Learn to optimize signup forms by focusing on one call to action, setting subscriber goals, creating clear headlines and concise CTAs, and using minimal fields with placements based on analytics.

Target the right audience to drive traffic to your website by building a customer avatar, tailoring copy and content, and leveraging social media and email marketing.

For the email content pyramid, align with subscriber personas, use surveys and past performance to shape emails, then brainstorm topics with mind maps tied to audience needs.

Identify goals and audience needs, then craft valuable email content that answers what's in it for me. Use personalization and segmentation to deliver targeted content and boost engagement.

Learn writing techniques to make emails more influential with active voice, positive framing, and you-focused language. Apply power words, clear benefits, engaging headlines, and effective CTAs.

Craft subject lines and preview text within 50 characters that clearly signal your email content and value, use clickable headlines and images, and highlight one primary call to action.

Plan email content with a consistent frequency and an editorial calendar to set expectations, improve deliverability, and keep subscribers engaged through valuable, timely emails.

master email typography by using one or two web-safe fonts with clear hierarchy through size, alignment, and weight, and by applying reliable font stacks.

Choose images for emails, including photography, icons, illustrations, and animations; cover file types, alt text, accessibility, load times, balance of text and images, and CTA text buttons.

Explore dynamic emails that personalize with a name token and craft interactive elements like image carousels, while ensuring fallbacks, testing, and responsive designs across clients.

Treat data as a storytelling tool to understand your subscribers and guide decisions; set clear goals, define metrics, and evaluate opens, clicks, unsubscribes, and bounces to optimize your emails.

Learn to understand your audience by collecting data, observing behavior, and running surveys and split tests to tailor emails with customer profiles, segmentation, and personalized strategies.

Observe subscriber behavior through opens, clicks, and unsubscribes to refine emails, using analytics like Google Analytics and UTM links, and enrich campaigns with AWeber integrations and sentiment feedback.

Master split tests, AB testing, and multivariate testing to compare two or more email variations and learn what drives engagement. Use the Alyssa Briggs experiment template to plan results.

Apply continuous iteration, segmentation, and personalization to email marketing by reengaging inactive subscribers and targeting customers versus non-customers using sign-up source, location, and custom fields.

Explore how personalization tailors content to individuals using surveys, observed behavior, and sign-up dates, including time-based offers and personalized subject lines for email marketing.

Explore how automation and email automation create intimacy at scale by nurturing relationships and delivering the right content at the right time to boost engagement and sales.

Build an effective email automation sequence starting with a strong welcome email and clear expectations. Extend engagement with a long-tail series, personalization, and human, value-driven content while testing what works.

Segment subscribers by skill level and content topics to send tailored automated emails that boost engagement, purchases, and one-to-one messaging that builds brand allegiance.

Explore the basics of email automation, build a strong welcome email and series, tag subscribers to segment, and learn cautionary steps like testing, fixing links, and pacing messages.

Discover three copywriting formulas to craft emails that convert by highlighting the transformation from subscribers' current state to a better future after your product or service.

Explore three powerful copywriting formulas: ada, fab, and p-8s, and learn to structure emails for attention, interest, desire, and action to boost persuasive impact in the email marketing master class.

Explore broadcast emails and conversion tactics to move subscribers from awareness to purchase through transformation, social proof, feature updates, webinars, and urgency-driven offers.