Email Marketing Master Class

Name: Email Marketing Master Class
Rating: 4.3 (316 reviews)

Build a better email marketing strategy. Connect with more customers.

Created byAWeber Academy, Chris Vasquez, Liz Willits, Kim Robbins, Olivia Dello Buono, Tom Tate, Monica Montesa

Last updated 3/2017

English

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What you'll learn

You'll learn how to plan, create and implement an effective email marketing strategy.
Why email marketing is one of the best tools for converting prospects to customers
How to grow your email audience and get more traffic to your website
How to write great emails and what to write in your emails
How to design beautiful emails
How to test and optimize your emails
How to create an automated email series and email automation best practices
How to turn email subscribers into customers and create compelling offers

Course content

7 sections • 39 lectures • 4h 23m total length

Introduction1:47
Learn about the format of class and find out what you'll learn.

Intro & Overview1:04
There's more to an email list than its size. In this lesson, you'll learn how to get more of the right subscribers by creating contextual sign up forms and incentives. And of course, tips on increasing your website traffic and visitor engagement.
Creating Multiple Incentives1:51
Create multiple contextual incentives to grow your email list. Use lead magnets tailored to your audience's needs to build trust and convert leads into customers.
The Content Upgrade3:15
How to Implement Incentives3:48
Optimizing Your Signup Form6:36
Driving Traffic to Your Website3:08
Target the right audience to drive traffic to your website by building a customer avatar, tailoring copy and content, and leveraging social media and email marketing.
How to Drive Social Traffic8:30
Lesson 1 Quiz

Intro & Overview1:48
The best email content can make your subscribers laugh, cry, smile and read your email word for word. Learn how to write emails like this – ones that connect with your audience and compel them to act. Plus, get tips for leveling up your email personalization that go beyond including your first name.
Write Compelling Emails4:34
Crafting Valuable Email Content7:37
Identify goals and audience needs, then craft valuable email content that answers what's in it for me. Use personalization and segmentation to deliver targeted content and boost engagement.
Writing Techniques20:24
Subject Lines & Calls to Action3:52
Email Content Planning5:14
Plan email content with a consistent frequency and an editorial calendar to set expectations, improve deliverability, and keep subscribers engaged through valuable, timely emails.
Lesson 2 Quiz

Intro & Overview1:05
Great looking emails do more than make your audience happy. They can boost your click-through rates, increase overall engagement and compel your audience to buy. Study design principles that'll help you select the right colors and typography, use images effectively and much more.
Design Principles9:37
How to Effectively Use Typography13:15
Choosing the Right Images for Your Emails13:26
Dynamic & Interactive Emails7:24
Lesson 3 Quiz

Intro & Overview1:41
Writing and designing your emails is just the first step. Next, you've got to optimize. Watch this lesson to learn how to skyrocket your open and click-through rates with techniques like split testing and progressive profiling.
Thinking About Data4:24
Treat data as a storytelling tool to understand your subscribers and guide decisions; set clear goals, define metrics, and evaluate opens, clicks, unsubscribes, and bounces to optimize your emails.
Understanding Your Audience10:02
Observing Behavior8:02
Observe subscriber behavior through opens, clicks, and unsubscribes to refine emails, using analytics like Google Analytics and UTM links, and enrich campaigns with AWeber integrations and sentiment feedback.
Running Split Tests11:03
Segmentation7:06
Apply continuous iteration, segmentation, and personalization to email marketing by reengaging inactive subscribers and targeting customers versus non-customers using sign-up source, location, and custom fields.
Personalization3:53
Explore how personalization tailors content to individuals using surveys, observed behavior, and sign-up dates, including time-based offers and personalized subject lines for email marketing.
Lesson 4 Quiz

Intro & Overview4:52
Email automation can help you connect with and convert more email subscribers while saving your time. In this lesson, learn how to build an effective autoresponder email series and get started with action-based email automation.
The Marketing Funnel5:09
The Psychology of Purchase Decisions9:53
Content that Converts2:19
Discover three copywriting formulas to craft emails that convert by highlighting the transformation from subscribers' current state to a better future after your product or service.
3 Powerful Copywriting Formulas9:17
Email Send Frequency1:32
Email Automation and Conversion10:01
Broadcast Emails and Conversion11:55
Lesson 6 Quiz

Requirements

You should have a basic understanding of email marketing.
You should be familiar with email marketing terminology.
To get the most out of this course, you should have an email marketing platform where you can apply the concepts you learn during class.
You should have a website.

Description

Enroll for Email Marketing Master Class to learn how to improve your email strategy and connect with more customers. You'll get six tactic-packed lessons that'll teach you how to master an essential aspect of your email marketing strategy. Here's what we'll cover:

Lesson 1: Grow Your Email List
Lesson 2 Write Compelling Emails
Lesson 3: Design Flawless Emails
Lesson 4: Test and Improve Your Emails
Lesson 5: Build an Automated Email Series
Lesson 6: Convert Subscribers to Customers

With each lesson, you'll also get a handout and quiz to help you apply what you've learned.

Start building a better email marketing strategy today! Enroll for Email Marketing Master Class.

Who this course is for:

This course is for businesses, entrepreneurs and individuals who want to to learn how to build an effective email marketing strategy and increase revenue and build relationships with their audience through email marketing.

Email Marketing Master Class

What you'll learn

Explore related topics

Course content

Welcome to Email Marketing Master Class!1 lecture • 2min

Lesson 1: Grow Your Email List7 lectures • 28min

Lesson 2: Write Compelling Emails6 lectures • 43min

Lesson 3: Design Flawless Emails5 lectures • 45min

Lesson 4: Test & Improve Your Emails7 lectures • 46min

Lesson 5: Build an Automated Email Series5 lectures • 44min

Lesson 6: Convert Subscribers to Customers8 lectures • 55min

Requirements

Description

Who this course is for: