Email Marketing Basics

Name: Email Marketing Basics
Rating: 4.1 (33 reviews)

Learn the basics of email marketing

Created byAnthony Isaac

Last updated 7/2019

English

English [Auto],

What you'll learn

How to build an email list
How to use emails to promote your brand
How to build an email marketing campaign
How to create an auto responder

Course content

2 sections • 10 lectures • 35m total length

What is email marketing?1:02
Explore how email marketing promotes products and informs customers through newsletters. Craft weekly or monthly emails that blend high quality content with promotion to engage your audience.
Why use email marketing?1:27
Email marketing expands reach, with roughly three times more email accounts than Facebook and Twitter combined, while delivering strong ROI to your email subscribers through targeted messages.

Awber2:42
Explore email marketing basics with Aweber, featuring drag-and-drop editors, templates, automation, tagging, autoresponders, and RSS-to-email. Sign up for a 30-day free trial to access subscriber management and analytics.
MailChimp5:17
Explore Mailchimp, a leading email marketing platform for audience building, automation, and cross-channel ads. Discover features like abandoned cart emails, drag-and-drop templates, analytics, mobile app, and ads.
MailerLite6:51
Explore how to use MailerLite for email marketing basics, from creating campaigns and managing subscribers to forms and automation, with pricing insights and a practical dashboard.
Create Special Email Campaigns To Target The Holiday Seasons3:35
Learn to design special holiday season email campaigns, using festive banners and timely messages tailored by country, featuring promos and coupons to boost engagement and sales.
Group your email list subscribers so they only recieve relevant emails2:47
Group your email list into targeted sets so subscribers only receive campaigns they signed up for, to prevent unsubscribe and keep groups like Black Brick Studios and Black Book Training.
RSS Feed To Email Marketing Campaign8:21
Learn to build an rss-to-email campaign that auto-sends your blog or social feed posts to subscribers, customize templates, set frequency, and test with a sender and subject before sending.
Make It Easy For Someone To Sign Up To Your Email List1:18
discover why it’s essential to make it easy to sign up for your email list, using a bottom newsletter form, a footer sign-up, a dedicated sign-up page, and a pop-up.
Have A Page Just For Email List Sign-Up2:01
Create a dedicated sign-up page on your website and embed an email form with incentive like a coupon; it works with Wordpress or any site and collects email and name.

Requirements

A PC Or Mac With An Internet Connection

Description

Learn the basics of email marketing

Listed below is just a few of the things you will learn:

What email marketing is & why you should use it.
What a lead magnet is & how to make one.
The best and most useful email marketing tools.
Automatically send an email to new email list subscribers.
How to maximise traffic to your website.

Who this course is for:

Someone that wants to grow / build an email list.

Email Marketing Basics

What you'll learn

Explore related topics

Course content

Welcome to the course (Introduction)2 lectures • 2min

Email Marketing Basics8 lectures • 33min

Requirements

Description

Who this course is for: