Email Marketing Automation, Google Analytics & Split Testing

Learn how to set up paid search advertisements with Google AdWords, and master ad campaign goals, ad groups, keywords, ads, and performance monitoring to drive massive traffic.

Discover how to choose the right campaign goals in Google AdWords for search ads, including sales, leads, and website traffic, with goal-driven suggestions.

Configure campaign settings, target locations and languages, set a monthly budget and bidding, then build ad groups and keywords with tools like Keyword Planner, Moz, KW finder, and SEMrush.

Learn to create search ads and monitor performance after launch, tracking clicks, impressions, CTR, CPC, and costs while refining keywords and budgets.

Explore how split testing boosts page and offer performance by testing common elements, creating test variations, and analyzing results to optimize pages and drive higher conversions.

Learn how to optimize landing page conversion rates through one-element split testing, comparing headline, imagery, copy, and button variations to identify the most effective approach.

learn to create and compare A/B split tests on landing pages, craft headline variations, and manage 50/50 traffic splits to determine when enough data supports winning variations.

Explore split test results to analyze variations, headlines, and bridge pages on conversion rates. Learn how to adjust traffic splits to favor winning variants.

Learn to increase revenue through email marketing by mastering three modules: email platform basics, crafting emails, and advanced automation to create and launch effective campaigns.

Discover the basic layouts and functionality of email marketing platforms, including contacts, newsletters, autoresponders, and automation, with practical guidance on list hygiene and performance statistics.

Explore the types and styles of marketing emails and learn to build barebones newsletters with a drag-and-drop editor. Use templates, personalize messages, and consider scheduling options to optimize engagement.

Master advanced email automation sequences by building workflows, triggers, and conditional messaging that adapts to subscriber behavior, including welcome sequences, follow-ups, tagging, scoring, and list management.

Explore marketing automation concepts and tools, examine common workflows and campaigns, and build your first automation workflow from scratch to boost sales.

Explore how marketing automation uses smart logic to tailor messages based on prospects' actions and attributes, with drag-and-drop workflows across tools like Drip, GetResponse, Kartra, and Autopilot.

Master automation workflows and campaigns with autopilot, from lead nurturing to cart abandonment and trial nurturing, using triggers, delays, and split tests for dynamic customer journeys.

Build a marketing automation workflow from scratch, triggering on form submissions to deliver welcome emails, add to lists and audiences, send an sms, and guide upsell decisions via conditional paths.

Boost sales with webinars by exploring automated vs live formats, and applying proven tactics and best practices to attract more customers.

Explore how sales webinars work, from topics and live Q and A to marketing plans and technical setups, and learn strategies for engagement, lead generation, and brand authority.

Compare automated and live webinars to choose the best format for leads and ROI, weighing automated pros like high production and reach against live authenticity and real-time engagement.

Plan and host a successful webinar by defining purpose, selecting audience-focused topics, promoting across channels, using varied media and formats, and offering a unique incentive to boost engagement and leads.

Develop a repeatable process to script and assemble an animated Vyond video from existing video, transcription, or PowerPoint, using characters, props, charts, text, motion effects, and audio on a timeline.

Create a script from an existing video by copying its transcript, removing timestamps, and turning it into a one-point-per-line bullet outline for a PowerPoint script saved for the next video.

Transform audio into a transcript using affordable services, edit in Microsoft Word with outline view, create one major point per line as bullet points to prepare a script for PowerPoint.

Learn to turn an existing Microsoft Word article into video scripts by creating a bullet outline from key sentences, using outline view, and saving as an outline for visuals.

Transform a PowerPoint into a video script by using outline view to extract the first sentence per slide, creating a one-sentence-per-slide outline for the storyboard.

Convert your video outline into a PowerPoint storyboard and script by using slide master to structure slides from outline, then import and polish for recording.

Use PowerPoint's presenter view to narrate with notes beneath slides during recording. Keep notes aligned to each slide and switch between presenter view and slide show for the storyboard process.

Record slide narration using Audacity or a screencast editor in presenter view, narrating one slide as one scene, then edit for noise and produce an audio MP3 for video.

Sync slide changes with audio to define scene timings, export an mp4 to capture timing, and import those timings into Vyond for storyboarded scenes.

Upload and sync audio in Vyond by selecting a business friendly timeline, removing a preset scene, importing audio, and adding it to the timeline to begin video assembly.

Add royalty-free music from your drive or Vyond, place it on the timeline with voice over, then adjust volumes, apply fades, and save changes, splitting and deleting audio as needed.

Set slide timings to place scenes in the video, swap themes (business friendly, whiteboard, contemporary) to match timing, and stretch scenes to the eight second mark as you storyboard.

Storyboard each scene from your script, aligning slides with narrated timings in Vyond, adjusting elements, prompts, and actions to match what you narrate. Save and preview to verify scene timing.

Compare contemporary and business styles, then use whiteboard style to simplify animation by aligning audio frame by frame with characters and on-screen text, starting from a blank template.

Storyboard whiteboard style videos by syncing script phrases with slides and titles, adjusting font size, swapping props, and using hand motions to engage viewers.

Master adding images to whiteboard-style videos by applying instant image appearances and effects like blur or fade, and swapping visuals to represent concepts without words.

Explore how to add camera view effects to images in whiteboard videos, focusing on image or text, previewing transitions, and applying entry and exit fades with configurable timing.

Change the background and text to fit content by choosing a base color or picture background. Adjust the text color, outline, and fill for contrast and depth.

Learn to synchronize audio with slides using scene transitions, adjust durations, and preview to ensure timing matches before saving your presentation.

Learn to create whiteboard videos that sync with audio using transcription to generate scripts from video, audio, articles, or PowerPoint, and match music and transitions with the voiceover using Vyond.

Explore how to reach more prospects through video marketing by navigating three modules: overview, organic and paid methods, and video production, to generate more business.

Discover why video marketing drives higher engagement and conversions, boosts ROI, and builds trust and awareness, with quick production, versatility, and the rise of visual content.

Discover organic video marketing strategies on YouTube and Facebook, boosting engagement with live video and autoplay, and compare paid YouTube, Google Display Network, and Facebook ads for leads.

Explore video production styles, including screen recording, talking head, slide presentations, explainer videos, and advanced videos, plus the essential tools to create effective video marketing and build your brand online.

Discover how to grow your reach with Pinterest through a three module course covering an overview of Pinterest.com, setting up a Pinterest business account, and essential Pinterest marketing tools.

Get a Pinterest overview, including pins, home page, categories, and the search bar. Learn to save pins, manage boards, and navigate home, following, and profile tabs.

Learn how to set up a Pinterest business account, create pins and boards, use hashtags and scheduling, and analyze analytics to prepare ad campaigns in the ads manager.

Explore essential Pinterest marketing tools including the Pinterest browser button, Canva for pin graphics, Tailwind scheduling and tribes for sharing, plus Mentionlytics for brand monitoring.

Install WordPress via the hosting control panel, create an admin account, and set up a subdomain as your home base to communicate your unique selling proposition.

Learn to communicate a single clear benefit using landing pages and page systems, with templates from Leadpages, Builderall, GrooveFunnels, Clickfunnels, and WordPress options like OptimizePress.

Learn to use Thinkific and Teachable to deliver post-purchase information, upload mp4 videos, create chapters and lessons, and customize pricing and customer messaging.

Create surveys with Google Forms to uncover why customers buy your product. Get responses by embedding the form on your website, collecting emails, and exporting data for analysis.

Create exclusive access for specific customers by turning your course into a private member area on Thinkific or password-protected WordPress pages.

Set up automated support using Freshdesk as a ticketing system to manage customer inquiries, reply via email, and track responses from a dashboard. Automate responses for higher service levels.

Record personalized customer videos with loom to engage audiences. Build a video funnel with Manjoro, connect Mailchimp, Shopify or Zapier, upload your logo, and send videos via email.

Create a paid community by launching a private, visible Facebook group and inviting customers through your shopping cart by embedding the group URL, then set up rules and membership questions.

Create a private Thinkific community, customize its branding, add a welcome video on thank you page, and share the access link for customers to sign in or create an account.

Create a horizontal funnel on the thank you page by showcasing relevant product offers with images and direct URLs, guiding buyers to additional purchases without distracting them.

Set up an autoresponder with MailChimp to grow a contact list. Create signup forms, embedded or pop-up, and QR codes to collect emails and names.

Discover how Thrive Cart integrates with MailChimp and uses a behavior rule to automatically add purchasers to a specific email marketing list.

Create and broadcast an email to your list in Mailchimp by setting up a campaign, choosing recipients, crafting the subject and preview text, designing the email, and testing before sending.

Set up automated email campaigns in Mailchimp by creating a campaign, using templates or custom creation, and designing a workflow that triggers messages instantly or on scheduled days after signup.

Configure a Thrive Cart affiliate process with a default 50% commission, manual or auto approvals, and lifetime cookie expiry to enable affiliates to promote your product.

Create a joint venture contract in the JV partners area, set a product and 50% share, and have the partner accept by email to activate; choose manual or automatic payments.

Learn to customize partner contracts in Thrive Cart by adding rules triggered by acceptance, rejection, expiration, or date, and automate actions such as sending emails or webhooks.

Learn how real-time sales tracking empowers partners and affiliates to access transactions, contracts, payout history, commission history, and product-specific statistics through partner and affiliate dashboards.

Educate your subscribers for free using YouTube Live and OBS Studio to host webinars and live streams, connecting via a stream key and screen or browser capture.

Learn direct response copywriting with convergent AI by starting a trial, claiming 10,000 free words, and generating tone-matched, succinct website or e-commerce copy.

Learn to use Copy.ai for direct response sales copy, including free trial, sign up and email confirmation, AI templates like the Ada format, creating projects, and generating value statements.

Learn to collect and display testimonials on sales pages using Riposo with WordPress, customize testimonial forms, approve reviews, and embed a widget via shortcode to boost direct response.

Create opt-in landing pages that connect an opt-in form to an autoresponder and MailChimp lists, then autoplay a video to drive sign-ups and publish the page.

Learn how to use HARO to gain media exposure by creating a source account, reading terms and source rules, monitoring emails, and pitching with your qualifications.

Learn how to join HARO as a journalist, follow its rules including an Alexa ranking of 1 million or less, and submit queries that meet parameters to attract responses.

Create an information product with Thinkific by uploading video, PDFs, or audio, add quizzes and live presentations, and explore one-time pricing options and cart integrations via Zapier.

Zapier connects apps to automate enrollments by linking Thrive Cart and Thinkific. Start with a free plan, test connection, map fields, turn on the zap so purchases enroll learners.

Set up a product in your shopping cart, configure its name and price, connect a success url to a thank you page, and deliver login details from the course platform.

Learn how to set up a digital bump offer in your shopping cart, visible at the checkout alongside your product, with parameters and a success URL to boost purchases.

Set up automated campaigns by linking product purchases to specific MailChimp lists via behavior rules, then design a timed email sequence for each list.

Connect Thrive Cart bump purchases to a GoToWebinar via Zapier, map accounts, and automatically enroll buyers in a targeted webinar after checkout.

Set up a Zoom webinar to auto-register buyers from a purchase trigger via Zapier, mapping email and first name to create registrants.

Configure live events to stream on YouTube and Facebook by entering stream keys and URLs in your webinar system, save settings, and publish to social media and video sharing accounts.

Configure Zoom to live stream to social media and YouTube via a custom streaming service using a stream URL and stream key. Restream cloud tools enable broadcasting to multiple platforms.

Use a physical product to grow a snail mail list by configuring price, shipping options, fulfillment, and post-purchase communications in your cart system.

Learn to track sales with Aweber, placing a tracking code on pages to monitor purchases. Explore integrations with Zapier, Google Analytics, and Contently to choose the right autoresponder.

Learn to track your online business with Google Analytics, a free universal tracking system, and connect it to your site using the WordPress Site Kit plugin.

Connect Google Analytics with MailChimp to enable link tracking, email campaign analytics, and automated campaigns, then set up analytics in MailChimp with admin access and descriptive link titles.