Email Marketing A-Z: Grow your list with Mailchimp in 2024
What you'll learn
- Master the Entire Email Marketing Process From Start to Finish
- Become a Mailchimp Master
- Email Marketing Automation: From Beginner to Pro
- Craft Winning Email Marketing Campaigns
- Convert Website Visitors Into Thousands of Clients With Irresistible Lead Magnets
- Grow Your List & Boost Sales
- A/B Test, Email Metrics, Analytics
- Sender Reputation, SPF, DKIM, DMARC
- AI Tools You Can In Email Marketing
- Create Winning Content: Impactful Subject Line, Preview Text, Design
Requirements
- No prior experience is required! Our course provides clear instructions for using all the tools you need․
- The hardest part is getting started. To succeed, find your motivation and delve into the lectures carefully. Once you commit to these initial steps, we guarantee the learning process will become smoother.
Description
Why should you learn email marketing right now?
If you already have some knowledge, then you should develop it. These are not just thoughts but a response to the realities of the 21st century.
By becoming an expert in email marketing:
1. You can make a lot of money
2. Become an in-demand specialist and have a career advancement within large corporations
3. Live an exciting life that combines living in different cities in any part of the world with a stable job
Imagine the possibilities of working in New York, London, or Tokyo, all while doing what you love. Later, you can even start your own business if you want.
Years ago, there was a misconception that email marketing was outdated. However, time has shown that email marketing is at its best development times. Email marketing is fantastic for eCommerce, online sales, and building long-term customer relationships.
According to Statista, in 2023, the number of global e-mail users amounted to 4.33 billion and is set to grow to 4.73 billion in 2026. The total number of emails sent and received in 2022 was more than 333.2 billion. Already in 2023, the number is at 347.3 billion. Also, email is the greatest source of revenue for 59% of marketers.
What will students learn in this course?
Master the Entire Email Marketing Process From Start to Finish
Become a Mailchimp Master
Craft Winning Email Marketing Campaigns
Email Marketing Automation: From beginner to pro
Convert Website Visitors Into Thousands of Clients With Irresistible Lead Magnets
Grow Your List & Boost Sales
A/B Test, Email Metrics, Analytics
Sender Reputation, SPF, DKIM, DMARC
AI Tools You Can Use In Email Marketing
Create winning content: impactful subject line, preview text, design
Details
An Overview of Email Marketing, History, and Basic Concepts
What is an ESP, and What Problems Does it Solve?
What You Should Know Before Choosing an ESP
Ten Leading ESPs Worth Exploring
Lead Generation, Lead Magnet, Opt-In Form, List Building
Opt-In Form Promotion
How to Create a Mailchimp Account
How to Create a New Audience
How to Add Existing Contacts to Your Mailing List
How to Create Opt-In Forms with Form Builder
How to Create Pop-Up Forms
How to Create Embedded Forms
How to Create Landing Pages
How to Create Segments and Tags in Mailchimp
How to Create, Optimize, and Send Emails in Mailchimp
How to Create Automated Journeys in Mailchimp and Send Triggered Messages with Them
How to Track Your Analytics in Mailchimp: Automated Journeys, Email Campaigns, Landing Pages, etc.
The Importance of Content in Email Marketing
Copywriting Methods of Email Content
Subject Line: Deciding Factor in Email Marketing
The Role of Visual Design in Content for Email Marketing
AI in Content Creation for Email Marketing
Email Marketing Metrics
Hot Lead Exchange Strategy
Personalization and Segmentation in Email Marketing
Guide to Personalization and Segmentation in Email Marketing
A/B Testing in Email Marketing and How to Use it in Mailchimp
A Comprehensive Guide to A/B Testing in Email Marketing
A/B Testing Idea Examples
Step-by-Step Development Strategy
How to Choose the Right Domain
How to Set Up Your Business Email
What is the Sender Reputation, and Why is it Important?
How to Improve Sender Reputation
What are SPF, DKIM, DMARC, and BIMI, and Why Should You Have Them?
Email Marketing Room
We go beyond email marketing training. We provide ongoing support and answer your questions so you can achieve your career goals. Our students receive free career advice on topics like job search strategies.
Launch your email marketing journey and unlock explosive growth! The Email Marketing Room team welcomes you as a student.
We know you'll love this Course! This is just the beginning of your email marketing journey with us.
Who this course is for:
- This Course is Designed for Anyone Starting With Email Marketing
- This Course is Perfect for You if You Want to Become a Mailchimp Pro
- This Course is Ideal for You if You Want a Modern Career with Global Reach
- Those Who Want to Create High-Performing Email Marketing Campaigns
- This Course is Designed for Digital Marketers Who Want to Master Email Marketing Automation
- It's Ideal For Employees who Want to Contribute to Online Sales Growth Through Email Marketing
- Already Started with Email Marketing? Dive Deeper with Our In-Depth Course
Instructor
- 4.4 Instructor Rating
- 83 Reviews
- 5,128 Students
- 1 Course
After 14 years of experience in marketing, media monitoring, and information flow management, we realized we should take one narrow marketing field and continue our professional path there.
We, the founders, have gone through an interesting professional path, resulting in the idea of the Email Marketing Room.
Taron Parsamyan founded the Armenian Marketing Club in 2010 and managed it until 2020. In 2014, he founded Actual Company LLC, which has implemented large-scale media monitoring and marketing programs in Armenia for the past ten years. Since 2016, he has had a Ph.D. degree. Since 2013, Hrant Ziroyan has been a member of the Board of Managers of the Armenian Marketing Club. Since 2014, he is the CEO of Actual Company LLC.
After being professionally realized in our country, we needed new trials.
Why Email Marketing?
Having studied marketing for many years, we realized we like email marketing. We have always thought that any marketing direction should have narrowly specialized professionals in the modern age. The basic knowledge may be the same, but technically, this is very important.
As a result, we decided to focus all our experience on email marketing. We combine business and educational projects, study the cases of other colleagues, and follow all the trends.
We have created a real email marketing room where professionals are engaged in email marketing all day long. They make new conclusions with their research and make discoveries due to projects implemented for business. Based on their own experience, they write new courses, etc. We have chosen the path of continuous improvement. We have many ideas that we will gradually implement.