Email Marketing 2018: Build and Launch Effective Campaigns
4.2 (182 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,109 students enrolled

Email Marketing 2018: Build and Launch Effective Campaigns

Learn How to Create an Effective Email Marketing Campaign That Makes Your Business More Successful
4.2 (182 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,109 students enrolled
Created by Ron Stefanski
Last updated 6/2016
English [Auto]
Price: $79.99
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 6 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Write effective email campaigns
  • Create and launch email campaigns as needed
  • Choose the correct email marketing platform for their business
  • Utilize email autoresponders to automate their business
  • Though not required, having familiarity with email marketing platforms would be a plus.

Email marketing is by far the most effective internet marketing method that you can use in an online business.  It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website, email marketing will give you the greatest return on investment in all online business models.  

However, the only way you'll see success with email marketing is if you build effective campaigns, and that's what this course is all about.

Who should take this course?

This course is for internet marketers, bloggers, or small business owners who want to use email marketing to grow their business.  It doesn't matter if you've done email marketing in the past, or if you've never used a email marketing platform before, this course will help you understand everything you need to know.

This course covers:

  • Launching your first email campaign
  • Getting started with email marketing
  • The basics of an email marketing platform
  • Writing effective emails that inspire action
  • Growing your email list to increase revenue potential

What went into producing this course?

In total, this course is about two and a half hours of total content. This course took a tremendous amount of work and has a very high production value. There was a team of three people who worked a total of 100+ hours on this course.

What is this course about?

The core focus is to help you create effective campaigns that will generate more revenue for your business.  A secondary focus of this course is to help you quickly and easily create and launch an email campaign so that you can get started fast.

What kind of materials are included in this course?

This course has three main types of learning materials:

First. are videos that explain general concepts and use animations and call-outs to illustrate key concepts.

Second, are screen recording videos that show you me completing a task in real-time so that you can follow along.

Third, is at the end of every section where you'll have a quiz or exercise to complete to make sure you understand the content that you've reviewed.

Why take this course?

Whether you're an employee at a company, a blogger, or a small business owner, your goal is the same.  You want to increase the revenue that the business generates and email marketing, when used effectively, will help you do just that.  This course will explains how to do that and will make you a better email marketer.

Who this course is for:
  • This email marketing course is ideal for those who have never even tried email marketing, and for those who have tried it but have not had much success. This course is not a good fit for seasoned email marketers who already have very effective email marketing campaigns.
Course content
Expand all 41 lectures 02:59:26
+ Understanding The Basics
7 lectures 37:37

Sometimes people don't fully understand just how powerful email marketing is.  This lecture aims to clarify why it's the most important internet marketing tactic you can use for your online business.

Preview 06:37

Understanding what an email list and what an email opt-in lead magnet are is going to be an essential component of you being successful with email marketing.  This lecture will explain these basic components which will help you if you're starting with no knowledge at all.

Preview 03:07

Though most email marketers don't realize it, there are numerous types of email marketing messages that can be utilized successfully for online businesses.  This lecture will cover what those email marketing messages are.

Understanding Types of Email Marketing

One of the greatest things about email marketing is that it allows you to send a message and see exactly how many people opened the email, how many people clicked on a link, and how many people purchased on your website from an email.  But that's not all.  Email marketing is proven to improve your business and this lecture explains how.

How Email Marketing Will Improve Your Business
EXERCISE: Creating The Right Email Lead Magnet
WORKSHEET: Creating The Right Email Lead Magnet
The Basics of Email Marketing Review
4 questions
+ Email Marketing Platforms
13 lectures 01:01:24

There are hundreds of email marketing platforms out there and this lecture explains what you need to consider when selecting yours. Choosing the right platform is key to being successful in your email campaigns, and this lecture will help.

Choosing The Right Email Marketing Platform
Recommended Email Marketing Platforms

Email broadcasts are great for one-off communication messages with your audience and this lecture explains how they work.

Preview 00:51

Email broadcasts can be used in multiple ways and this lecture will help you understand 10 of my favorite ways to use them in your business.  It's not likely that all of these use cases will work for your business, but it is certain that this lecture will give you ideas you probably haven't even thought of.

10 Ways to Use Email Broadcasts

Email autoresponders are the key to automating your email marketing and getting the best bang for your buck.  This lecture is going to show you nine different ways to utilize auto responders to make your email marketing work for your business passively.

9 Ways to Use an Autoresponder

One of the most common questions when people begin email automation is trying to understand what days and times emails should be sent.  This lecture will showcase how I handle autoresponder messages and has actionable advice to help you decide.

Recommended Days and Times For Your Autoresponder

Though individuals who are new to email marketing platforms don't often think about costs, once you begin to accumulate a list of subscribers your bill can really add up.  This lecture explains how you can minimize those ongoing costs.

How to Avoid Higher Costs by Managing Email Subscribers

Watching your metrics and paying attention to reporting is a very important part of having success with your email marketing campaigns.  This lecture will explain how you can utilize metrics in your reporting to improve your campaigns time and time again.

How Reporting Will Improve Your Email Campaigns

Double Opt-in is a hot topic in email marketing and this lecture will give you my take on the argument based off of my experiences.

To Double opt-in or to not Double opt-in

Creating an email list can be a difficult task for those that don't understand how to do it.  This lecture will explain how to do so quickly and easily so that we can get moving on your email marketing campaigns right away.

BONUS: Creating Your First Email List Walkthrough

In order to have website visitors sign up for your email list, you'll need to have an opt-in form on your website.  All of the email platforms that I recommend have this, and this lecture illustrates how to quickly put it on to your website.

BONUS: Putting an Email Opt-in Form on Your Website Walkthrough
CHEAT SHEET: Autoresponder Sequences
EXERCISE: Create Your Own List and Opt-In Form
Email Marketing Platforms
7 questions
+ Writing a Great Email
9 lectures 44:00

When writing an email, there are many things that you have to pay attention to in order to make it successful.  However, there is one thing that is the absolute most critical component, and this lecture explains what that is.

The Most Important Part of Any Email You Send

Writing an email subject line may seem like an easy task, but there are oftentimes very specific things that you need to do to make them effective.  This lecture will discuss what those things are and give you ideas you may have never thought of.

How to Create Email Subject Lines That Work

When writing emails, you need to put a lot of careful thought into the content to make sure that the messaging is clear and it resonates with your audience.  This lecture will explain some of the best practices to follow.

10 best practices of writing the email body

Many people don't realize this because they want to make their emails look "pretty", but images in an email can have a surprisingly large impact on their success.  This lecture discusses how images impact email performance.

How Images will impact your emails

Personalization in emails is a really good way to make a one to one connection with people.  But exactly why is that and how much of an impact will it have?  This lecture will explain that and how you can use it.

Preview 03:42

Writing emails as a business to other businesses requires a specific strategy to be successful.  This lecture will explain what that strategy is and how you can use it.

Business to Business (B2B) Email Best Practices

Writing emails to consumers can seem very difficult, but this lecture has a handful of tips that will allow you to write them with ease. 

Business to Consumer (B2C) Email Best Practices
TEMPLATE: Email Newsletters
EXERCISE: Go Write Your Own Email
+ Growing Your Email List
12 lectures 36:23

If you don't know what a content upgrade is, this lecture will help you understand them and why they are so powerful.  When it comes to email marketing, email upgrades are one of the best uses of your time to grow your list and be more successful.

Preview 03:09

Sometimes creating an opt-in for every single piece of content is too cumbersome, and that's when categorical opt-ins become a better solution.  This lecture discusses what categorical opt-ins are and how they work.

How categorical opt-ins can change your business

Having an email list is one thing, but having an email list that's highly engaged is completely different.  There are many ways to keep your email subscribers engaged and this lecture will review them.

Keeping email subscribers engaged by providing value

Social media can be an extremely powerful tool when growing your email list and this lecture explains how you can utilize these platforms to grow your business exponentially when used appropriately.

Leveraging social media to grow your list

Guest blogging isn't just about SEO or getting exposure to an audience, there's actually a lot of ways that guest blogging will grow your email list and this lecture discusses what they are.

Why guest blogging/podcasting can make a huge impact

Webinars are an effective email marketing tactic when used correctly and this lecture explains what you can do to make them go to work for you.

The Power of Webinars

Paid advertising can be a blessing when you have a business and are trying to grow your email list.  This lecture will discuss strategies you can use to make paid advertising work for you.

Using paid advertising to make a big impact

WIIFM is an acronym that is very popular in the sales world and can also easily be applied to email marketing.  It stands for what's in it for me and this lecture discusses how to utilize it to create effective campaigns.

How WIIFM applies to your email opt-ins

Calls to action are really important to grow your list, but it's even more important to have a call to action that's successful in it's mission to get people to sign up for your list.  This lecture will explain how to create calls to action that work well.

Calls to Action that will catch your visitors attention

Form fields are really important because they have a huge impact on your conversion rates with your sign up forms.  This lecture explains why that is and gives you best practices to follow.

Why limiting form fields will increase list growth

Social proof is a tool that isn't always used by people in email marketing and list growth, but it can be surprisingly effective if portrayed in the right way.  This lecture explains how you can utilize it to it's fullest advantage.

Social proof is a beautiful thing

If your email list is full of mediocre content, it's unlikely that you'll retain and grow your email list in the way that you want.  This lecture explains how and why great content leads to a great email list.

How great content makes a great email list
Growing Your Email List Review
12 questions