Email Marketing 2018: Build and Launch Effective Campaigns
- 3 hours on-demand video
- 6 articles
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Write effective email campaigns
- Create and launch email campaigns as needed
- Choose the correct email marketing platform for their business
- Utilize email autoresponders to automate their business
- Though not required, having familiarity with email marketing platforms would be a plus.
Email marketing is by far the most effective internet marketing method that you can use in an online business. It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website, email marketing will give you the greatest return on investment in all online business models.
However, the only way you'll see success with email marketing is if you build effective campaigns, and that's what this course is all about.
Who should take this course?
This course is for internet marketers, bloggers, or small business owners who want to use email marketing to grow their business. It doesn't matter if you've done email marketing in the past, or if you've never used a email marketing platform before, this course will help you understand everything you need to know.
This course covers:
- Launching your first email campaign
- Getting started with email marketing
- The basics of an email marketing platform
- Writing effective emails that inspire action
- Growing your email list to increase revenue potential
What went into producing this course?
In total, this course is about two and a half hours of total content. This course took a tremendous amount of work and has a very high production value. There was a team of three people who worked a total of 100+ hours on this course.
What is this course about?
The core focus is to help you create effective campaigns that will generate more revenue for your business. A secondary focus of this course is to help you quickly and easily create and launch an email campaign so that you can get started fast.
What kind of materials are included in this course?
This course has three main types of learning materials:
First. are videos that explain general concepts and use animations and call-outs to illustrate key concepts.
Second, are screen recording videos that show you me completing a task in real-time so that you can follow along.
Third, is at the end of every section where you'll have a quiz or exercise to complete to make sure you understand the content that you've reviewed.
Why take this course?
Whether you're an employee at a company, a blogger, or a small business owner, your goal is the same. You want to increase the revenue that the business generates and email marketing, when used effectively, will help you do just that. This course will explains how to do that and will make you a better email marketer.
- This email marketing course is ideal for those who have never even tried email marketing, and for those who have tried it but have not had much success. This course is not a good fit for seasoned email marketers who already have very effective email marketing campaigns.
Sometimes people don't fully understand just how powerful email marketing is. This lecture aims to clarify why it's the most important internet marketing tactic you can use for your online business.
Understanding what an email list and what an email opt-in lead magnet are is going to be an essential component of you being successful with email marketing. This lecture will explain these basic components which will help you if you're starting with no knowledge at all.
One of the greatest things about email marketing is that it allows you to send a message and see exactly how many people opened the email, how many people clicked on a link, and how many people purchased on your website from an email. But that's not all. Email marketing is proven to improve your business and this lecture explains how.
Email broadcasts are great for one-off communication messages with your audience and this lecture explains how they work.
Email broadcasts can be used in multiple ways and this lecture will help you understand 10 of my favorite ways to use them in your business. It's not likely that all of these use cases will work for your business, but it is certain that this lecture will give you ideas you probably haven't even thought of.
Watching your metrics and paying attention to reporting is a very important part of having success with your email marketing campaigns. This lecture will explain how you can utilize metrics in your reporting to improve your campaigns time and time again.
In order to have website visitors sign up for your email list, you'll need to have an opt-in form on your website. All of the email platforms that I recommend have this, and this lecture illustrates how to quickly put it on to your website.
Personalization in emails is a really good way to make a one to one connection with people. But exactly why is that and how much of an impact will it have? This lecture will explain that and how you can use it.
If you don't know what a content upgrade is, this lecture will help you understand them and why they are so powerful. When it comes to email marketing, email upgrades are one of the best uses of your time to grow your list and be more successful.
Calls to action are really important to grow your list, but it's even more important to have a call to action that's successful in it's mission to get people to sign up for your list. This lecture will explain how to create calls to action that work well.