Email Marketing: Build and Launch Effective Campaigns

There are hundreds of email marketing platforms out there and this lecture explains what you need to consider when selecting yours. Choosing the right platform is key to being successful in your email campaigns, and this lecture will help.

Email broadcasts are great for one-off communication messages with your audience and this lecture explains how they work.

Email broadcasts can be used in multiple ways and this lecture will help you understand 10 of my favorite ways to use them in your business.  It's not likely that all of these use cases will work for your business, but it is certain that this lecture will give you ideas you probably haven't even thought of.

Email autoresponders are the key to automating your email marketing and getting the best bang for your buck.  This lecture is going to show you nine different ways to utilize auto responders to make your email marketing work for your business passively.

One of the most common questions when people begin email automation is trying to understand what days and times emails should be sent.  This lecture will showcase how I handle autoresponder messages and has actionable advice to help you decide.

Though individuals who are new to email marketing platforms don't often think about costs, once you begin to accumulate a list of subscribers your bill can really add up.  This lecture explains how you can minimize those ongoing costs.

Watching your metrics and paying attention to reporting is a very important part of having success with your email marketing campaigns.  This lecture will explain how you can utilize metrics in your reporting to improve your campaigns time and time again.

Double Opt-in is a hot topic in email marketing and this lecture will give you my take on the argument based off of my experiences.

Creating an email list can be a difficult task for those that don't understand how to do it.  This lecture will explain how to do so quickly and easily so that we can get moving on your email marketing campaigns right away.

In order to have website visitors sign up for your email list, you'll need to have an opt-in form on your website.  All of the email platforms that I recommend have this, and this lecture illustrates how to quickly put it on to your website.

When writing an email, there are many things that you have to pay attention to in order to make it successful.  However, there is one thing that is the absolute most critical component, and this lecture explains what that is.

Writing an email subject line may seem like an easy task, but there are oftentimes very specific things that you need to do to make them effective.  This lecture will discuss what those things are and give you ideas you may have never thought of.

When writing emails, you need to put a lot of careful thought into the content to make sure that the messaging is clear and it resonates with your audience.  This lecture will explain some of the best practices to follow.

Many people don't realize this because they want to make their emails look "pretty", but images in an email can have a surprisingly large impact on their success.  This lecture discusses how images impact email performance.

Personalization in emails is a really good way to make a one to one connection with people.  But exactly why is that and how much of an impact will it have?  This lecture will explain that and how you can use it.

Writing emails as a business to other businesses requires a specific strategy to be successful.  This lecture will explain what that strategy is and how you can use it.

Writing emails to consumers can seem very difficult, but this lecture has a handful of tips that will allow you to write them with ease. 

If you don't know what a content upgrade is, this lecture will help you understand them and why they are so powerful.  When it comes to email marketing, email upgrades are one of the best uses of your time to grow your list and be more successful.

Sometimes creating an opt-in for every single piece of content is too cumbersome, and that's when categorical opt-ins become a better solution.  This lecture discusses what categorical opt-ins are and how they work.

Having an email list is one thing, but having an email list that's highly engaged is completely different.  There are many ways to keep your email subscribers engaged and this lecture will review them.

Social media can be an extremely powerful tool when growing your email list and this lecture explains how you can utilize these platforms to grow your business exponentially when used appropriately.

Guest blogging isn't just about SEO or getting exposure to an audience, there's actually a lot of ways that guest blogging will grow your email list and this lecture discusses what they are.

Webinars are an effective email marketing tactic when used correctly and this lecture explains what you can do to make them go to work for you.

Paid advertising can be a blessing when you have a business and are trying to grow your email list.  This lecture will discuss strategies you can use to make paid advertising work for you.

WIIFM is an acronym that is very popular in the sales world and can also easily be applied to email marketing.  It stands for what's in it for me and this lecture discusses how to utilize it to create effective campaigns.

Calls to action are really important to grow your list, but it's even more important to have a call to action that's successful in it's mission to get people to sign up for your list.  This lecture will explain how to create calls to action that work well.

Form fields are really important because they have a huge impact on your conversion rates with your sign up forms.  This lecture explains why that is and gives you best practices to follow.

Social proof is a tool that isn't always used by people in email marketing and list growth, but it can be surprisingly effective if portrayed in the right way.  This lecture explains how you can utilize it to it's fullest advantage.

If your email list is full of mediocre content, it's unlikely that you'll retain and grow your email list in the way that you want.  This lecture explains how and why great content leads to a great email list.