Email Growth Engine: Convert Subscribers into Customers

Create ethical email systems for list growth, segmentation, nurture, conversion, retention, and performance measurement

Created byDr. Law Payne

Last updated 11/2026

English

What you'll learn

Build an ethical email marketing system connected to customer and business outcomes.
Design permission-based list growth and useful audience segmentation.
Create welcome, nurture, conversion, retention, and reactivation sequences.
Evaluate deliverability, testing, analytics, and optimization decisions.

Course content

2 sections • 11 lectures • 1h 49m total length

The Email Growth Operating System9:54
This lecture explains the strategy, evidence, execution choices, quality controls, and business measurements behind the email growth operating system. Students apply the framework to a continuing case and complete a practical assignment.
List Growth Permission and Audience Segmentation9:47
This lecture explains the strategy, evidence, execution choices, quality controls, and business measurements behind list growth permission and audience segmentation. Students apply the framework to a continuing case and complete a practical assignment.
Welcome Nurture and Conversion Sequences10:04
This lecture explains the strategy, evidence, execution choices, quality controls, and business measurements behind welcome nurture and conversion sequences. Students apply the framework to a continuing case and complete a practical assignment.
Retention Reactivation and Customer Expansion9:49
This lecture explains the strategy, evidence, execution choices, quality controls, and business measurements behind retention reactivation and customer expansion. Students apply the framework to a continuing case and complete a practical assignment.
Deliverability Testing Analytics and Optimization9:52
This lecture explains the strategy, evidence, execution choices, quality controls, and business measurements behind deliverability testing analytics and optimization. Students apply the framework to a continuing case and complete a practical assignment.

Workshop 1: The Conversion System and Customer Decision Journey10:04
Work through the practical lesson: The Conversion System and Customer Decision Journey. This applied study preserves the original The Conversion Multiplier - Turn More Traffic into Revenue case context, then transfers its decision method to Email Growth Engine: Convert Subscribers into Customers.

Complete Strategy Decision Brief and Data Quality and Analysis Preparation. Make a specific business decision visible before selecting activities or tools. Prepare a business dataset with a reproducible record of definitions, cleaning choices, and limitations.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 2: Research Friction Motivation and Drop-Off9:57
Work through the practical lesson: Research Friction Motivation and Drop-Off. This applied study preserves the original The Conversion Multiplier - Turn More Traffic into Revenue case context, then transfers its decision method to Email Growth Engine: Convert Subscribers into Customers.

Complete Research Question and Evidence Plan and Customer Interview Guide. Choose research methods that can answer a specific decision question within realistic constraints. Gather evidence of real behavior and unmet needs without leading people toward your preferred solution.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 3: Improve Offers Pages Forms and Calls to Action9:50
Work through the practical lesson: Improve Offers Pages Forms and Calls to Action. This applied study preserves the original The Conversion Multiplier - Turn More Traffic into Revenue case context, then transfers its decision method to Email Growth Engine: Convert Subscribers into Customers.

Complete Buyer Journey and Funnel Map and Offer Design Canvas. Map customer decisions and the evidence needed to progress through a buying journey. Build an offer that combines a valuable outcome, a credible delivery mechanism, and clear boundaries.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 4: Run Experiments That Produce Reliable Learning9:47
Work through the practical lesson: Run Experiments That Produce Reliable Learning. This applied study preserves the original The Conversion Multiplier - Turn More Traffic into Revenue case context, then transfers its decision method to Email Growth Engine: Convert Subscribers into Customers.

Complete Copywriting Brief and Revision Sheet and Experiment Design Card. Write copy from buyer evidence and revise it for clarity, credibility, and a useful next action. Design a controlled test that can distinguish a useful mechanism from noise or wishful thinking.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 5: Connect Conversion Gains to Profit and Retention10:02
Work through the practical lesson: Connect Conversion Gains to Profit and Retention. This applied study preserves the original The Conversion Multiplier - Turn More Traffic into Revenue case context, then transfers its decision method to Email Growth Engine: Convert Subscribers into Customers.

Complete Measurement and Learning Plan and Acquisition Economics Worksheet. Select a small set of defined measures and use them to make decisions rather than report activity. Calculate customer acquisition economics using consistent definitions and explicit assumptions.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 6: Edit Test and Improve Conversion Copy9:59
Work through the practical lesson: Edit Test and Improve Conversion Copy. This applied study preserves the original High-Converting Copywriting - Write Words That Sell case context, then transfers its decision method to Email Growth Engine: Convert Subscribers into Customers.

Complete Measurement and Learning Plan and Ethical Influence Design Review. Select a small set of defined measures and use them to make decisions rather than report activity. Assess how a message or experience influences choice while preserving clarity and customer autonomy.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.

Requirements

No coding experience is required.

Description

This course contains the use of artificial intelligence.

Email Growth Engine: Convert Subscribers into Customers gives professionals a structured, evidence-based system for building ethical email marketing that supports measurable customer and business outcomes. The course moves beyond disconnected campaigns and shows how permission, list growth, segmentation, welcome journeys, nurture, conversion, retention, reactivation, deliverability, testing, and analytics work together as one operating system.

You will learn how to attract appropriate subscribers, organize useful segments, design welcome and nurture sequences, create conversion campaigns, strengthen customer retention, reactivate disengaged audiences, protect deliverability, and evaluate results. Each lecture combines a practical framework, a continuing business case, common failure modes, quality controls, and an assignment you can apply immediately to a real business, client, campaign, or professional objective.

The course is designed for marketers, entrepreneurs, ecommerce teams, consultants, creators, and agency professionals who want a disciplined system rather than random email tactics. By the end, you will be able to organize evidence, clarify strategy, translate decisions into accountable workflows, evaluate performance, and create a practical ninety-day roadmap for responsible improvement.

Dr. Law Payne combines doctoral-level leadership education with extensive business experience. He holds a Doctor of Business Administration specializing in Organizational Leadership and Development, a master’s degree in Educational Psychology, a master’s degree in Business, and a bachelor’s degree in Business Administration and Marketing. His background includes nine-figure entrepreneurship, published work reaching more than one million copies, more than one billion dollars in managed sales, and over fifteen years of teaching, coaching, and mentoring.

Who this course is for:

Marketers, entrepreneurs, ecommerce teams, consultants, creators, and agency professionals.

Email Growth Engine: Convert Subscribers into Customers

What you'll learn

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Course content

Build the Complete Email Marketing System5 lectures • 49min

Applied Workshop Lab: Evidence, Experiments and Execution6 lectures • 1hr

Requirements

Description

Who this course is for: