Email Etiquette: How to Write Professionally in Business
4.0 (46 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,382 students enrolled

Email Etiquette: How to Write Professionally in Business

Learn the business basics. The etiquettes of communication increase online sales, marketing flow & customer management.
4.0 (46 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,382 students enrolled
Created by Zach Miller
Last updated 9/2019
English [Auto]
Current price: $11.99 Original price: $19.99 Discount: 40% off
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This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • You'll save time and reduce communication frustration, if you know the proper Email Marketing tactics.
  • You'll consider visual components of an email marketing, in order to enhance comprehension.
  • You'll know how to manage situations where an email reaches the wrong people (an important asset of Email Marketing that definitely everyone should know ).
  • You'll know the circumstances when sending an email is necessary and/or appropriate in this Email Marketing Course.
  • You'll learn to create an email subject line which accurately describes the message's content in this Email Marketing Course.
  • You'll be able to use appropriate tone and level of formality in emails at the end of this Email Marketing Course.
  • You should know how to use a computer at a beginner level.

According to Business Insider, "the average U.S. employee spends about a quarter of his or her time at work combing through the hundreds of emails each employee sends and receives each day ".  

But despite the sheer volume of emails we send and receive, many business professionals do not use email appropriately.  Inappropriate email etiquette can negatively impact on perceptions of professionalism, on efficiency and can increase a company's risk of liability.

This course helps you minimise that risk by coaching you in exceptional email etiquette.  Naturally, that includes a focus on professionalism in the workplace, behaviour, email structure, formatting, spelling, the importance of spelling and grammar, the all-important subject line and much more.

Join me for video lectures, download handy resources, get personalised feedback via the Q&A board, share your experiences and contribute to a growing knowledge base created by professionals just like you from all over the world.

Ready to put your best foot forward? Great! I'm looking forward to seeing you in the course.


About the Topic


I hate to admit it, but I remember when communicating via email first became a reality. It was back in the dark ages of DO'S computers. Remember those? Well, email has come a long way since then. What hasn’t changed though is the abuse and misuse of email.

108.7 billion emails are sent every day. As a result, customers are paying less and less attention to irrelevant email content. 

Just like a first impression with a customer can make or break a sale, the first visual impression of the length of an email can be a turn off for a potential customer. Eliminate useless words when possible.

Avoiding email mistakes is even more important for people who are client-facing, such as sales and marketing professionals, because not only is your reputation at stake so is your company’s. Case in point – a doctor’s office sent an email to all of their patients with the email addresses in the “To:” field. This meant her patients could see who all her patients were and had access to their email addresses. Not only is this an etiquette mistake, it was also a HIPAA violation. Oops!

To top it off, a disgruntled patient hit “Reply All” and shared his scorn for the doctor with every one of her patients. What do you think that did for the doctor’s reputation? And, I wonder if the employee who made that mistake is still employed.

Here are a few email tips to help you stay out of hot water and convey professionalism.

Have a clear subject line. Your subject line should allow the reader to understand exactly what the email is about without having to open it. Never leave the subject line blank. That’s like having a book cover with no title. Also, if you forward a forwarded email and you are talking about something different from the original subject, change the subject line to reflect that.

Use greeting and closings. Don’t let the convenience and casualness of email make you forget your manners. Always start an email with a greeting – “Dear”, “Hello”, “Hi” – and a closing – “Sincerely”, “Best regards”, “Warmly”, etc.

Keep your emails brief and to the point. People get hundreds of emails every day. If you want your email to get read keep it succinct. If you have something very short to communicate put it in the subject line and add “EOM” for “End of Message” at the end. Here’s an example: “See you at Noon at Chandlers. EOM.”

When in doubt, use BCC. Don’t make the same mistake the doctor’s office did. If you are sending an email to many people put the email addresses in the “BCC” field. Not only does it look more professional, people can’t see or email others on the list.

Make it clear what action you’re requesting. Often the request is lost in the body of the email, therefore, state in the first sentence what you want someone to do or the reason for sending the email. Try to put your information in bullet points so that it’s easier to read.

Include a signature line with your name, company and contact information. People need to know who you are and how to reach you. Also, skip the personal quotes after your signature, especially if they are religious, political or trite.

Respond within 24 hours. Even if you don’t have an answer for someone, send an email explaining you will get back to that person with an answer by X date.

Use your out of office auto responder when away for more than a day. Avoid having people wonder why you haven’t returned their emails. Include when you are returning and an alternate contact in the out of office message, especially if clients are dependent on you for information.

Slow down. Often we are in such a rush to communicate and send off an email that we make mistakes. Slow down and treat email like a business letter. Take time to proof the email to avoid typos and grammatical errors.

Who this course is for:
  • This course is for all business professionals who want to be more confident and effective when they write to their clients and coworkers.
Course content
Expand all 14 lectures 54:23
+ Introduction
13 lectures 53:39
The Types of Formalities
To CC, BCC or Not to CC
Email Etiquette Tips I
Email Etiquette Tips II
Email Spacing and Flesche Scoring
When to and Not to Transfer
Train Your Staff
+ Bonus Section
1 lecture 00:44

Hi, my name is Zach Miller...

Before we dive on in, I want to introduce myself and let you know what this course is (and is not).

This course is NOT about getting more traffic to your website—yet the secrets I’m about to share with you will help you get exponentially MORE traffic than ever before.

This course is NOT about increasing conversions—yet these secrets will increase your conversions MORE than any headline tweak or split-test you could ever hope to make.

If you are currently struggling with getting traffic or converting that traffic once it arrives, you may think you’ve got a traffic or conversion problem. In my experience, after working with thousands of businesses over the last decade, I have found that is rarely the case. Low traffic and weak conversion numbers are but symptoms of a much greater problem; a problem that is a little harder to see (that’s the bad news), but is a lot easier to fix (that’s the good news).

Get a copy of my video course, Sales Funnel Secrets and get the same training my Inner Circle students paid $25,000 to learn:


Once this course is available to millions of people, I know it is going to be much harder for me to accommodate everyone who wants more personalized help. So I created something special just for the readers who are here now. I have opened up space in our Inner Circle program so that I can personally look at your funnels, spend an hour with you on the phone, and then have my team work with you for a full year to implement the changes you need to make. Doesn’t that sound amazing?

If you would be interested in being part of my Inner Circle, then I want to invite you to apply with me personally. You can apply here:

After you apply, someone on my team will give you a call and explain the Inner Circle program to see if it is a good fit. If it is, then we’ll actually be talking together in less than a week from right now.

And with that... I will end this message.

I want to thank you so much for joining me here, and I wish you all the success you can dream of...

Sales Funnel Secrets