Email Deliverability Month: Best practices in 30 days

In today's video, we talk about setting up an SPF record for your domain.

SPF, which stands for Sender Policy Framework, is a crucial email authentication method that helps verify incoming emails. By implementing SPF, you add an additional security layer to your email campaigns, enhance your domain's credibility and boost deliverability over time.

Below is the list of SPF values for some widely-used ESPs:

Microsoft 365: v=spf1 include:spf.protection.outlook.com -all
Google Workspace: v=spf1 include:_spf.google.com ~all
SendGrid: v=spf1 a include:sendgrid.net -all
MailChimp: v=spf1 include:servers.mcsv.net ~all
Zoho Mail: v=spf1 mx include:zoho.com ~all
Amazon SES: v=spf1 include:amazonses.com ~all
Mailgun: v=spf1 include:mailgun.org ~all
Yahoo Mail: v=spf1 include:spf.protection.mail.yahoo.com -all
GoDaddy: v=spf1 include:secureserver.net –all

This list will guide you on how to set up SPF for your domain with your chosen Email Service Provider.

Explore the intricacies of spam filters in this episode! We'll unravel the workings of spam filters, examining sender IPs, email content and beyond. Arm yourself with tactics to pass spam checks, guaranteeing your emails land in the Inbox every time.

Email content is not just the copy. It's about formatting, attachments, personalization, links and more. Each element can impact your deliverability. Discover how to optimize and personalize your email content, improve readability and share attachments without compromising deliverability.

Welcome to another segment of Snov.io's Email Deliverability Month. In this video, we're diving into email blacklists, also referred to as DNS-based Blackhole Lists or Real-time Blackhole Lists. They list IP addresses or domains flagged for spamming. Even legitimate senders can find themselves on these lists, preventing their well-crafted emails from reaching the Inboxes.

Ever wonder how you might land on a blacklist? Watch the video to learn strategies for avoiding being blacklisted.

You know that the only email that gets read is the one that gets delivered. So it's important where it lands in the recipient's mailbox.

Making it past the bounce is just halfway. Once your email arrives at its destination, it could end up in Spam, Promotions, or the Inbox. Naturally, every sender's goal is to secure a spot in the Inbox.

Today, we're focusing on email placement and strategies to increase your odds of hitting the primary Inbox tab.

After analyzing hundreds of thousands of cold email campaigns, we've uncovered a crucial insight related to deliverability and daily sending limits: keeping your sends under 100 emails per account each day can greatly boost your deliverability.

Interested? Make sure to watch this video carefully.

Sender reputation is a metric that reflects the performance of your emails. It helps internet service providers quickly assess your likelihood of being a spammer or violating rules.

A poor reputation can harm your deliverability and inbox placement. Wondering how to enhance it?

Ever wondered which metric best reflects the success of your cold email campaign and enhances your deliverability? It's the response rate.

This video offers some good tips on boosting your response rate. Discover ways to improve email deliverability through more insights from our challenge.

What are the chances of your emails ending up in spam? Quite high, unfortunately. This guide covers all you need to understand about the impact of spam reports on your deliverability and strategies to prevent being marked as spam.

Growing email deliverability takes not only theoretical knowledge but also the usage of specific tools, including email warm-up services, domain health checkers, and email placement testing tools. We've selected top-notch options for you. Incorporate these into your outreach toolkit to enhance your deliverability confidence.