Klaviyo Ecommerce Email Marketing Masterclass

In this video, Daniel answers the most common questions about ecommerce email marketing:

1. When should I get started?

2. What tools do I need?

3. How much does it cost?

4. Who should do it?

5. When will I start seeing results?

6. What results can I expect to see?

Once you are clear about the potential of ecommerce email marketing, it's time to take your first steps.

Daniel shows you how to set up a Klaviyo live account and migrate your email list from one of the most common email providers, Mailchimp.

He also shows you how to integrate the software with Shopify and other ecommerce platforms. 

Check the resources section for documentation directly from Klaviyo if you need further guidance about integrations and migration.

In this video, you will learn the main stages of the customer journey and what email flows you should set up for each of them.

This will help you understand the "big picture" of your email marketing.

Daniel goes into Klaviyo and shows you how to set up a simple abandoned cart flow for an ecommerce store.

You will learn about the overarching structure of the flow, triggers, filters, time delays, and how to add a product dynamic block into your emails.

You will also see the creatives of a real client of Daniel's agency, Budai Media.

In this video, you will learn how to set up a simple browse abandonment flow in Klaviyo for an ecommerce store.

Daniel explains the structure, triggers, filters, time delays, and how to add a dynamic block into your browse abandonment email.

Daniel also shows you real creatives used by his agency, Budai Media.

In this video, Mohit, the Head of Klaviyo Experts of Budai Media (Daniel Budai's agency), will explain why a signup form is crucial for your email marketing and how this accelerates the growth of your subscriber base.

Mohit presents the most common popup tools used in ecommerce and provides guidance on what tools to use. Go to resources to see how Budai Media made a huge difference for one of its clients by implementing a different popup tool and strategy.

He will also show you how to set up popup triggers with Google Analytics and avoid spamming your site visitors.

Mohit continues explaining the signup process and how to direct your subscribers to the next step of their customer journey: the welcome flow.

You will learn the "Rule of 100", and the triggers and filters of a simple welcome email flow.

You will also see some creatives of a few clients from Daniel's agency, Budai Media.

Kushan, an Account Manager at Daniel's agency, Budai Media, will show you how to set up a simple email flow for new customers.

You will learn about triggers, filters, time delays, and flow structure.

You will also see real-life creative examples from one of Budai Media's clients.

In this video, you will learn how to set up a simple repeat customer flow in Klaviyo for an ecommerce store.

Kushan explains structure, triggers, filters, time delays, and creatives used by Daniel's agency, Budai Media.

In this video, you will learn how to set up a simple VIP flow in Klaviyo for an ecommerce store.

Kushan explains structure, triggers, filters, time delays, and the creatives used by Daniel's agency, Budai Media.

In this video, you will learn how to set up a replenishment flow in Klaviyo for an ecommerce store and when it should be used.

Mohit explains structure, triggers, filters, time delays, and some creatives used by Daniel's agency, Budai Media.

In this video, you will learn how to set up a simple win-back flow in Klaviyo for an ecommerce store.

Kushan explains structure, triggers, filters, time delays and some creatives used by Daniel's agency, Budai Media.

Ben, "Daniel's right hand", will explain how to build an ecommerce email marketing campaign calendar.

You will learn the difference between an effective email campaign strategy and simply spamming your subscribers.

Ben also explains what principles you should follow when creating your campaign plan.

Go to the resources section to download the campaign calendar example Ben shares in his video.

Ben shows you different sales email campaigns used by the clients of Daniel's email marketing agency, Budai Media.

He explains why we used certain copywriting and design elements and what offers you can add to your strategy.

By the time you finish this video, you will understand how these emails can be incorporated into your email marketing campaign plan.

In this video, Joe, an Email Account Manager at Budai Media, explains how to use trust and content email marketing campaigns within your campaign strategy.

You will learn about segmentation and when to use them with real-life examples of trust and content emails.

Daniel shows you a real-life example of a successful holiday campaign series that generated more than $72,000 for one of his clients during Black Friday-Cyber Monday.

You will learn how to build up a sequence of holiday email campaigns, the purpose of each campaign, and what offers to use in them.

Go to resources to download the list of possible sales event dates you can use, SLYK's case study, and their holiday email marketing plan.

Daniel teaches you how to use the 'Analytics' section of Klaviyo as well as how to create regular simple and to-the-point reports.

You will also learn about the difference between significant metrics and vanity metrics.

If you want to learn more about reporting in Klaviyo, go to resources and open the link attached.

Daniel explains why it's crucial to monitor your inbox rate regularly in order to avoid the spam folder.

You will also learn how to benchmark the most important email marketing KPIs and how they affect your inbox rate.

Go to resources to read further on this topic on Klaviyo's blog.

In this video, Ben explains why segmentation is important for successful ecommerce email marketing.

He shows you the most useful segments for your email campaigns and you will also 'unlearn' a few things that Budai Media hasn't found effective after working with 130+ ecommerce stores.

In this video, Daniel explains why split testing is relevant in ecommerce email marketing and what its main principles are.

You will also learn what the differences are between testing types and when to use them.

Daniel shows how to set up a split test for both an email flow and campaign in Klaviyo.

You will also get multiple ideas on what to test, how to prioritize them, and where to begin.

Go to resources to download a list of the most effective AB tests for emails.

In this first bonus video, Eric who is one of the founders of Reconvert, explains to you how you can collect birthday data during the purchase process and use it to send highly-targeted emails from Klaviyo.

In this second bonus video, Eric who is one of the founders of Reconvert, explains to you how you can monetize your collected birthday information and set up a birthday flow in Klaviyo.