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Introduction to the World of Email & Deliverability
2,317 students
Introduction to the World of Email & Deliverability
Let's save the world one email at a time™
Created byYanna-Torry Aspraki
Last updated 3/2022
English
What you'll learn
- How to ensure emails land in the inbox or promotion tabs
- The difference between delivery and deliverability
- Understanding domain sender reputation, its importance, and how it affects deliverability
- Understand how spam filters work and what they are looking for
- What affects the deliverability of your email
- How do laws affect you even if you don't live or do business in the specific countries there they are in place
Explore related topics
Course content
7 sections • 16 lectures • 1h 56m total length
Requirements
- No email marketing, deliverability or IT experience needed. You will learn everything you need to know.
Description
This is not the Regular email course where I will give you a list of spam words you can't use or else your emails will all magically land in spam. If you spend the time to Google how different social media algorithms work to ensure you are maximizing its value for your business, wait till you hear what I have to say about email!
We will answer the following questions and so much more:
What is the difference between delivery and deliverability?
Do spammy words in the subject line affect inbox placement?
Does technology limit what I can do in my emails?
Does my template affect spam filters?
How are opens, clicks, or spam complaints calculated?
How do spam complaints affect me?
Do my legitimate emails land in spam?
Who controls me sender reputation?
What do spam filters look for?
Why do I have a domain and IP reputation?
What factors affect my sender reputation?
Where can I monitor my domain reputation?
What is seedlisting?
Does list hygiene affect inbox placement?
What does CASL, CAN-SPAM & GDPR want from me?
-YT
#emailGeek #teamSlytherin #poutineExpert
About your teacher:
Yanna-Torry is an email & deliverability specialist who trains companies of all sizes to build sales and attract new business by developing, and implementing innovative email marketing campaigns. As an unconventional critical thinker and strategic planner, she is consistently monitoring and analyzing performance data, identifying needed changes and improvements that increase email deliverability and maximize outreach.
Sitting on the executive team at the intersection of product, and growth, Yanna-Torry helps drive the company forward in a market in desperate need of accessible and reliable deliverability tools, while representing EmailConsul in places email & deliverability have never been before.
Who this course is for:
- For marketers and anyone making decisions affecting the email program & strategy