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Complete Email Marketing Materclass (for Ecommerce Sellers)
Rating: 4.2 out of 5(1,774 ratings)
41,808 students

Complete Email Marketing Materclass (for Ecommerce Sellers)

Master email marketing, SMS, automation, segmentation, and customer journeys to grow ecommerce sales. with Omnisend
Created byBryan Guerra
Last updated 6/2026
English

What you'll learn

  • Understand the fundamentals of ecommerce email marketing
  • Build automated customer journeys that generate sales 24/7
  • Create high-converting welcome email sequences
  • Recover abandoned carts using email and SMS automation
  • Increase repeat purchases with post-purchase flows
  • Segment customers for personalized marketing campaigns
  • Build signup forms and grow an email subscriber list
  • Create professional email campaigns inside Omnisend
  • Use SMS marketing effectively alongside email automation
  • Improve customer retention and lifetime value
  • Understand analytics and optimize campaign performance
  • Design workflows that reduce manual marketing tasks
  • Integrate Omnisend with ecommerce platforms
  • Build scalable marketing systems that grow with your business
  • Use automation to save time while increasing revenue

Course content

13 sections76 lectures2h 33m total length
  • Introduction to Modern eCommerce Marketing2:40
  • Why Email & SMS Marketing Have the Highest ROI3:18
  • Why Social Media Traffic Alone Isn’t Enough1:57
  • Traffic vs Owned Audiences1:33
  • How Top Brands Generate Automated Revenue2:18
  • The System We’ll Build in This Course1:41

Requirements

  • No prior email marketing experience required
  • A computer with internet access

Description

Master Email Marketing & SMS Automation to Build a More Profitable Ecommerce Business


Email marketing remains one of the highest ROI marketing channels available, yet most businesses barely scratch the surface of what's possible.


In this course, you'll learn how to build a complete ecommerce email marketing system that generates more sales, recovers abandoned carts, increases customer lifetime value, and automates communication with your customers using Omnisend.

This isn't just a software tutorial.


You'll first understand the strategy behind successful email marketing before learning exactly how to implement it using Omnisend's powerful automation platform.


From welcome sequences and abandoned cart flows to segmentation, SMS marketing, signup forms, campaigns, and advanced automations, you'll build a complete lifecycle marketing system that works around the clock.


You'll also learn how to personalize customer experiences, create automated journeys, improve deliverability, analyze campaign performance, and optimize every stage of the customer funnel.


Whether you're running Shopify, WooCommerce, BigCommerce, Wix, or another ecommerce platform, the principles taught in this course can help you create consistent revenue while reducing manual marketing work.


By the end of this course, you'll know how to transform email and SMS marketing from an occasional task into a fully automated sales engine that continues generating revenue long after campaigns are created.

Who this course is for:

  • Ecommerce store owners looking to increase sales
  • Shopify, WooCommerce, BigCommerce, Wix, and online store operators
  • Beginners who want to learn email marketing from scratch
  • Business owners wanting to automate customer communication
  • Marketers interested in lifecycle marketing and customer retention
  • Entrepreneurs who want to generate more repeat purchases
  • Anyone looking to recover abandoned carts and boost conversions
  • Existing Omnisend users who want to unlock advanced features
  • Businesses wanting to combine email and SMS marketing into one automated system