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Email & Affiliate Marketing For Ecommerce Stores: 2023
Rating: 4.7 out of 5(10 ratings)
1,450 students

Email & Affiliate Marketing For Ecommerce Stores: 2023

Learn to generate leads for your business using Email and Affiliate marketing, the most powerful set-and-forget tools
Created byBradley Bacon
Last updated 6/2023
English
English [Auto],

What you'll learn

  • Learn how Email Marketing can be used as a lead generation tool for your business
  • Learn how Affiliate programs can be used for you as a business, or as an affiliate yourself.
  • Learn how to collect email addresses
  • Learn how to make email blasts to a wide audience of emails you have collected previously
  • Learn what Affiliate Marketplaces are and how they work.

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Course content

2 sections • 10 lectures • 1h 1m total length

  • Systems3:54

    Choose Klaviyo for Shopify-connected email marketing as you scale your ecommerce store. Start with Shopify Email for under 1000 emails, then graduate to Klaviyo for automation.

  • Collecting Email Addresses13:32

    Learn to collect and manage ecommerce email addresses with opt-in consent, avoiding purchased lists, using checkout prompts, pop-ups, and footers, via Klaviyo segmentation.

  • Interlude0:55

    Prioritize the profit line over revenue to grow your Shopify store for long-term success and real profit.

  • Blasts6:58

    Learn to craft effective email blasts with Klaviyo campaigns, optimize subject lines, templates, and catalog links for ecommerce, and track results in Google Analytics to boost open and click-through rates.

  • Flows6:30

    Learn to build automated flows that trigger emails based on customer actions, from welcome series to abandoned carts, using delays and conditional splits to boost engagement and retention.

Requirements

  • You only need a general understanding of online shopping, and a general idea of how you want to get started
  • No prior technical skills are necessary
  • A desire to build an Ecommerce business for yourself

Description

Email marketing is an extremely powerful tool for many ecommerce businesses. While you may be getting an email from a business, you may not understand how the email got to you, and why they selected you for a certain message. Here, I'll explain how businesses monetize email.

Affiliate marketing can be an entire career for some. If you don't know what Affiliate Marketing means, this is a good opportunity for you to learn. I cover Affiliate marketing from the business side, but it can also be applied to you if you choose to be an affiliate yourself.

The Class

The internet opened a lot of doors, but mostly it opened the door for people to work for themselves. No bosses, no schedules.

This class is an individual section of my much larger masterclass: Beginner's Shopify: Fundamentals of eCommerce Masterclass. After completion of this class, I recommend taking some other sections a-la-carte, or taking the entire masterclass (see my instructor profile for more details).

This is a crash course on Email Marketing and Affiliate Marketing. This class will teach you the following:

  • What is affiliate marketing?

  • What is Email marketing

  • How and I create set-and-forget income streams for my store?

  • How do I collect email addresses?

  • How do I find affiliates?

Learn how solo entrepreneurs, dropshippers, and product owners turn ideas into lucrative careers (and how you can too). After you take this class, you will have a general understanding of how ecommerce works and what direction to go next. This course was designed with the aspiring ecommerce entrepreneur in mind. If you're new to the digital world and you're looking to understand the industry at a high level, this is the course for you.

Who this course is for:

  • If you own a Shopify store and want to learn what SEO is and how it works, this is the course for you.
  • New To Ecommerce: If you have not started an ecommerce website before, this course is for you
  • Dropshippers: If you are looking to dropship your products and don't know where to start, this course is for you too

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