Ultimate Sales & Negotations Certificate Course 2025

Elvira shares how the on-premises solution, like Clickfunnels, serves both individuals and companies with everything they need, answering questions and delivering excellent, usable advice for 50 clients.

Identify the seven startup roles essential for new ventures and how a small, budget-tight team shares multiple responsibilities to drive success, with a clear seven-step framework.

Lead as the CEO by inspiring passion, shaping corporate culture, and aligning actions with words while managing financial resources, supervising operations, and driving change.

Explore the chief financial officer's role in startups, delivering budgets, forecasts, and profit and loss analysis, and financial reporting while shaping tax strategies and meeting required finance credentials.

Drive sales strategy and lead the sales team as the chief sales officer, building relationships with key customers and strategic partners while recruiting sales talent and monitoring channels and performance.

Explore the role of the chief marketing officer in shaping marketing strategy, brand identity, storytelling, and balance of online and offline initiatives to boost sales, awareness, and perception.

Role 5 outlines the chief creative officer’s duties—developing branding, visuals, and materials; designing apps, websites, and interactive media; and enforcing branding guidelines, with emphasis on internships and experience versus education.

Explore the chief technology officer role, overseeing information technology, systems, managing digital development and software projects, while leveraging deep software skills and data management with AI and machine learning.

Explore the role of the chief operating officer who oversees operations, finances, legal, recruitment, drives productivity, and guides expansion, tapping into international markets, and policy execution across the organization.

Identify the seven core roles and other roles in startups, and learn to hire, budget, and monitor productivity using time-tracking tools like Time Doctor and Hubstaff.

Meet the instructor, a Belgian entrepreneur who built Lightning Video Editors and now teaches work-life balance for overachievers. He champions the three pillars: health, wealth, relationships.

Discover why knowing yourself matters by using quick personality tests like the Big Five, Penn model, and Meyers break, then discuss results with a partner to guide your career direction.

Master vision mapping to visualize and manifest your dream event through a four-step process: mindset, goals, image visualization, and building a vision board updated yearly.

Explore eight methods to create a brand, product, or business name—from using your own name to acronyms, self-explanatory terms, dictionary words, and inventing names—with tips on domain and trademark readiness.

Develop premium branding by aligning colors, logos, and intro videos to evoke luxury, communicate value before you launch your event, then scale content to boost sales and partnerships.

Define impact and reveal how to create a bigger-scale influence by serving others. Learn to select focus groups and automate systems to scale charity or event work.

Identify your one key fan for B2B events and craft a no-brainer offer to land your first paid partnerships while maintaining a six to twelve month buffer.

Craft a no brainer offer by testing sponsorship packages and tickets for events, using MVPs, feedback, and a one key fan to drive fast sales and scalable partnerships.

Learn the sales blueprint that transforms street encounters into conversions by mastering capture, attraction, and rapport, then closing, with techniques like observational statements, assumption stacking, and authentic communication.

Explore the four stages of competence—unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence—and learn how practice turns skills into automatic performance, using a Brazilian jujitsu analogy.

Master lead generation and prospecting basics with clear scripts for social media, calls, and emails, and identify ready, shopping, curious, and not going to do it buyers to boost conversion.

Learn how to create a LinkedIn account by entering email and a six-character password, verifying your image, and completing profile details such as name and location.

Learn to design a high-converting LinkedIn profile by updating experience, adding a professional photo and clean background, linking media, and refining about, skills, and languages for a premium look.

Learn how to set up a LinkedIn premium trial and choose a business plan, including evaluating features, managing billing, and canceling before the trial ends to avoid charges.

Explore a B2B and B2C lead generation case study on LinkedIn outreach, including targeted searches for master students, personalized connection invites, and daily outreach of 10–15 people.

Learn to reach top CEOs for your podcast using a sales extension, LinkedIn insights, personalized notes, and email outreach to connect with CEOs and founders.

Learn to automate cold email outreach using milkshake, manage speaker and influencer contact lists, and schedule personalized campaigns with templates and seven-day follow-ups.

Explore nine mental and branding triggers to sell better and overcome objections, including authority, reciprocity, trust, anticipation, likability, events and rituals, community, scarcity, and social proof.

Discover three ways to manage fear in sales—ignore it, act despite it, or address imposter syndrome with coaching—while aligning with the right industry and knowing your why.

Master qualification to steer sales conversations toward a clear goal by asking general needs questions and targeted pain-point questions, with authentic listening and rapport.

Master efficient, goal oriented selling with honesty, keeping the summit in sight while politely cutting conversations back to the point. Follow ethical guidelines, avoid pressure, and preserve lifetime clients.

Discover practical steps to create lifetime clients through ethical, honest communication and prompt updates. Use personalized gifts and specific thank-you notes to reinforce relationships and guide clients to right solutions.

Learn HubSpot basics for organizing contacts, importing from Excel, and syncing with Gmail to streamline interactions, plus explore marketing, sales, automation, tickets, deals, and analytics.

Set up a free Salesforce Essentials trial and learn to organize leads, convert them to accounts and opportunities, track activities, and leverage apps via AppExchange for seamless CRM.

Learn social media marketing basics, including a step-by-step guide and platform psychology to write, sell, and market effectively, with curated insights from expert interviews.

Explore social media marketing as a rapid global trend and marketing opportunity. Learn to focus on one platform and build a practical strategy across the most popular platforms.

Define social media marketing as creating platform-specific content that drives engagement and sharing, leveraging each platform's psychology and content type—video or image—to generate traffic.

Navigate the fast-changing world of social media marketing, distinguishing content from context, and use hashtags, shares, and engagement to boost impressions and reach.

Explore evolving social media marketing trends, including declining organic reach, rising ad spend, pay-to-play dynamics, multi-channel strategies, and tool integrations shaping modern campaigns.

Trace Facebook's evolution from a dorm room project to a dominant platform with targeted ads, and learn to use the Facebook business suite tool to manage ads, pages, inboxes, and people.

Master Facebook advertising by setting precise targeting, choosing campaign goals, and leveraging lookalike audiences, auto ad placement, and Instagram integration, while using Facebook live to boost engagement.

Learn to create a Facebook group from scratch, set privacy (private or public, hidden or visible), and link it to a page to manage events and member requests.

Create a Facebook page and linked or standalone group for your startup funding event, choose a category, upload profile and cover photos, and manage members with privacy and admin tools.

Trace Instagram's rise from a photo-first platform to a powerful engagement engine. Apply zero-to-10k follower strategies using posts, stories, hashtags, and bio optimization.

Discover how brands leverage Instagram for influencer marketing, driven by its visual platform and 65 percent participation, and use stories, behind-the-scenes content, and product tags with links to boost engagement.

Trace YouTube's rise to two billion users and its influence on careers. Learn to succeed by teaching or entertaining with simple gear and effective post-production.

discover how to run YouTube video ads, choose among six ad types, and use ABC split testing to optimize performance and cut fast on elements that don't work.

LinkedIn, founded in 2002, became a professional network with early profitability from premium subscriptions and a paid job board, expanding via key acquisitions like SlideShare, culminating in a Microsoft sale.

Explore how LinkedIn, a professional-focused platform, grows value through groups and advertising. Join groups to build expertise and harness LinkedIn ads for B2B lead generation.

Set up a sandbox email campaign by creating a list, importing contacts, and designing messages in Google Drive before scheduling or sending, with cloning for recurring newsletters.

Create your Mailchimp account, activate it by email, and select the free plan. Navigate the dashboard to view subscribers and send your first email.

Learn step by step how to design and send high converting emails in Mailchimp, from selecting templates and images to editing blocks, hyperlinks, and scheduling campaigns.

Explore Harald Klein's Reddit global advertising leadership, his Google ads strategy, and how three strategic pillars, data-driven execution, and consumer focus drive scalable impact.

Explore how Reddit leverages passionate communities to drive action through global advertising, moderated by community moderators and karma, and how brands can partner with Reddit to reach engaged audiences.

Discover how human connection drives well-being and business growth, from loneliness science and stress to cultivating intimate, relational, and collective bonds through collaboration, coaching, and content creation.

Develop a global sales career in sports media rights, closing multi-million pound deals in football and building sponsorships from events to Asia expansion.

Chad Stein explains how Greenpeace USA uses data-driven fundraising, CRM modernization, and diversified channels to fund climate work in the digital age.

Explore how a chief procurement officer leads global sourcing, drives sustainability, and collaborates with startups to transform corporate procurement.

Follow Gustavo Béranger's 20-year Disney career across the Americas, the UK, and Benelux, then his leap into intrapreneurship with Global Music Branding and a holographic tech startup.

Discover how Tony's Chocolonely builds a global movement for 100 percent slave-free chocolate without paid media, empowering farmers and inspiring brand ambassadors.

Explore how Dan Goldman, global head of strategy at North Face, blends analytics with consumer psychology to grow brands, mentor startups, and navigate valuations and exits in retail.

Cory Williams describes becoming the world’s first professional YouTuber, building audiences across SMP Films, landing brand deals through bold stunts and marketing, and evolving into VR puppetry and education.

Launch a startup with a four-founder team, validate with customer research, and scale Blankest through audio insights, value-driven culture, and strategic funding.

Learn how to manage global communications and PR for charities through real-world experiences across WWF, MTV, and advertising. Discover open source branding, audience engagement, and influencing policy for social impact.

Mariano Meyer explains how Argentina built an entrepreneurship ecosystem inspired by Israel and Silicon Valley, using co-investment and simplified corporations, while stressing implementation, culture, and education.

Master global fashion wholesale with Mango by aligning central buying, franchisee partnerships, and customized assortments across channels, using data-driven forecasting to boost profits.

From space engineering to music and mobility, this talk shows how to sell innovation through strategic partnerships, licensing, and platform focus across Nokia music, Here, and autonomous driving.

Learn how a senior leader advances women in leadership through strategic procurement, cross-border roles, and mentorship, bridging cultures from Sweden to Brazil while breaking the glass ceiling.