
Preview the course on sales training and learn essential techniques to close more sales today.
Focus on execution and application using the action plan template to customize content and timeframes to apply what you learn. Progress from conscious incompetent to subconscious competent through real-world application.
Develop belief by mastering your company story, the products you offer, and your core values, then transfer that conviction to customers to outsell the competition.
Emphasize the law of belief and authentic presenting to close more sales, reflecting back client needs and communicating clearly in the field, using George Clooney as a relatable example.
Be your authentic self in every sales encounter and communicate with integrity. Prepare by researching customer, product portfolio, and cultural values to stay congruent and focus on the other person.
Apply skills, techniques, and strategies to close more sales by mastering building rapport, handling objections, and tag along questions, as exemplified by Barack Obama.
Prioritize the client's interests to authentically influence, earn know, like, and trust, and use the ten questions that spotlight them to close more sales.
Establish trust quickly to accelerate decisions by building credibility through character and competence, showing integrity, clear intent, capability, and proven results, supported by client testimonials.
Frame features, functions, benefits, and results to help clients focus on outcomes, such as comfort and climate control, and illustrate the return on investment that closes more sales.
Emphasize the benefits and results, not features; demonstrate ROI and payback, then show the client what those results mean for their time and business progress.
This lesson shares how to position, communicate and elevate value to your customer. Learn specifically what elements of your message to focus on so your communication engages your customer and connects to what is important.
Match benefits to client needs and add value by focusing on those that truly matter, using initial call insights to build trust and a win for the client.
Apply a 12-week action plan to focus one objective per week on belief and open questions, turning learning into concrete, measurable sales results.
The sales skills, techniques and strategies within this powerful sales training course will enlighten you into how to take action to affect change, offering you thought provoking moments, epiphanies and reality checks through powerful information that is time-tested, relevant, and simple to understand.
Topics in this sales training course include:
ESTABLISHING TRUST – Learn how the most effective negotiators and communicators naturally and immediately connect to their client through an unseen flow of energy that increases the speed of decision!
SELLING VALUE – Outsell the competition and increase your order profitability through identifying, positioning and communicating your intrinsic value that moves your client to take action!
ELEVATING VALUE – Learn how to create and communicate your extrinsic value ensuring that every client interaction is a positive experience, while presenting yourself as a resource, not a commodity!
AUTHENTIC INFLUENCE – Learn how to define your thinking, realize and communicate your true value and emotionally connect to your client to enable a deeper and more loyal connection that moves the sale forward!
BELIEF – Professional Selling is about building trust. Learn how to incorporate and communicate the hidden power of belief that enables your client to psychologically connect and be pulled into “wanting” what you are offering!
SELLING RESULTS – Learn how to transition from Features, Functions, Benefits and open the mind of your prospective customer, gain their trust and emotionally achieve their acceptance (“buy-in”) to commit to the sale by focusing on Results!
The advanced and up-to-date selling skills and strategies are presented in their simplest form, offering you the ability to quickly and easily achieve the tremendous rewards that professional selling has to offer without having to learn the hard way. My goal is for you to work smarter-not harder and immediately gain from the knowledge I have gleaned from the thousands of sales calls and presentations I have made, the hundreds of books I’ve read, audio books I’ve listened to and sales seminars I’ve attended. The content of this sales training offers a perfect blend of fresh, thought provoking and effective techniques from the award-winning book “The Sales Pro” and international best selling book “The Go-Giver”.
What’s “The Go-Giver” you may ask? Not only is it endorsed by great leaders such as Stephen M.R Covey, Michael E. Gerber and Brian Tracy, it is the key to exceptional leadership and cultural excellence. Shifting your focus from getting to giving is the simplest, most fulfilling and most effective path to success in business and in life.
The course represents foundational principles of selling- principles that no one else is teaching but which are the absolute backbone of sales success. My intent is to trigger a willingness for the you to “wake up” or “move forward” through skills and techniques that support your personal evolution into becoming an even better version of who you are, or perhaps change to become the person or sales person who you always wanted to be.
Your trainer, Paul Anderson, has accumulated over 25 years of experience within the field of sales, which includes both teaching and selling. He’s the man behind The Sales Pro, he was the top performing salesman at a fortune 100 company and he has been handed over 20 sales awards. Plus, he’s the author of two award-winning sales books – ‘The Sales Pro’ and ‘The Sales Pro Meets His Mentor'. With the wealth of knowledge he has acquired, he’ll teach how the strategies work, and how to apply them. No matter what situation you find yourself in, you’ll have the confidence, and know-how to deal with it effectively.
Take the course NOW and never look back!