Personal Branding: Deliver a Clear Elevator Pitch
What you'll learn
- Craft clear responses to common professional questions
- Effectively pitch your professional story
- Create more useful connections when networking
- Make a more memorable impression with recruiters
- Impress hiring managers during interviews
Requirements
- You should ideally have a general idea about your target job to get the most from course
- My other course on defining your personal brand is a helpful foundation, but not necessary
Description
What does it take to create a powerful first impression with recruiters, hiring managers, and professional contacts? When you're trying to land your next big role, your ability to create immediate impact will make the difference between you standing out or getting lost in the shuffle.
So how can you quickly and effectively communicate who you are and what you can offer? What should you say? How much should you say?
This course will help you understand how to effectively craft and pitch your professional story to build more meaningful connections when networking, make yourself more memorable to recruiters, and impress hiring managers during interviews.
In this course, you’ll learn:
The 3 career-related questions you should always be ready to answer when you're job hunting.
Simple frameworks to help you deliver your elevator pitches
Key principles of creating an effective career pitch
Concrete tips on how to come across as a confident, focused professional when talking about yourself
Practical techniques to impress hiring managers during job interviews
This course is taught by Joseph Liu, a personal branding consultant, professional career coach, and former blue-chip brand marketer with 10 years' global industry experience building & relaunching five US & UK brands. Having listened to hundreds of professional pitches, he knows what it takes to cut through the noise and convey who you are. Using simple but powerful branding frameworks informed by marketing tactics, he'll help you craft an effective elevator pitch to land your next dream role.
What others have said about this course:
"Your elevator pitch frameworks were very useful and practical. Just last week, I used the pitch at a networking event, and it worked like magic because I already have follow-up inquiries. Your approach really works, and I still use it today." -Tony N. Risk Consultant in London
"This job offer came my way because of your great "Tell me about yourself" framework. I can only say positive things about the framework. It helped to build my job interview speech, but it also helped me in so many other occasions. I have used it frequently, still do now. Definitely very useful!" -Carrie M. Investment Manager, New York City
Who this course is for:
- Professionals who struggle to explain their background and target roles
- Career changers who want to craft a clearer career narrative
- Anyone who wants to learn how to stand out when networking or interviewing
Course content
- Preview00:25
- Preview04:42
- Preview06:38
- Preview03:48
Instructor
![Joseph Liu](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 7,383 Reviews
- 19,078 Students
- 3 Courses
Joseph Liu is a career consultant, keynote speaker, columnist, and host of the Career Relaunch podcast. He helps professionals relaunch their careers by more powerfully marketing their personal brands. His work is informed by 10 years of global, client-side marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand relaunches, and 500+ hours of professional career coaching. He now applies principles used to build & relaunch consumer brands to help professionals and business owners build & relaunch their personal brands.
He's been a featured speaker for TEDx, MarketingWeek Live, Management Today, and The Guardian, and he's hosted workshops at prestigious institutions including London Business School, Oxford Business School, Cambridge Business School, ESADE Business School, Imperial Business School, Manchester Business School, Warwick Business School, and General Assembly. He's also been cited in career publications including Monster, HuffPost, Fast Company, Career Builder, and Forbes.
He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.