Personal Branding: Deliver a Clear Elevator Pitch
What you'll learn
- Craft clear responses to common professional questions
- Effectively pitch your professional story
- Create more useful connections when networking
- Make a more memorable impression with recruiters
- Impress hiring managers during interviews
- You should ideally have a general idea about your target job to get the most from course
- My other course on defining your personal brand is a helpful foundation, but not necessary
What does it take to create a powerful first impression with recruiters, hiring managers, and professional contacts? When you're trying to land your next big role, your ability to create immediate impact will make the difference between you standing out or getting lost in the shuffle.
So how can you quickly and effectively communicate who you are and what you can offer? What should you say? How much should you say?
This course will help you understand how to effectively craft and pitch your professional story to build more meaningful connections when networking, make yourself more memorable to recruiters, and impress hiring managers during interviews.
In this course, you’ll learn:
The 3 career-related questions you should always be ready to answer when you're job hunting.
Simple frameworks to help you deliver your elevator pitches
Key principles of creating an effective career pitch
Concrete tips on how to come across as a confident, focused professional when talking about yourself
Practical techniques to impress hiring managers during job interviews
This course is taught by Joseph Liu, a personal branding consultant, professional career coach, and former blue-chip brand marketer with 10 years' global industry experience building & relaunching five US & UK brands. Having listened to hundreds of professional pitches, he knows what it takes to cut through the noise and convey who you are. Using simple but powerful branding frameworks informed by marketing tactics, he'll help you craft an effective elevator pitch to land your next dream role.
What others have said about this course:
"Your elevator pitch frameworks were very useful and practical. Just last week, I used the pitch at a networking event, and it worked like magic because I already have follow-up inquiries. Your approach really works, and I still use it today." -Tony N. Risk Consultant in London
"This job offer came my way because of your great "Tell me about yourself" framework. I can only say positive things about the framework. It helped to build my job interview speech, but it also helped me in so many other occasions. I have used it frequently, still do now. Definitely very useful!" -Carrie M. Investment Manager, New York City
Who this course is for:
- Professionals who struggle to explain their background and target roles
- Career changers who want to craft a clearer career narrative
- Anyone who wants to learn how to stand out when networking or interviewing
Joseph Liu is an internationally recognized career consultant, keynote speaker, contributing writer to Fast Company and Forbes, and host of the Career Relaunch® podcast with listeners in 170+ countries. He helps professionals relaunch their careers by more powerfully marketing their personal brands.
His work is informed by 10 years of global, client-side marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand relaunches, and 800+ hours of professional career coaching. He uses consumer branding and marketing principles to help professionals and business owners build & relaunch their personal brands.
He's been a featured speaker for Microsoft, VMware, Red Bull, TEDx, MarketingWeek Live, Management Today, General Assembly, and The Guardian. Over 60,000 attendees from 65 countries have attended his workshops at top companies and institutions including Microsoft, PayPal, Red Bull, IBM Consulting, McDonald's, VMware, The World Bank, Chatham House, London School of Economics, Michigan Ross School of Business, Kellogg School of Management, Harvard University, London Business School, Oxford Business School, Cambridge Business School, ESADE Business School, Bocconi School of Management, Nova School of Business and Economics, Imperial Business School, and HEC Paris Business School.
His career advice has been featured in leading publications including Forbes, U.S. News & World Report, Newsweek, Fast Company, Yahoo Finance, Glassdoor, HuffPost, Monster, Management Today, Motley Fool, Career Builder, BALANCE, The Muse, Real Simple, Ladders, SUCCESS, and Marketing Week. He’s also appeared as a TV guest on CGTN’s Global Business America and esteemed podcasts like Slate's How To, How to Find Your Dream Job, How to Be Awesome at Your Job, SiriusXM's Career Talk, Lifehacker Upgrade, Aspire and Inquire, Cheeky Scientist, and Young Entrepreneur’s Journey.
He hosts the award-winning Career Relaunch® podcast, featuring inspiring career change stories. As one of the world's top 5% most downloaded podcasts, the podcast has ranked as a top 20 career podcast in the US, UK, Canada, Australia, and Singapore. The show’s been named a “top business podcast for entrepreneurs” in Forbes, the “best podcast for transitioning to a new career” in Glassdoor, and a top podcast to "help you find a job” in Business Insider.
He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelor of Arts in Psychology from Northwestern University.