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Implementing Agile Marketing And Marketing Sprints
Rating: 4.5 out of 5(68 ratings)
351 students

Implementing Agile Marketing And Marketing Sprints

Embrace Agile marketing methodology for your marketing team, run efficient teams, and use Timeboxing for time management
Created byAlex Genadinik
Last updated 10/2024
English

What you'll learn

  • Improve personal and team productivity
  • Time management tactics of the top-1% leaders in the world
  • Adapt Agile marketing for your team, and modernize your marketing team
  • Estimate your deadlines better
  • Improve team chemistry and team transparency
  • WORLD-CLASS student support: I answer 99% of student questions within 24 hours
  • PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly

Course content

9 sections • 22 lectures • 1h 44m total length

  • Introduction and welcome to this Agile Marketing course2:22

    Start implementing agile marketing by understanding how timeboxing drives sprint planning, sprint execution, and efficient campaigns, and apply timeboxed tasks to estimate deadlines and boost focus.

  • The most important part of Agile, and general overview of how Agile works3:22

    Embrace rapid iterations to release quickly, gain feedback and analytics, and learn from real data to adapt your marketing roadmap with an open mindset toward better outcomes.

  • How Agile Marketing or Scrum would work6:27

    Align business goals with customer insights through quarterly roadmaps and sprint-driven work, using a scrum master to manage prioritized backlogs and daily scrums.

  • The Agile Marketing Manifesto6:49

    Adopt the agile marketing manifesto by prioritizing validated learning, customer-focused collaboration, and rapid, iterative campaigns guided by real-world data to stay flexible and run many small experiments.

Requirements

  • There are no prerequisites for this course - just an open mind and a love for learning and self-improvement

Description

Modernize your team, improve team chemistry, and make every member of your marketing team more efficient!

WHAT IS AGILE MARKETING

Agile marketing is a set of strategies and methodologies that help your team operate more efficiently, be more adaptive to change, learn and evolve faster, and ultimately create products or marketing materials that end up best-in-class, and outcompete your competitors.

USE TIMEBOXING FOR TEAM TIME MANAGEMENT

Timeboxing is an advanced time management technique used by modern Agile development and Agile marketing teams as well as world-leading entrepreneurs such as Elon Musk and Bill Gates - and soon, you too!

GREAT FOR BEGINNERS TO START YOUR TRANSITION TO AGILE MARKETING

This course does not assume prior knowledge of Agile marketing. We'll start from the very basics, define all the necessary terminology, spell out the key concepts, and help you ease into this process at a comfortable step!

EVOLVE YOUR TEAM EFFICIENCY

The word "agile" should be taken somewhat literally. By being more flexible and adaptive, your team will increase its agility, learn faster, make more informed decisions, and ultimately create better products - all while improving over time. So future projects will turn out better and better.

EMBRACE AGILE MARKETING FULLY OR PARTIALLY

You don't have to always follow the strict definition and process of Agile marketing. I'll teach you how to think intelligently about different aspects of Agile marketing, so you can make your own decisions which elements of it are an ideal fit for your team.

Invest in your future! Enroll today!

Who this course is for:

  • This course is great for every professional or entrepreneur who wants to be more efficient

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