Effective Website Planning Made Simple
What you'll learn
- How to plan an effective website that will get more traffic and conversions
- Understand user behaviours and how to target the right audience
- Use online tools to increase engagement and measure website success
- Use best practice to maximize website visibility, accessibility and performance
- Find competitors' traffic statistics & uncover their conversion and marketing tactics
- Tips and tricks to increase website traffic and search engine ranking
- Strategies for future proofing your website
Requirements
- None: Just have an open mind and be willing to learn
Description
Do you want a website that will work hard to grow your business and make people take action?
This course teaches you everything you need to know to plan and create a professional website that will get you more traffic and conversions than ever before.
In this course, I will teach you to use the same techniques used by the most successful online businesses out there. If you implement the strategies you see in this course, your website will help your business organization or brand grow regardless of what you do or offer!
If the aim of your website is to get more engagement as a charity, this will help you do it. If you have an online shop, and you want to grow your sales, this will help you achieve that. If you are a business and want more customers, this will help you get them.
The planning steps and strategy you will learn are based on over a decade of experience and real results. My business partner Isabelle and I have extensive design and marketing expertise, having created hundreds of sites for clients.
We also have created resources that have generated millions of pounds in revenue by selling them via our websites.
This success is all based on the strategies that you will learn in this course.
I look forward to teaching you everything we know about how to make truly effective sites.
This course will cover:
Laying the groundwork for success
Planning a budget that works for you
Design that engages visitors
Best practice to ensure success
Tips and tricks to rank better in search engines
Hosting & security to protect your site
Finding and attracting the right audience
Content strategy that drives traffic and conversion
Learning from competitors for a competitive edge
Futureproofing your website
So, are you ready to get started? Let’s make your site the best it can be!
Who this course is for:
- People starting a business and wanting to create a website
- Business owners who want to improve or redesign their existing site
- Web designers wanting to improve on their knowledge outside the design aspect
- Entrepreneurs wanting to gain exposure for their ideas via thier website
Course content
- Preview03:30
Instructor
![Andrej Dethlefsen](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 21 Reviews
- 65 Students
- 1 Course
I am a full time marketing professional based in Cambridge. I have generated millions of pounds through product creation, marketing campaigns, and selling online.
I pursued my interest in advertising and video, first studying media, then teaching A-Level Media in Cambridge.
Following this I opened my company, creating video-based training resources for schools. This meant not only producing a saleable product but also figuring out how to sell it.
To do this I had to learn a whole range of email and social media marketing strategies.
The skills I developed were used to make sales to over 3000 schools worldwide.
Today, with over a decade of experience, I work in a full-time marketing role, planning and executing campaigns, creating video and written content, and driving sales.
I have always had a passion for teaching, and I now want to share everything I have learned to help others succeed online.