
Learn to evaluate past performance, identify what worked, and set data-driven quarterly objectives to drive growth, improve conversion, budget, forecast, and scale your business.
Explore the POM concept in strategic planning, aligning vision and goals with organized resources and marketing to build brand awareness, measure results, and scale growth.
Define your vision, assess your current position, and plan growth from point a to point b using strategies like Google ads, SEO, podcasting, and funnel optimization.
Explore how the pdca cycle anchors strategic planning, guiding you to evaluate why you exist, define customer needs, test value propositions with beta testers, and optimize the sales funnel.
Outline growth potential by prioritizing quarterly focuses for a b2c business, design an automated funnel to convert traffic from e-commerce, app, or website, and compare strategies.
Organizing stage focuses on delegation, prioritizing B2C with a 80/20 approach, and turning the one page marketing plan into an actionable sales funnel with upsell and cross-sell opportunities.
Visualize the sales funnel for a B2B Google Ads campaign, tracking budget, views, clicks, subscriptions, call requests, and conversions to assess cost per lead, cost per sale, and profitability.
What to expect from this masterclass?
In this course, you will learn how to set clear and measurable strategic objectives, create a winning annual strategic plan and ensure its success using a unique POM concept:
Plan Vision & Strategy
Organize Resources & Tools
Market - Digital Sales & Marketing Strategies
You will get tips on how to conceptualize an overall business strategy, and get assessment tools for identifying gaps and opportunities for improvement.
As a result, you will have a clear understanding of a strategic planning process, shape the overall business direction of your business and have clear direction on how to achieve business growth.
This course is designed based on the practical experience of launching and scaling two businesses on the global market and the mentoring work of 300+ entrepreneurs, start-ups, and small business owners worldwide who applied those strategies and increased sales by up to 34%.
Dr. Inna Armstrong is a mentor to over 300 businesses, a senior executive with international experience, a professional speaker, and co-founder of two businesses. Inna empowers companies’ strategic growth and process optimization through effective digital sales & marketing strategies as well as core principles of ISO 9001 quality management system.
Get your access today, and begin your journey of effective strategic planning!