How to Effectively Use A/B Split Testing for Email
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How to Effectively Use A/B Split Testing for Email

Interactive Guide and Strategy Training
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
0 students enrolled
Created by Sarah Carroll
Last updated 10/2019
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 34 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to effectively use A/B Split Testing in email marketing to optimize results.
Requirements
  • No prerequisites!
Description

"We should be using A/B testing" is followed by "But what do we test?"

We'll cover the strategic elements of split test your email campaigns.

We will discuss the two primary uses for split testing for email.

Then move into an interactive guide that you can use time and again to determine the exact element of your campaign that you should test.

We will also review how to analyze your split test results, and a tool available to make your correlation calculation easier.

This interactive guide will take you step by step down the proper rabbit hole to point you to exactly what to test and how to use the results.

Who this course is for:
  • Beginner and mid-level email marketers.