Social Media Marketing-Digital Marketing-Real Estate Market
2.7 (26 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,094 students enrolled

Social Media Marketing-Digital Marketing-Real Estate Market

Lead Generation Using Social Media Marketing - Digital Marketing -Entry To Advanced Level - Start Generating Leads Free
2.7 (26 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,094 students enrolled
Created by Ashish Kaushik
Last updated 8/2020
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 19 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • students will learn about social media marketing specific for real estate
  • generate buyers leads using social media marketing
  • build lead generation campaigns on social media
  • sell or rent properties faster using social media
  • build business brand and lead generation on social media marketing
Requirements
  • you should be able to use mobile or computer at basic level
  • intent to do social media marketing
  • thinking about starting or already in real estate business
Description

How to leverage social media to build your real estate business.

It's a question that why social media marketing is significant for real estate agents to grow their business? We know that in this era one or the other person is using social media marketing. For realtors social media is the great way to flourish their business in the market. As this enables you to get instant engagement with the existing clients & the potential clients.

We have built this course to help you learn following points -

  1. Social Media Marketing like Facebook, Instagram, Youtube, Google + etc.
  2. Generate Leads using Social Media Marketing Management
  3. Build your business or personal brand by Digital marketing & Social Media Marketing
  4. Social Media Management is crucial to business growth. Learn it here for Thriving Business.


social media will help you to build trust and relationship with the clients. The real estate agents can use some social media platforms to market their products, promote brands, and foster new business.

Social media is becoming an integral part of life.You as a entrepreneur can take the benefits of social media marketing in many ways. It enables you to do market research, brand awareness, lead generation, relationship building and providing services to the customers.This web-based communication tool can make your business to maximum reach of people if used in an effective way.and if you are not active on social media than you may lag behind in running your business.

So,the various social media marketing platforms such as Facebook, twitter, YouTube, Instagram, whatsapp can be effectively used to expand business as through these platforms you will be able to efficiently spend your time updating your various media accounts.

In my course i will tell you about the different ways of doing marketing on various social media platforms that are beneficial for you agents to build your brand value and company's goodwill in the market.

Who this course is for:
  • Anyone who wants to learn about digital marketing strategy for real estate business
  • realtors struggling to generate leads for real estate business
  • anyone who wants to learn social media marketing
Course content
Expand all 22 lectures 01:49:11
+ Introduction
1 lecture 02:01

How to leverage social media to build your Real Estate Business.

It's a question that why social media is significant for real estate agents to grow their business? We know that in this era one or the other person is using social media. For realtors social media is the great way to flourish their business in the market. As this enables you to get instant engagement with the existing clients & the potential clients.

social media will help you to build trust and relationship with the clients. The real estate agents can use some social media platforms to market their products, promote brands, and foster new business.

Social media is becoming an integral part of life.You as a entrepreneur can take the benefits of social media in many ways. It enables you to do market research, brand awareness, lead generation, relationship building and providing services to the customers.This web-based communication tool can make your business to maximum reach of people if used in an effective way.and if you are not active on social media than you may lag behind in running your business.

So,the various social platforms such as Facebook, twitter, YouTube, Instagram, whatsapp can be effectively used to expand business as through these platforms you will be able    to efficiently spend your time updating your various media accounts.

In my course i will tell you about the different ways of doing marketing on various social media platforms that are beneficial for you agents to build you r brand value and company's goodwill in the market.

Preview 02:01
+ Facebook marketing tips for realtors
2 lectures 08:00


Marketing Tips to grow your Real Estate brand on Facebook 

Facebook is social network that connects with people.It is a media sharing network where you can share photos, videos, and other media for business marketing.

In the present time billions of people are using Facebook. If we talk about worldwide statistic there are over 2.13 billion monthly active facebook users. 1.40 billion people on average log onto facebook daily and are considered active users.

For the Real Estate entrepreneurs Facebook can be used for marketing their business.

From the marketing point of view you need to focus on three main things. As Facebook has two tools( pages,and groups) that can be used by anyone. Each of these options has it's own purpose & they can be combined.

a) Pages- Facebook pages are the simplest & easiest way to get started marketing with Facebook. They are free & relatively easy to set up (at least in their basic form) & incredibly flexible. So, there are few things that should be keep in mind while marketing:

1) Profile photos and cover images- Your profile should be your logo.Pick the photo that will enhance your page & draw the eye of your visitors.

2) ''About" section- ''About'' section is prominently placed right below your company logo. This is your chance to tell anyone coming to your page What your business does? Make sure you put good information here, telling people what your company does, why you'r different,& other interesting details.

3) Post useful information to your wall- Here are some ideas for the kinds of things that can be used in posts:

   * Links to articles related to your company or your industry.
   * Links to your blog posts.
   * New product announcement
   * Links to online tools your fans might find useful.

  So, make sure what you're posting is useful to your fans.

4) Study your statistics & results- You have to make sure that how much your fans are frequent on liking your pages & for this you have to analyze that how consistently you are posting updates. Always figure a reason for the trend. Post more such kind of post that leads to traffic on your page.

 b) Next tool we have are the groups- One can create or join groups on the Facebook in order to do marketing. Groups are the effective means that enables an real estate entrepreneur to connect with the business.

This kind of marketing is very powerful because it's highly targeted. People need answers to their questions, & if you can provide solutions on a regular basis, you and your business will start to become top of mind with members of the group. people may even start to look you for answers by tagging you in comments.


Facebook Tutorial - Lead Generation & Brand building - effective tips & tricks
06:51

This Video shows step by step method to upload your properties in facebook marketplace.

Your properties will get huge number of eyeballs here!

Preview 01:09
+ You tube marketing for Realtors
5 lectures 29:46

Marketing tips to grow your brand on you tube:

you tube has seen many challenges in the online video market in recent years.but despite the competition, it remains the premiere real estate video marketing platform. As there are billions of viewers on YouTube you need to reach a select targeted niche.

And for that it requires a real estate video marketing plan & detailed knowledge about how to optimize your YouTube channel. So, here are some tips that are beneficial for you tube marketing.

1) Design- It's most important to make your channel page look as good as your website. There is a great need to emphasize on the visual aspects of your brand. It's valuable to have an online presence.So, in your you tube channel's homepage you can add a banner & profile image, so create one that feature your headshot company name,contact info, & a stylish photo of one of your best listing.

2) About section- It must includes all your company details or agency information. It is the best real estate marketing strategy. Never leave your viewer in a question that where to find you on social media or even how to find your website. Therefore in your you tube channel's about section always provide links that allow viewers to easily locate you, or contact you by email or phone.

3) Content- Devise a real estate video marketing plan for the long term.It's important to have a long-term vision for what you want to achieve with your you tube channel.
  It's important to be consistent with your production ie. video length & graphics.Always find the best to craft videos that will best inform your audience.so following are the points to      be noted;
  * How to videos- makes videos focusing on every home buyer and seller needs.
  * Market updates- Focus on giving info.about the growth in areas like home values & employment opportunities.
  * Listing videos- Flaunt your listings in the best lights possible way.
  *Neighborhood overviews- This can give buyers to imagine what their lives would be like residing in your market.

Just make sure that you use long-tail real estate keywords in your video's title, tags, & descriptions so they are discovered by home buyers and sellers in your market.

4) Titles- Create captivating headlines that get found and inspire clicks. It's imperative to craft headlines for you tube videos that incorporates relevant keywords and make users want to watch your clips. It's the overall marketing strategy to identify which term are the  most applicable to your videos.

5) Calls to action- Add cards and Annotations throughout your real estate videos. Annotations have been the core calls to action. These will help to keep viewers on your channel and enables them to check out as many properties as possible.

6) Thumbnails- Always ensure viewers know your video's focus with appropriate images. Your video on your  you tube channel must carry an attractive thumbnail image which convey exactly what each video is all about.

Preview 07:22

How to create videos for You tube? 

So, here i will tell you 8 types of videos that can be created for you tube to flourish your Real Estate Business.

Before you start filming, you need to decide what type of video would help you achieve goal. The highest rates of success on youtube ranked different types of videos by their level of importance & effectiveness. Before you start thinking of ideas, filming & editing your video consider this list of video types:

1) Customer testimonial- Customer testimonial are short -form interviews with satisfied customers. Customer testimonial can help build company & product credibility.

2) On demand product demonstration video- Demonstration videos are short pieces of content showing the benefits & proper use of a product.

3) Explainer & Tutorial videos- Explainer videos are in-depth videos explaining how to use a product or various parts of products or services. Tutorials can be used to answer customer questions or explain a new product feature.

4) Event videos- Event videos feature in- person experiences at a conference or expo & can be a great way to show the excitement of a crowd.

5) Video blogs- Video blogs are daily or weekly videos documenting daily life or events you could also record a video that gives an overview and the most important tips to from a blog post so your audience has multiple ways to digest the content.

6) Project reviews & case studies- These categories of videos recap a successful campaign or project & often include statistics & results.

7) Thought leader interviews- Interviews with experts or thought leaders can help amplify your company's credibility in an industry.

8) You tube live- youtube live allows users to broadcast live content to viewers. Live videos allows you to easily share unfiltered moments, and let's your audience participate with real time comments.

How to make videos for you tube channel
05:28

This video lecture discusses how engaging thumbnails can be built using this software. This lecture teaches free tool to make beautiful thumbnails to get lot of traffic to your videos.

How To Make Good Quality Thumbnails To Get Clicks On Youtube Videos
05:17

Important Tips:

So, far we have talked about how to create videos for youtube. Now it's time to analyse that how people are exploring your work. you have to keep your eye on strange looking graphs that can be pretty challenging. so, for that you have to understand some important things:

1) Determining your goal- It is a primary thing as you can't measure your success without determining your goal. It's very important that your goal should drive your video strategy from beginning to end. If you've filmed, edited, uploaded, optimized, and shared your video and still don't know what goal you are trying to achieve that, it's an issue.

 Your focus should always be clear. you should focus on targeting one goal per video. The most common video goals are increase brand awareness or views, clicks, inbound links & social share. Being world's second largest search engine, youtube is a great platform for growing brand awareness. Video is a great way to humanize your brand by showcasing real employees, customers & partners.

 On youtube videos can be seen through organic & paid advertising. Promoting your video through organic search & paid advertising can impact the type of videos you should create. Videos on youtube allows you to build credibility by publishing informational content that helps your target buyer.

2) Important statistic to analyse- Now that we have talked about why determining a goal is so important.we can discuss how to effectively measure success. youtube analytics will help you to know how viewers found your content, how long they watched it, & how much they engaged with it.

Let's start by going over what exactly you can measure & how to find it. 

First go to youtube.com/analytics. Here analytics dashboard shows an overview that how your videos have been performing during the past 28 days. The analytics time-frame can be adjusted by clicking on the drop -down menu in the upper right hand corner.The overview report shows some top-line performance metrics, engagement metrics, demo-graphic, traffic source and popular content.

 You can easily filter your result by content,device type, geography, or location,all video content or playlist, subscriber status, playback type, traffic by different youtube products,& translations. beside this youtube also allows you to display your result in a variety of interactive maps, or charts.

Following are the few key metrics that you should know:

a) Watch time & audience Retention- Watch time shows you the total number of minutes your audience has spent viewing your content on your channel by video and as a whole.
This thing will help you to know that what pieces or part of content viewers are actually consuming. 

Watch time is consider as the important thing because it is one of you tube's ranking factor. this is the key from where you can rank higher in results. You tube provides a line-item that shows watch time, watch time, location, views, average view duration, & average percentage viewed for individual videos, publish date and many more.

 Here a video's average percentage viewed or retention rate reflects the average percentage of a video your audience watches per view. 
Higher the percentage , higher the chances of your videos viewed till the end by the audience.  

It's very important to place cards & end-screen in your video with higher percentage viewed rate to improve the number of views your call-to-action receives.

b) Traffic source- This reflects that how viewers are finding your content online. This gives you a valuable insight on where to highly promote your youtube content. For example-you can find whether the viewers are finding your content through youtube or twitter. You can also refine your youtube marketing strategy by clicking on the 
overall traffic source category. Make sure to optimize your metadata based on your finding.

c) Demographics- In this category of analysis you can determine the audience's age and gender. Further you can break down the age groups and gender geographically. This will help you to better market to your audience and you will be able to understand if your content is resonating, & you can easily serve your audience.

d) Engagement reports- Engagements reports helps you learn what content is resonating with your audience. This reports shows you how viewers are liking your content,  what viewers are clicking, sharing, promoting & commenting. This will also allows you to see that how the cards and end-screen are performing. 

As this will help you learn what your audience is engaging with, so you can optimize your call-to-action in future videos.


Tips for using the Real Time Views Report in You tube Analytics
05:37
How To Optimize Videos In Youtube For Maximum Leads
06:02
+ LinkedIn marketing for Realtors
4 lectures 19:28

Marketing tips to grow your brand on LinkedIn

1) Setting up your Linkedin page for Real estate- The first thing you need to do is to create a great profile page. Setting up your LinkedIn profile is quite similar to how you would set up your real estate business page on Facebook.

For this you need to complete a few key things:
* A great profile photo
* An eye catching cover photo
* A bio that clearly lets prospects know who you are & what you're about
* Add your accolades an accomplishments

2) Optimizing your LinkedIn page for real estate - By optimizing your LinkedIn profile with a proper URL it lets search engines like google, Bing & yahoo access and pull up your profile when someone searches your name.
To edit your profile URL use these steps:

* Go to your LinkedIn profile & select "Edit profile"
* In the right hand column, you'll see a section that says" your public profile URL". click on the pencil icon to edit the URL to your name without the series of number
* click "save" and you're done.

3) Building your Linkedin network to generate real estate leads- The success to LinkedIn is all about connections. Start by connecting with your own networks of realtors & brokers, then connect with their connections & their connections & so on.

If you're wanting to find more qualified leads to connect with, you can use linked in "Advanced search" feature. From this "Advanced search" page you can specify keywords & the location of where you would like to search for your connections.

4) Knowing What & When to post- This is an important step on Linkedin to generate real estate leads. Being an important aspect, It's very much necessary to know what to post & when to post. For that you need to post the content that's relevant to your network and your connection.

Linkedin Tutorial- Build Brand & Generate Leads- Profile & Business Page
04:48

HOW TO BUILD NETWORK ON LINKEDIN:

Now connect with people with whom you have done business or generally people with similar interests or work in your industry.so make connections with them for better access.
So, for that find meaningful contacts:

1) Take a start with people you know- Firstly reach out to your friends, relatives or colleagues, & business contacts as this will help you to build the first layer of your network.

2) Find people by company- Start looking for employees that are working in your industry by searching under the ''companies'' tab.This will also helps you to find the contacts for the types of companies your business is trying to target.

3) Ask for questions & give answers on linkedin- This can be the best medium to interact with the connect with the thought leaders. On the other hand you can also establish yourself as a thought leader in your industry.

4) Update your status often- Your status appears on your profile & in the linkedin network updates emails to your connections. Thus, others may take notice of what you are working on. That make them to decide to connect or click through on links in your status.

5) Connect your linkedin & twitter accounts- Linkedin now allows you to connect your twitter account to your linkedin profile via your status. This feature will allows you to post a linkedin status message to twitter and to pull a tweet into your linkedin status.
this feature further helps you to leverage both of these networks to build connections on both sides.

6 Tips For LinkedIn Networking to generate leads for real estate business
04:26

GROUPS ON LINKEDIN:

Here is a great opportunity for you to reach & engage with the potential clients or customers online by creating groups on linkedin.
and for that you have to create group for your industry.

So, here are few tips on group formation:

1) Tips when starting a group on Linkedin:

    * First thing that is important is your name- Consider which keywords your target members will search for. Make sure your group 
      name is clear & includes these keywords.
    * Create a group for your industry, not your company- As you have to keep in mind that you are creating group for the industry as
       a whole, not just for your company only.
    * Design the group logo to fit the small standard logo size- The group logo which are displayed on profile will actually be quite 
       small. note down this thing & do not use hard-to-read text into the small image.
    * Create the custom webpage for the group on your website, as this type of page will provide more context, engagement & 
       visibility for your group.
    * You can display the group in the group directory and on member's profile as it will help your group to get more visibility. 

Linkedin can be used in a way to generate new leads for your business. Here the thing is to engage an audience an build a network. 
So, here are few steps that helps you to know, how to generate leads from linkedin:

1) First you have to Create a linkedin group- Use the groups to demonstrate thought leadership in your market, this will empower the group & then promote the group & community. you can use the tips which have mentioned in the above section.

2) Use of linkedin direct ads for promoting your real estate business- It is a new feature and will also help in lead generation. It allows you to push relevant ads to your linkedin subscriber targeted by profile demographic information. This is a kind of similar activity of targeting ads on Facebook & Google AdWords.

3) Q/A on linkedin- Ask & giving answers to the questions in the linkedin answers section. Anytime you ask or answer a question it shows up in the network updates feed for all your connections. If your answer is relevant & chosen as a best answer for a particular question then you will be categorized under expertise list & you gain expertise points in  your category. For realtors it is a very great opportunity to enhance their group as well as business. Linkedin users for real estate business tend to trust you & further contact you directly & here you can generate good leads. One thing you should keep in mind that when answering a question you can leave links to relevant articles, or blog post on your website.

4) Integrate linkedin into your marketing- Anytime you do any activity related to your listings, sales, closures invite your audience to join with you. You can also notify all  the members of your group about an upcoming promotion or event, & drive them back to your site or blog to covert them into leads.

In this manner you can generate more leads for your real estate business, and make more sales & do more closures.


Tips for creating, promoting & managing LinkedIn group
05:54


How to easily generate leads through LinkedIn.

LinkedIn can be used in a way to generate new leads for your business. Here the thing is to engage an audience an build a network.

So, here are few steps that helps you to know, how to generate leads from linkedin:

1) First you have to Create a linkedin group- Use the groups to demonstrate thought leadership in your market, this will empower the group & then promote the group & community. you can use the tips which have mentioned in the above section.

2) Use of linkedin direct ads for promoting your real estate business- It is a new feature and will also help in lead generation. It allows you to push relevant ads to your linkedin subscriber targeted by profile demographic information. This is a kind of similar activity of targeting ads on Facebook & Google AdWords.

3) Q/A on linkedin- Ask & giving answers to the questions in the linkedin answers section. Anytime you ask or answer a question it shows up in the network updates feed for all your connections. If your answer is relevant & chosen as a best answer for a particular question then you will be categorized under expertise list & you gain expertise points in  your category. For realtors it is a very great opportunity to enhance their group as well as business. Linkedin users for real estate business tend to trust you & further contact you directly & here you can generate good leads. One thing you should keep in mind that when answering a question you can leave links to relevant articles, or blog post on your website.

4) Integrate linkedin into your marketing- Anytime you do any activity related to your listings, sales, closures invite your audience to join with you. You can also notify all  the members of your group about an upcoming promotion or event, & drive them back to your site or blog to covert them into leads.

In this manner you can generate more leads for your real estate business, and make more sales & do more closures.



5 ways LinkedIn can build your Brand & generate leads
04:20
+ Whatsapp marketing tips for Realtors
1 lecture 04:15


Marketing tips to grow your brand on whatsapp:

Being a free messenger app  whatsapp is the most popular instant messenger used by real estate professionals all over the world for one simple reason- as all the prospective clients ( buyers & sellers) are easily available on this.

The Real estate agents have to constantly keep in touch with their prospective leads. This messenger app is consider as the best medium to remain connected with their prospects by sharing real estate information. So, there are few points that really helps the real estate agents to expand their business which are as follows:

1) Direct contact- The real estate customers can easily communicate with their customers.No one appreciates random phone calls at random time..This app is very much effective as people will reply when they are free. It gives you an opportunity to truly reach out to a lead or customer. Instead of using the cold, formal text of emails you can now immerse yourself  in an informal friendly conversation.
More or more small businesses are taking to whatsapp to keep in touch with their clients.

2) A creative approach- It's a creative approach as the real estate agents can do live chats with customers & engaging them with their products. They have the opportunity to answer the questions in real time. which is more effective approach then one sided marketing. This enables the customer support for smooth relationship between the both clients and the agents.

3) Marketing & promotion- Whats app is not only a platform to send text message, but it also supports popular formats of images, documents & audios. The best possible way to enhance your whatsapp marketing is to connect with your best customers.
Instead of experimenting with new ones, it's better that you reach out to old and trusted customers.

Hence all in all we can say that whatsapp might prove to be a great channel for one-on-one communication for businesses in the future.

Watsapp Marketing - Engage and Close Customers on Watsap - Real Estate Business
04:15
+ Tips for using Pinterest for Business
1 lecture 05:17


5 ways to generate traffic using Pinterest for your Real estate business.

Do you want to take your pinterest marketing for Real Estate Business to another level?

Here are the ultimate step by step guide to teach you about the Pinterest marketing that will bring more traffic.

Pinterest is a Digital Marketing tool with the total no.of 175 million monthly active users. This thing show that there is a lot of people using Pinterest. This tool is a great platform for Realtors to engage your audience with the help of pins, related to your Real Estate project & to Re-direct your traffic from pinterest to your website.

Implementing your profile, boards & pins to appeal to your target audience will help you to grow your followers & this will further increase your engagement.

So, here are some key points to be focus on for enhancing your pinterest marketing for Real Estate Business.

1) Create your pinterest page- It's very important for you to optimize your page & for that certain things to done.

   a)Profile- If it's your personal brand, use your name or company's name for your business
   * Update profile picture- It's always good to put your company's logo or an image with your company's name. As this will make easy for       people to recognize your brand page. So, upload a relevant profile image.
   * Match your username with your business name
   * Write a convincing bio in 160 characters , in which you describe your business & let people know about the types of images & content        you share on your pinterest page.
   * In order to attract local followers, add your town or city & other location details.

   b) Boards- Pinterest boards are used to save pins & categorize them thematically. Make sure that your boards have at-least 10 boards related to your Real estate business. Place your most important or popular boards in top row. That way they're displayed above the fold, & people will see them immediately when they visit to your page.

Modify your boards by adding good board names, descriptions & cover images. Use similar cover images for all of your boards but choose a unique image for your most popular boards.

2)  Design content to support goals- Always think about your goal before you pin. Either choose a primary goal such as ( driving traffic) or Secondary goal such as Gaining more followers. Once you choose your goals, you can determine what to pin by reviewing your pinterest analytics.

 In your analytics page you have the three sections- Your pinterest profile, your audience & activity from your website.

* In your pinterest profile section find out how your pins are performing. you can categorize your pin depending on the impressions, clicks, repins,& likes they have received.As per your goal choose the category you want to view. If you want to drive more traffic, take a look at clicks.

* Moving towards the next section i.e. your Audience section, visit to that section to look at your followers interest, & demographics. As this will allow you to know audience interest.

Which post are having more views or which board is highly seen by the audience.

* Next we have the Activity from your website section. In this check out the images pinned from your website are performing.Look for best performing pins to see why they are driving high traffic & engagement.

So, these information from all these sections will help you Realtors to determine what content to pin to achieve your goal.

 3) Be strategic with your pinning schedule- Keep in mind to post your most popular boards as well as to your less popular boards & for that create a plan to make sure that you pin to your boards. you can pin more often to the most popular ones & less often to your least popular ones.In your pinterest plan always include your pinning frequency& your pinning time.

4) Design quality images- Your images on pinterest can contain quotes, blog post titles, your product or anything else your audience respond to. So,in order to increase the chances that your image get re-pinned make them tall with the aspect ratio 2:3 & 4:5. Don't make them too tall, as this ratio will gives you 60% more repins. To create your own images try free tools like picmonkey & canva.

5) Write Detailed Description- Always accompany your pins with good descriptions,& end with a call to action.As a good call to action can increase your engagement by 80%.If you want more engagement  for eg: Ask for repins & likes. Ask people to visit your website & follow it with a link as it will create more traffic.

One thing you have to make sure use the full URL, as shortened URL are considered spam. always write detailed description, letting people know about the page or blog post the pin will lead to.

Pinterest Tutorial-Use Pinterest Images to get Real Estate leads- Tips & Tricks
05:17
+ Lead generation through Instagram for Real estate business
4 lectures 19:54

Marketing tips to grow your brand on Instagram

For an entrepreneur it is very important to be up-to-date with the technology. Social media is such a platform where millions of users are engaged.
Instagram is a popular social network among the users. With more than 500 millions of users are active on Instagram. Instagram can help the entrepreneurs to reach potential customer & this can provide a great marketing.

For this there is a great need to increase your followings on a consistent basis. It will further help in improving your Instagram marketing. The more people come in your contact the more they will engage with your brand, the more audience will follow you.
This will automatically leads you potentially reach to the audience every time you post.

So, here are some tips that will help you to grow your brand.

1) Take advantage of free Instagram tool- You can use Instagram account for your business. Converting your personal profile to business profile is an effective way of giving users an insights to the engagement data. this tool will roll out your business effectively through huge contacts, call to action, allowing users to email, call or text the business. This will leads you to understand more about how the users are interacting with your content. this will further helps you to make adjustments and you will be able to improve your engagement.

2) Cross promote Instagram post- As you have got the popularity and your followers started loving your brand,  you can also share your Instagram post on the other social media networks such as Facebook, twitter, LinkedIn etc. By doing this you can send invites to your contacts to follow your Instagram profile. As they are already following you on social media, they will show their interest in what you offers them and they will connect to your brand. It will be fruitful for you to make your followers connected to as many of your social profile. This will make possible chances to increase your reach per post.

3) Interact with customers to gain loyalty- User loyalty is one of the main element to grow as a brand. It can be done by interacting with user & giving them appropriate reply on their comments. That simple engagement can create a loyal customer as well as a raving promoter of your brand. 

4) Create an interactive hashtag- Creating an interactive hashtag is a great way to create instant engagement. One thing you have to make sure that hashtags should be used in a correct way. using hashtags will leads to free advertising as every time someone posts using your hashtags they are exposing all of their followers to your company and products.

5) Use creativity to connect with your business- Creativity is something that always adds spark in your work. It is the thing that grabs the attention.being creative with your image is a great way to connect with your followers.your Instagram strategy should be based around branding. It arouses the interest among the audience & hence act as smart move because without the creative angle nobody will follow your account.

Instagram Marketing- Generate Leads Using Instagram Image SEO - Tips & Tricks
04:20


TYPES OF INSTAGRAM POSTS-

Instagram is a network which allows you to fill your content with Images, videos & stories. So, here i will tell you about different types of instagram posts:

1) Images- This is the most common type of post on instagram. It' important to post a variety of posts while creating image posts. In your image posts you can capture images of your culture brand with lifestyle shots, & behind- the- scenes looks. There is no need to post so many images of your brand. post relevant or genuine post from brand.

Here are the list of some Images type-

a) Behind the scenes post- Here you can showcase the ambiance of your workplace in the pictures. This will give a authentic view to the viewers.It's good to be real.

b) Educational post- As it's name suggest here you can post images that offers people something informative. The photos & videos usually presents the instructions in a way that is quick & easy to follow. Educational videos are quite entertaining.

c) Motivational post- In this section you can put Images of motivational quotes. This post usually combines a simple visual with uplifting text. It can be a great way to encourage audience & amplify your brand value.

d) Influencer post- In this post you can use any renowned figure or celebrity to draw attention to your brand. These post often include a visual of the influencer using or interacting with your product. The best part of this post is that you gain the attention of another audience.

e) Re-post from employees- You can take ideas from your employees for your content instead of going for further option. Reposting great photos from your employees will help in getting authentic content which humanize your business.This will help in both engaging with the audience as well as create bond in between the audience & the employees.

f) User generated content- You can use your user generated content to repost  for your Instagram. User generated content is curated content from your fans & followers.

5 popular types of Instagram posts to Drive Engagement
05:28


Marketing tips to grow your brand on Google+

Are you wondering How to best use Google+ to enhance your Real Estate marketing?

Here is the ultimate guide to give you the tips to make more Real Estate Business.

Google+ is quickly becoming an essential part of any business's social media strategy. There are around 250 million users engaged on google+ and this is sure to grow very quickly as google is making a Google+ account mandatory for all gmail users.

Google+ plays a very important role in search engine optimization (SEO). It makes easy for the marketers to show up in search result. So, this is also an another reason to include google+ in your social media strategy.

So, here are some tips that can be helpful for Real estate agents to grow their business.

1) Always includes keywords & Relevant links on your about page:

The about page is an opportunity to give a quick overview of your business. Through your about page you can also link back to specific page & services directing potential customers to the most important page on your website. Always include such information that searchers will want to know about your company.

This social platform, allow you to use bullets in your description, & helps you to create an easy-to-read list of your products & services. so you can take the advantage. This also enables you to include links to specific pages and a contact form.

2) Connect with your whole audience using Google+ event:

This enables you to send invites through events features. Google+ can also send out invites for google+ hangouts. This syncs with google calendar & show up automatically when a user confirms for an event. This could help your business to be on the top with hangout, or increases the awareness & attendance of the events you're already hosting.

3) Post often & optimize for Best search results:
     
Google social search results are more relevant when they take into account your social connections. It is very much important to include the key words with your post so that they will show up in your follower's search result.

4) Set up google authorship for SEO benefits:

   The business benefits for setting up google authorship are :
   * Increase awareness of your overall google+ profile page.
   * Add a human element to your content & increase trustworthiness.
   * Help your content stand out from the crowded search results page.
   * Improve your chances of showing up in more personalized search results.
   
    studies have shown that Google authorship will increase click- through rates.

 Hence, the real estate agents can use this platform to flourish in the market.

Google+ Marketing- Use Google+ to generate Leads - Gain leads from google search
04:48


How to post on Google+ for more engagement & more lead generation.

It is very important to post the right things on any social media for engagement. The content you post must be relevant to your Real Estate business.

There are around 250 million people engaged on google+ and many of the real estate agents are taking the advantage of this. So, here are 5 ways of postings that will help you to generate new leads on google+

1) Use the top 3 keywords that make searchers easy to find you as these keyword phrases are great starting point to recognizing how people are looking out, or finding about you .

2) Write content which are based on your keyword phrases that are related to search result. Identifying content topics that attracts target audience is key to understanding how to draw new prospects into your world. You can post property listings, Images & videos related to events or near by infrastructures to give the feel of the locality to the audience.

3) Identify pages & people that could have leads for you and follow them.

4) Next you have ti identify the communities that could potentially have leads for you & join them so, look around before you commit.

5) Start engaging the potential prospects you discovered on pages & communities:
    
   Take the pieces of content you have already identified & use them to:

a) Go through with the pages & people you have followed & add value when possible through with comments.
b) Like any content that's relevant to you & your business or your industry such as real estate.
c) Identify regular contributors in your communities & engage with them through answering questions & providing helpful contents. 

How to grow your Google+ engagement.
05:18
+ How to use Quora For Real Estate Business
2 lectures 11:57

Quora Platform For Marketing In Real Estate Business

Quora is a Social media platform which is already established and growing at a very fast pace. In simple words we can say that it's a user generated question & answer platform & an online knowledge market.

If we talk about the statistics of quora the estimated number of quora's unique visitors grew 62% between February 2015 to February 2016 and yet growing with the number of 100 millions users presently. This makes quora a high traffic potential resource to any marketer.

How can Quora be used for Marketing?

Firstly you have to create a account on quora by doing this the following thing:

Go to https://www.quora.com/signup and set up an account by connecting with Facebook, Twitter or Google+. You can also create an account separate from any social channels using just your email and password.

After signing up on quora you have to create a profile in which you have to add the information about your company you represent, it's experience and expertise. It's good to add your website & social media links as this will help in the creation of traffic to your pages from quora.

1. Content creation-  Basically quora is platform where you get inspired and create better content for your company blog. Here you can search for trending topics in your field like Real Estate. You can do evaluation by finding out what people are asking and check out the best answer they get. So, before writing an article read everything then consider on what people wants to know and what are their expectations, this will makes your content covers exactly the people are looking for.

After getting a great topic idea you need to decide how to approach it. Quora will also help in this matter. You can search for various threads related to your topic on quora. Read them properly & create an entire user generated blog post based on quora findings.

you can ask questions related to your topic on quora and this will ultimately lead to get the best answers within the roundup article. Quora users will help formulate your topic by providing you with true stories, personal examples and valuable insights.

You can also maximize the engagement rate and fir this you have to correctly categorize your question and invite some experts in the field or just active users to answer it.
 
You can also recognize an engaged user by looking at the number of answers he gave to your question plus how many upvotes he or she gets plus there following.

2. Eye catchy headlines with quora- We know that there are various methods that can help you to craft a good catchy headline. you can take suggestions from google search results, and many other tools which will help you to draft title for your content marketing. 

But user generated content will give a slightly different perspective towards drafting your content's headline. Because this is what reflects how the people perceive your topic, the way of accepting and understanding the content, and the way they talk about it. 

This will laid you to understand the tone of quora users which will automatically lead your writing feel more authentic and close to your reader.

3 Goodwill Management- There are already many questions asked on quora related to your topic. In this case you can use the search options to find the users issues & comment passionately. We have another good reasons of using quora as this lead to discussions about your products and answer users questions. Make sure all of your answers are complete and worth reading, but be precise and keep close to the point.

So, to improve your reputation be an active quora participants and keep posting thoughtful questions regularly.

This will increase the sense for credibility and authenticity if company's employee and ideally the CEO answers the quora questions.

Quora for better Lead Generation
05:16

This video shows actual examples on answering for real estate buyer queries.

We also discussed call to action in your answers and profile.


Preview 06:41
+ Your Email Marketing System
2 lectures 08:33

Email Marketing Is Very Important For Follow Up With Leads.


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You Will Understand The Importance Of Email Marketing. In Next Lecture We Will Discuss How To Grow A list

Preview 01:51

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5) Segment Your List To Maximize Value


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5 Ways to Build Highly Engaged Real Estate Email List - A Must For Follow Up
06:42