Effective Publicity Using Media
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Effective Publicity Using Media

Success in the media spotlight
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8 students enrolled
Created by David Ewen
Last updated 10/2013
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 33 mins on-demand video
  • 16 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Define three marketing elements
  • Working with and practicing marketing
  • Communication methods to reach media
  • Working with the media
  • Finding radio stations in specific areas
  • Network TV affiliates
  • Newspapers and magazines
  • How to write the effective news release
  • Writing as a journalist
Requirements
  • No specific requirements except online access
Description

This course is for anyone who is looking to get that interview on TV, feature article, or spot on radio. This is an all inclusive detailed summary of how to be effective in your publicity efforts. Do you want that radio interview or feature article? Have you worked hard to get featured on television? You want to be more than be in the news. You want to be the news. Get all the tips, tricks, and techniques to getting the publicity using all forms of media from traditional, broadcast, to online. Get that feature article in the newspaper. Be heard on radio with an awesome interview.

Who this course is for:
  • Business Owners
  • Publicists
  • Media Experts
  • Authors and writers
  • Book Publishers
  • Film Producers
  • Recording Artists
  • Artists
  • Band Leaders
  • Event Managers
  • Film Festival Directors
  • Churches
  • Nonprofit Organizations
  • Musicians
  • Music Artists
  • Recording Artists and Production Companies
  • Film Directors
  • Bloggers
  • Fundraisers
  • Pastors, Deacons, and Church Leaders
  • Public Officials
  • Marketing Directors
  • Sales Representatives
  • Stage Performance
  • Artists
  • Advertising Agencies
Course content
Expand all 12 lectures 01:00:36
+ Introduction
1 lecture 01:51

This lecture covers the difference between marketing and publicity

Preview 01:51

This quiz gives and understanding of marketing and publicity

Marketing and Publicity
3 questions

Are you ready to get that feature article, radio interview, or spot on TV?

Are you ready?
1 question
+ Marketing
5 lectures 21:50

This is an an introduction to marketing

Preview 04:32

This lecture talks about what your audience is asking you.

Preview 04:58

This quiz tests your understanding of WIIFM

WIIFM
2 questions

This brief quiz is a general practice for WIIFM

WIIFM
3 questions

This lecture explains a tool to help define the "who" and the "what" that is being presented to your audience.

RASCIL
04:53

This quiz verifies understanding of RASCIL factors

RASCIL
2 questions

This lecture describes how to communicate with the media

5 W's - Who What When Where, and Why
04:48

This is a summary of how to write a news release given the resources of marketing content.

Writing The News Release
02:39
+ Publicity
1 lecture 04:52

This lecture gives a solid overview of media outlets to work with and the resources to find them.

Publicity Media Outlets
04:52
+ Working With The Media
2 lectures 03:31

This shows how media news releases are sent and how the followup occurs.

Sending The News Release
01:26

Learn the proper way to respond to media requests. Understand how the media operates

Responding To Media Requests
02:05
+ Complete Review of Marketing & Publicity
2 lectures 00:00

Complete Review of Marketing

Complete Review of Marketing
13 pages

Complete Review of Publicity

Complete Review of Publicity
15 pages