Effective Product Management
What you'll learn
- Learn product life cycle management strategies
- Learn key product management strategies
- Learn remote product management strategies for long-term implementation
- Learn about successful principles of product management
- Learn about the marketing of new product and services
- No requirement
Product management is very central and important to any company that deal in production of product or sell product to his/her target audience. The management of any product need a detail plan and strategy to ensure that the product is very successful in the market place. Competition is very keen in this global economy, now the world is one village so its very difficult to enjoy monopoly.
The fundamental point here is that you cannot manage, a product until you develop a product in the first place, the development, goes through various process but first it important we data about the market so research and development is very central to product development. The process of new product development goes through eight stage before it becomes a product itself, they are idea generation, idea screening, concept development and testing, business analysis, marketing strategy development, product development, test marketing and commercialization. The product life cycle can start from here, then the said product can be managed.
Good product management is keen to the success of the product hence you need a skillful and a committed team to manage the product, which should involved strategies such as line pruning, line filling strategy, line featuring etc. This strategies and more will ensure the success of the product.
Who this course is for:
- everybody, managers, directors, businessmen, academia, CEO, Instructors, consultant, government officials,Leaders etc
My education is centered on business and marketing, I have studied with Chartered Institute of Marketing ( C.I.M-UK) from certificate in marketing, advance certificate in marketing to post graduate diploma in marketing. I proceeded to do master of business administration from central university graduate business school.
I have eighteen years of practical working experience with reputable organisations. The names of these previous organisations I have worked with are Central university Lecturer, Platinum Impex limited, Regional sales/marketing officer, sales/marketing executive, Laine Services Limited. Strict marketing research services chief executive officer/consultant,etc. Iam currently self employed, working as chief executive officer/ consultant of Strict Consult.
I believe in ardent entrepreneurship and always prepare to help business start-up voluntary. In this twenty first century, the customer is king, and every business or student need to understand the customer centric regime. you need the right education and training to understand the customer and deliver to his satisfaction. If you satisfy the customer consistently he will pay your organisation with his loyalty.