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Effective Persuasive Communication for Professionals
Rating: 4.6 out of 5(24 ratings)
634 students

Effective Persuasive Communication for Professionals

How to Craft a Persuasive Elevator Pitch (with a Workbook and Template)
Created byAlex Lyon
Last updated 6/2025
English

What you'll learn

  • Learn to design a persuasive message for maximum impact.
  • Learn to use the classic persuasive format to make your message truly persuasive and not merely informative.
  • Draft an elevator "pitch" (or short persuasive message) that you can practice by the end of the class.
  • Maintain your personal credibility by being and ethical communicator.

Course content

3 sections • 10 lectures • 45m total length

  • Welcome and Preview2:02
  • How to Get the Most Out of This Class2:19

    This lesson will help you set the right goals and get the most out of the coming lessons.

Requirements

  • No prior experience is necessary.

Description

In this course, you'll learn the fundamentals of designing persuasive messages that will motivate your listeners to take action.

The class comes with a downloadable workbook so you can follow along and stay on track.


The class teaches you . . . 

  • How to craft a message that is truly persuasive and not merely informative

  • How to tailor your message to your specific audience to make it more persuasive

  • How to design your message for maximum persuasiveness by using main points that tell a compelling story

  • How to enhance and fine-tune your message to make it more persuasive

  • How to expand or compress your message to fit the needs of the situation 

  • How to maintain your credibility by being an ethical communicator


The class offers a time-tested, can't-miss speaking template that will speed up your progress. 

  • The speaking template allows you to instantly plug in the various parts of your message so it flows naturally in a persuasive design.

The course workbook is beautifully designed and follows along with each video and key lesson to help reinforce your learning and development.

By the end of the course, you'll have a draft of your persuasive message or "pitch" that you can practice, fine-tune, and deliver at your next meeting or during your next important conversation.

Who this course is for:

  • Full-time professionals who want to make their presentations and conversations more persuasive.

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