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Effective LEAD GENERATION For Business (Magnets & Funnels)

Name: Effective LEAD GENERATION For Business (Magnets & Funnels)
Rating: 4.7 (102 reviews)

High converting Lead Generation strategies to get you more prospects, leads and sales and so you can grow your business.

Created byScott D. Clary, MBA

Last updated 4/2021

English

What you'll learn

Understand various different types of funnels (over 30) for different types of customers and products.
Set up funnels with no-code software (without any technical background).
Create effective lead magnets that leads actually want, in order to obtain an email address and name.
Create funnels that convert, and capture hyper targeted leads that are perfect for your product or service.
Drive targeted traffic to your funnels through various ad and social platforms.

Course content

5 sections • 40 lectures • 1h 59m total length

Introduction2:57
Master end-to-end inbound lead generation by building high-converting landing pages, lead magnets, traffic-focused funnels, and bridge pages to capture leads and drive sales.

Lead Magnets3:16
Identify lead magnet types—from pdf reports and ebooks to video courses and bundles—and illustrate how perceived value affects opt-in rates.
Landing Page Design2:03
Design a minimalist landing page using insta page, with a strong headline and an opt-in form to grow your home repair email list and connect to your autoresponder.
Traffic & Optimization4:13
Lead generation through Google and Facebook ads; analyze and optimize campaign performance using analytics, conversion rates, and split testing to boost traffic and conversions.

Planning And Choosing Funnel Type3:48
Plan and choose funnel types for online business, reviewing invisible, video sales, lead magnet, webinar, and other funnels to decide a free gift and paid product strategy.
Crafting Your Offers6:29
Creating Different Kinds of Funnel Pages8:29
Design and customize a lead funnel by selecting a minimalist lead page template, adding an image and copy for the free offer, and preparing the sales and thank you pages.

Affiliate Funnel2:25
Build an effective affiliate funnel by capturing leads, using a bridge page to reframe offers, and following up with at least seven emails to convert traffic into buyers.
Application Funnel4:06
The application funnel prompts high-ticket prospects to apply or schedule a call, uses qualification questions, and may include a trip wire, thank you page, and testimonials to build credibility.
Ask Campaign Funnel1:38
Set up an ask campaign funnel with a two-step landing page and thank you page, featuring an open-ended question and a free gift to move prospects into additional funnels.
Automated Webinar Funnel2:52
Explore automated webinar funnels that generate 24/7 sales from a recorded webinar. Note lower conversions than live webinars and the need to record a high-quality live version to optimize automation.
Cancellation Funnel2:30
Content Marketing Funnel1:12
Develop a content marketing funnel by creating high-quality content that ranks in search engines and spreads on social media, then drive opt-ins through popups, squeeze pages, and offers.
Continuity Funnel for Past Clients1:55
Reimagine the continuity funnel to re-engage past clients by offering a free gift and a discounted subscription package, leveraging lower acquisition costs and existing customer relationships.
Cross-Sell Funnel0:53
Turn any funnel into a cross-sell funnel by featuring related products on the checkout or thinking page, with options a through e for physical or digital products or affiliate items.
Daily Deals Funnel1:09
Discover a daily deals funnel that leverages evergreen offers, first-time buyer access, and bundles. Encourage sharing with friends and family through discount coupons or added bonuses to grow ecommerce sales.
Forever Funnel1:35
Create a forever funnel by building an extensive autoresponder sequence of emails that promote existing content, including blog posts, YouTube videos, and social posts, driving traffic to your landing page.
Free Consultation Funnel1:11
Free Plus Shipping Sales Funnel1:16
Explore how the free plus shipping funnel turns visitors into buyers by offering a free item, collecting shipping payment, and using automated emails to grow a buyer list and upsell.
Free Sample Funnel1:06
Hero Funnel1:19
Home Page Funnel0:35
Launch a homepage funnel that introduces your business and products. Push leads through the site by featuring your company biography and multiple products.
Invisible Funnel2:07
Lead Generation Funnel3:18
Discover how a simple lead generation funnel uses a landing page, opt-in form, and thank you page to grow your email list with a valuable free gift.
Live Demo Funnel2:46
Live Webinar Funnel3:44
Membership Funnel Version 1 and 21:27
Compare two membership funnel versions: a free gift squeeze page driving paid memberships, and a trial offer with recurring charges after the trial, clearly disclosed on the sign-up page.
Product Launch Funnel1:34
Execute a product launch funnel using a landing page with a free gift or training, training videos and email follow-ups, then cart open and upsells, building anticipation and audience relationships.
Re-engagement Funnel0:52
Referral Funnel0:55
Create a referral funnel that turns customers into affiliates through a front-end flow to a thank-you page, with upsells and referral links offering commissions or discounts.
Reverse Squeeze Page Funnel1:53
Self-Liquidating Funnel0:53
Service Upsell Funnel1:32
Storefront Funnel0:55
Master storefront funnels by showcasing multiple products on a main page and routing clicks to product-specific funnels that sell more efficiently, whether for physical or digital offerings.
Summit Funnel1:21
Invite audiences to a free live summit, register on the sales page to view expert speakers, and convert with recordings or high-ticket offers after the event.
Survey Funnel1:33
Harness a survey funnel to segment audiences and route visitors to the right sales funnel, learning about customers and boosting engagement for future offers.
Typical Funnel2:37

Requirements

A desire to increase leads, customer and sales for your product or service.
An online business, or business idea that you can set up a funnel / lead generation campaign for.

Description

Requirements

Desire to use Lead Generation to promote & grow your business

Description

Effective Lead Generation to get you more leads, demos, sales and conversions so you can grow your business.

You've built a couple of websites.

You've spent thousands, if not tens of thousands of dollars on AdWords, Facebook Ads and other marketing tech.

You've built your lists, you're getting traffic, but for some reason the phone is still not ringing.

Your inbox is looking depressingly empty.

This course will teach you everything you need to know to get those prospects reaching out to you 24/7 with no extra work on your part.

You’re here because you want to know how to get the flood of leads and sales to start pouring in?

You just need one more piece of the puzzle. That's where we come in… This course has taken years of experience and compiled it into step-by-step videos so you can get everything you need to build your own lead generation machine!

At the end, you'll build a lead generation system that will automatically build leads for your business while you sleep.

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WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE

I built this course for people like you.

People who are frustrated with their Lead Generation efforts. Spending tons of time, money and energy trying to capture leads that want to buy their product or service, but are continuously falling flat and not seeing the results they want.

It's not easy to learn how to generate Leads effectively.

I've been there myself.

So let me help you get the business results you're looking for.

Successful Lead Generation is one of the most important things you need to understand and leverage effectively in order to grow your business.

But learning how to do this effectively can be a challenge.

That's why we created this course.

With this course you’ll learn how to build out various types of funnels, how to create pages, write copy that converts and target and drive traffic towards your funnels, ultimately ending up with new leads, customers and sales.

============================

WHO THIS COURSE IS FOR

This course is for anyone who wants to do Lead Generation l for themselves or their clients.

This course will teach you everything from the technical to the content, to various formats and strategies surrounding Lead Generation and funnels.

After finishing the course, you'll be able to run highly successful Lead Generation campaigns for yourself, your clients and/or your business.

============================

HOW THE COURSE IS STRUCTURED

The course first gives you an overview of a basic Lead Generation process. After that we discuss bridge pages and sales funnels, both of which can be used for inbound lead generation.

Lastly we’ll discuss 30 different sales funnel options that you can use for different business opportunities, products or customer types.

Leads

Lead magnets
Landing page design
Traffic and optimization

Bridge Pages

The overall page page concept
Determining the offer and angle
How to actually build the bridge page

Funnel Building

Planning and choosing funnel type
Crafting your offers
Creating different kinds of funnel pages

30 Funnel Examples & Definitions

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CLASS PROJECT

Identify which funnel will work best for your customer/product.
Use Click Funnels to build out a sample funnel.
Create a lead magnet.
Launch your funnel and set up a paid ad (one one of the platforms discussed, to drive traffic to your funnel.)

Goal: Identify an ideal customer profile, prospect this customer, prepare and call them and book a demo.

============================

YOUR TEACHER - SCOTT D. CLARY

As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.

On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.

I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.

I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.

I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary

Who this course is for:

Non technical individuals who want to set up inbound funnels and drive online leads for their new business.
Marketers who want to learn about, and try new types of funnels to a/b test results.
Entrepreneurs who are having trouble driving leads and finding new customers.
Marketers or entrepreneurs who need to generate more inbound leads.

Effective LEAD GENERATION For Business (Magnets & Funnels)

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 3min

Lead Generation Basics3 lectures • 10min

Bridge Pages3 lectures • 36min

Sales Funnels3 lectures • 19min

Funnel Examples30 lectures • 53min

Requirements

Description

Who this course is for: