In this lesson you will learn about the different options you have when opening a company in the US. I will also cover about how to get your EIN or Tax ID for your business. 

In this lesson you will learn more about what is needed to pay the sales tax your store collects from your customers in the state where you conduct your business. 

I walk you through the process of setting up a Gmail address to use for your store

Once you have your Gmail address, I show you how to get a Google Voice number to use for your customer support

Here I show you how to register for a USPS PO Box to use as your company mailing address for business purposes and usually for any merchandise returns.

In this lesson, I walk through signing up for your actual store on the Shopify platform.

Shopify supports many different payment gateways.  Here I show you the best way to start, quickly and easily.

Shopify also supports Paypal.  I walk you through the proper registration steps for adding Paypal as an option.

Your Shopify theme is the basic layout/appearance of your store (site).  In this lesson I show you how to get up and running with a theme.

This lesson takes you through each of the important pages your store will need to have, apart from just selling products.

Shopify has different monthly fee levels for different features and volume.  In this lesson I show you what is the best value for the average store to start and as you grow.

It is important to plan out what you want to sell, according to your interests or ideas about moving product.  Here I talk about that process and making the best choice.

In this lesson I go through some current research methods to help identify products to sell at a profit.  This is a crucial piece of success.

Once you have your target product ideas, I show you how to find them and alternatives on AliExpress, choose the best sellers and other very important factors to know.

With your products and sellers in hand, in this lesson I show you how to efficiently load them into your store, and present them.

Facebook Business Manager is the main area you'll be using besides Shopify.  Here I take you on a tour through FB Business Manager so you are familiar with it and especially the parts you'll be using daily.

This lesson takes you through the process of opening your own account the best way in FB for your store and your advertising.

A key part of your business traffic is your Fanpage.  This lesson takes you through the process of deciding on your best name for your Fanpage and then how to create it.

Facebook uses something called a Pixel to serve as their analytics tool.  This is one of the absolutely necessary pieces and needs to be done right.  I show you how to do that and explain about what it is.

You will need to create ads for your products.  Canva is a great free tool that will work well for you.  Here I show you how to use it and provide some examples of good ideas for ads.

The more products and ads you run, the more messy things can get for tracking.  I take you through a good naming convention so you keep track of everything easily and can review your data easily.

Once you have traffic to your ads and your store, you need to see what is working well and what is not.  In this lesson I take you through the Facebook statistics/reports area and what you need to look for in determining successful campaigns/ads.

Custom Audiences are an integral part of the Facebook ad targeting service.  I give you some advice and show you how to make use of this area.

Once you start to see some success, Lookalike Audiences are a feature of Facebook that helps you expand that success to more potential customers in the most cost-effective way.  In this one I show you how to use that feature and some tips on the best ways to use it.

An introduction to Flex Targeting within your Ad campaigns and a discussion as to its importance and effectiveness with considerations upon its use, in addition to a brief tutorial.

In this lesson I will cover everything you need to have done to run successful ads to your store.

In this lesson I will share with you the items you need to have on your product page to have it convert all your visitors.

In this lesson I will share the different ads types and how to set your ads up in Facebook

In this lesson I will show you how to create campaigns and ads for your products.

In this lesson I will show you how to set up your columns to be able to understand your stats.