eCommerce Advanced Facebook Ads and Instagram Ads

Explore how the S14 update changes Facebook and Instagram ad tracking, privacy prompts, and pixel data. Understand its impact on targeting, optimization, and reporting.

Navigate the iOS 14 update for ecommerce ads by verifying your domain and prioritizing eight events in Facebook business manager, and implement conversion API with Shopify.

Learn to create and use Facebook business manager to securely manage pages, ads, catalogs, and Instagram profiles, assign admins, and navigate key sections for efficient campaigns.

Explore the Facebook business manager interface and learn to manage users, accounts, data sources, pixels, and catalogs for ecommerce ads.

Set up your Facebook pixel after the iOS 14 update by linking it to your Shopify store, verifying your domain, and configuring aggregate events in Facebook Business Manager.

Set up your Facebook ads account in Business Manager, choose currency and time zone, add payment methods and tax information, and enable two-factor authentication.

Discover how the Facebook algorithm uses an auction to place ads across feed, stories, and other placements, targeting the right audience with engaging and viral creative.

Facebook uses total value, built from bidding, estimated action rate, and ad quality, to win auctions. Improve placements and lower costs by boosting engagement, post-click experience, and page score.

Explore the typical Facebook campaign structure from campaign to assets and ads, and learn to define one objective, one avatar, and one funnel stage per campaign, with placements and budgets.

Learn about different Facebook ads campaign types, including top-of-funnel prospecting, middle-of-funnel retargeting, and bottom-of-funnel campaigns, plus testing and scaling strategies, audiences, and creative ideas like UGC and social proof.

Learn how to create and structure a Facebook ads campaign, link your pixel, choose objectives like conversions, set budgets, target audiences, and optimize with dynamic or static ads.

Compare ABO and CBO to learn asset-level budgets versus campaign-level optimization, and apply ABO for testing while using CBO for retargeting and scaling.

Explore a two-page campaign and asset planning worksheet for organizing Facebook and Instagram ads, detailing campaign and asset fields, targeting options, budgets, and acquisition costs.

Understand how campaign objectives guide Facebook ad optimization and the role of purchase. Budget and learning shape objective choice; with limited funds, use add to cart or view content.

Explore Facebook ads campaign objectives, including brand awareness, reach, traffic, catalog sales, store traffic, and conversions like purchase, view content, and add to cart, and learn when to use each.

Explore four ad strategies for ecommerce campaigns, from purchase campaigns with strong budgets to view content, traffic, or video view campaigns with retargeting, plus ongoing testing and optimization.

Define your ad goals and calculate your budget, from profit to new customer acquisition or data gathering, and study metrics like average order value, margin, and roas to guide budgeting.

Master attribution settings to optimize ecommerce ads by choosing the right attribution and conversion windows, with guidance on seven-day vs one-day windows and reporting implications.

Explore the bidding options for Facebook ads, including spend-based, goal-based, and manual bidding, with bid cap, cost cap, minimum ROAS, and the recommended lowest-cost strategy.

Learn the basics of marketing and sales, including why people buy, how to be a good marketer, and how to position your product as the solution for the customer avatar.

Define your customer avatar by identifying who your product serves, and test whether a single avatar fits or multiple avatars are needed for broader reach.

Create product customer avatars using market research and Amazon review insights. Target groups include dieters and zero-carb fans, new parents, students hosting parties, and campers for Facebook and Google ads.

Identify your avatar’s objections and motivators to improve conversions, using examples to show how reviews, clear product details, and value messaging address quality, price, and usage concerns.

Explore five targeting options for Facebook ads: interest-based, behavior-based, demographic-based, intent-based, and lookalike audiences, and learn when to apply each for cold audiences, engaged shoppers, and lookalike scaling.

Master interest based targeting in Facebook ads by building a precise avatar, selecting locations, age, and gender, and combining verified interests to optimize audience size.

Explore behavior based targeting in Facebook ads manager, reviewing options like anniversary, mobile device users, purchase behavior, and engaged shoppers.

Target audiences by intent and content-based actions using pixel data, website actions, and customer lists. Compare custom audiences and sources, plan retargeting with saved audiences and lookalike strategies.

Learn how lookalike audiences use a source custom audience to reach new people similar in demographics, interests, and behaviors. Start with strong sources and small percentages.

Learn to conduct market research for ecommerce ads by identifying competitors with Google and Instagram, compiling data in a competitors worksheet, and using the Facebook Ads Library to analyze ads.

Identify the three common ad copy mistakes, turn features into benefits, and craft organic-looking ads that stop the scroll and move users to your store.

Learn to structure Facebook and Instagram ad copy using a three-part framework: hook, transition, and call to action, focused on the main benefit for your customer avatar and transformation.

Discover ten hook types for ecommerce ads, from pain and desire to storytelling and before and after, with practical examples to boost Facebook and Instagram copy.

Craft your ad body text to show how the product moves readers from problem to benefit. Keep it short, above the fold, and tailor length by product, audience, and benefits.

Explore how to craft effective call to action in ads with urgency and scarcity. Review examples that push viewers to act, using action verbs, offers, and direct store prompts.

Learn to craft AB headlines for Facebook ads, 5–7 words, a single benefit, and a one-idea description under 30 characters, with a clear call to action near the button.

Discover four easy ad copy ideas for ecommerce ads—authentic reviews, emotional hooks with benefits, direct offer hooks, and opening with a question—to boost social proof on Facebook and Instagram.

Discover four templates for ecommerce ads on Facebook and Instagram: start with the benefit, benefit-and-step, the most perfect product name, and the world's most effective sleep remedy.

Fill your ad copy in the Facebook ads manager—primary text with hook, transition, and call to action, plus creative, headline, and description, with display links and multiple headlines for optimization.

Learn to choose ad formats—image, video, carousel, collection—and tailor placements like Facebook feed or Instagram stories, following platform-specific requirements and objectives for effective campaigns.

Test different Facebook ad creatives, including static images, animated images, carousels, slideshow videos, short videos, and long videos, to match diverse audience preferences and maximize engagement.

Explore diverse ad creative ideas for ecommerce campaigns, including benefit overlays, feature callouts, testimonials, before-after, and Instagram stories concepts. Explore TikTok style, user generated content, and mobile-first formats.

Design mobile first videos to engage a mobile audience, where 95% access social media on mobile, using a 15-second format, a 3-second hook, and captions.

Explore different user generated content types, including unboxing videos, product demos, testimonials, lifestyle shots, and packaging videos, to boost social proof and authenticity in your ads.

Tailor ads to each funnel step: educate top-of-funnel audiences who don't know your brand with product benefits or end results, then use testimonials, unboxing, and demonstrations for warm bottom-of-funnel audiences.

Run a quick overview of ad metrics for video creatives. Focus on attention, interest, and engagement, using 3/2 video plays over impressions and CTR to gauge performance.

learn to create compelling ad images for Facebook and Instagram using Canva, including templates, grids, photo editing, text styling, brand colors, and resizing for stories.

Learn to create a seamless Canva carousel by designing a full multi-card image, adding guides to mark each card, and splitting it into equal parts for Facebook and Instagram posts.

Learn to create engaging Canva video ads for Instagram stories with split-screen layouts, animated text, and smooth slide transitions, plus tips to trim and sequence slides for effective ecommerce ads.

Learn to create simple videos from product images in Canva using Instagram post designs, animated shapes and text, and stop-motion style slides.

Learn to edit video ads on your iPhone with the Insert app, trimming clips, adding music and text, applying filters and transitions, and exporting for stories or reels.

Learn to name campaigns, assets, and ads with templates to save time, stay organized, and simplify reporting. Apply fields like team member initials, funnel stage, offer, objective, and budget type.

Learn to set up your first Facebook ads campaign in the ads manager, selecting a conversion objective, using templates, and exploring AB testing and dynamic creatives.

Learn to set up UTM parameters in Facebook ads manager, build campaign-specific URL parameters, and track traffic and sales with Shopify and Google Analytics using filters and reports.

Learn to use Facebook mock up studio and Facebook Creative Hub to create, customize, and share ad mockups for Facebook and Instagram placements.

Wait at least one week before tweaking Facebook ads to let the learning phase finish and gather 25 to 50 actions; if not leaving learning, increase budget or lower objective.

Learn how to preserve social proof across ads and campaigns by duplicating ads with existing likes, comments, and shares. Use an existing post across assets to keep social proof consistent.

Learn to analyze Facebook metrics to optimize campaigns. Compare link clicks to outbound clicks, understand reach, impressions, CPC, CPM, and landing page views.

Explore non-facebook metrics essential for ecommerce ads, including CPA, ROIC, conversion rate, average order value, and long-term value, with insights on measuring with Shopify, GA, and UTM tagging.

Learn to organize Facebook Ads Manager columns by selecting essential metrics, including reach, impressions, frequency, cost per result, and website purchases, then save custom presets for ongoing analysis.

Wait seven days or until learning phase finishes before analyzing or tweaking campaigns. Expect about 50 actions to complete learning within a week, with attribution delays up to three days.

Analyze campaign results by checking reach and impressions to confirm delivery, then diagnose policy, billing, budget, audience size, glitches, or relevance score before proceeding to step two.

Learn step two of analyzing your campaign results by calculating CPA and ROIC, assessing profitability with ROIC and ROAS, and estimating long term value to decide ad strategy.

Analyze campaign results by comparing link clicks to landing page views, diagnose post-click experience, and optimize ads, landing pages, and targeting using metrics like outbound click-through rate and conversion rate.

Learn to use the worksheet to track results, assess profitability, and compare metrics like industry benchmarks, visitors, purchases, CPA, and landing page conversion rate.

After analyzing results, identify what's not working and test fixes like new creatives, targeting, or offers (free shipping or free returns) to improve conversions.