Explore the Facebook business manager interface and learn to manage users, accounts, data sources, pixels, and catalogs for ecommerce ads.

Set up your Facebook pixel after the iOS 14 update by linking it to your Shopify store, verifying your domain, and configuring aggregate events in Facebook Business Manager.

Set up your Facebook ads account in Business Manager, choose currency and time zone, add payment methods and tax information, and enable two-factor authentication.

Discover how the Facebook algorithm uses an auction to place ads across feed, stories, and other placements, targeting the right audience with engaging and viral creative.

Learn how to create and structure a Facebook ads campaign, link your pixel, choose objectives like conversions, set budgets, target audiences, and optimize with dynamic or static ads.

Explore Facebook ads campaign objectives, including brand awareness, reach, traffic, catalog sales, store traffic, and conversions like purchase, view content, and add to cart, and learn when to use each.

Target audiences by intent and content-based actions using pixel data, website actions, and customer lists. Compare custom audiences and sources, plan retargeting with saved audiences and lookalike strategies.

Discover four easy ad copy ideas for ecommerce ads—authentic reviews, emotional hooks with benefits, direct offer hooks, and opening with a question—to boost social proof on Facebook and Instagram.

Discover four templates for ecommerce ads on Facebook and Instagram: start with the benefit, benefit-and-step, the most perfect product name, and the world's most effective sleep remedy.

Learn to choose ad formats—image, video, carousel, collection—and tailor placements like Facebook feed or Instagram stories, following platform-specific requirements and objectives for effective campaigns.

Learn to organize Facebook Ads Manager columns by selecting essential metrics, including reach, impressions, frequency, cost per result, and website purchases, then save custom presets for ongoing analysis.

Learn step two of analyzing your campaign results by calculating CPA and ROIC, assessing profitability with ROIC and ROAS, and estimating long term value to decide ad strategy.

Analyze campaign results by comparing link clicks to landing page views, diagnose post-click experience, and optimize ads, landing pages, and targeting using metrics like outbound click-through rate and conversion rate.

Learn to use the worksheet to track results, assess profitability, and compare metrics like industry benchmarks, visitors, purchases, CPA, and landing page conversion rate.