
In this lesson, we will cover the foundation of our ecommerce business which is the store.
You can sign up for Shopify using the link in the resources section.
Run validation campaigns with small budgets to test product, audience, and pricing fit using ads. Identify winning ads by click-through rate and then scale to purchase campaigns.
Optimize product and static pages and blog content with keyword and competitor research, build links, and track rankings using CRM Rush and Google Search Console to grow organic ecommerce traffic.
Align your e-commerce strategy around revenue, profit margins, and analytics by strengthening the four marketing pillars—ads, email, social, and organic search—over time.
This course is a blueprint for eCommerce Marketing and includes the complete step-by-step strategy and tools you need.
Start your eCommerce journey with a bang.
Not sure which channels to start with? - Learn all the channels and how much revenue you can drive from each using my strategies
Want to build an 8-figure eCommerce brand? - Follow the exact blueprint I've used for all my eCommerce clients.
Got lost in a sea of "recommend" tools? - Pick quality over quantity. Get the 5 essential tools that drive the best results.
Course Contents
The Foundation: Ecommerce Store
Ecommerce Marketing Pillar #1: Advertising
Ecommerce Marketing Pillar #2: Email Marketing
Ecommerce Marketing Pillar #3: Organic Social
Ecommerce Marketing Pillar #4: Organic Search
Revenue and Profit Margins
Ecommerce Analytics