
Explore how to craft a creative strategy for Facebook and Instagram ads, emphasizing ongoing testing, audience research, and a four-step process of research, strategy, production, and optimization.
Define your brand's unique selling proposition to gain a competitive edge by offering what matters to customers, and repeat this focused, easy-to-understand message across your site, ads, and dropshipping plan.
Identify your brand customer avatar by researching competitors, reviews, and ads on Amazon and Facebook to define who buys your product and how to speak to them.
Identify your avatar’s objections and motivators for the coffee alternative, and counter concerns with social proof, reviews, and certifications, while highlighting zero caffeine, zero calories, and organic ingredients.
Tailor Facebook video ads for top, middle, and bottom of the funnel by matching messaging to cold, warm, and hot audiences and leveraging retargeting.
Learn to conduct market research for Facebook and Instagram ads using the Facebook Ads Library and Creative Center, studying competitors, customer avatars, media types, and persuasive angles.
Master the ad creative formula with hook, transition, and call to action; test multiple three-second hooks, show the problem and solution, and prompt viewers to visit the store.
Explore eight video ad formats for ecommerce dropshipping, including Instagram stories and TikTok style videos, testimonials with written reviews, UGC, slideshows, before‑and‑after and split‑screen ads, SMS conversations, and us-versus-them comparisons.
Explore diverse Facebook video ad ideas for e-commerce and dropshipping, from problem-solution starts and negative hooks to demos, testimonials, comparisons, and acquisition and retargeting strategies.
Master the first three seconds with catchy hooks, testing multiple versions (reverse, boomerang, shocking, before/after); pair captions with clear, readable text and strong product focus through lighting and fast edits.
Discover and test five UGC ad types: unboxing, product demos, testimonials, lifestyle shots, and packing videos to boost trust and conversions in ecommerce and dropshipping.
Design video ads for Facebook and Instagram in three dimensions—9 by 16, 3 by 4, and 1 by 1—keeping text readable in all placements using automatic placements.
Use licensed music for your Facebook ads by accessing the Facebook Creator Studio sound collection or InVideo library; avoid Instagram story music due to copyright.
Explore InVideo, a browser-based tool to create and edit Facebook video ads with templates and brand presets. Learn to navigate templates, resize for dimensions, and access support and pricing.
Modify and customize InVideo premade templates to create engaging Facebook video ads by editing text, fonts, colors, animations, and replacing images or videos, then assemble scenes with transitions and templates.
Create a user-generated content video from a blank vertical template by scripting, recording voice over, shooting product benefits, and editing scenes, text, and animations.
Explore a practical video ad example built in video, detailing voiceover, scene-by-scene text overlays, music volume and transitions, and how to collaborate for feedback and upload to Facebook Ads Manager.
Measure creative performance by tracking impressions, 3/2 views, and viewer duration from the first 3 seconds, then monitor click-through rate, cost per click, and ROI with Shopify and Google Analytics.
This Course Is Perfect For eCommerce Store Owners and for Dropshipping Store Owners Looking To Increase Their Sales Using The Power Of Facebook And Instagram Ads.
Are you an eCommerce business owner who is looking to market your products and grow your sales using the power of Facebook and Instagram ads, but You have a small budget, you have never created videos before, and you have no idea what video ads can succeed at driving traffic to your store and making sales.
Now more than ever, video ads are the most important elements in your ads campaigns. They can literally make or break your ad's performance.
The struggle is real. I have been working with small business owners like you for years, and I know how challenging creating good and effective video ads can be.
Hello, I am Rihab, an e-commerce Coach, and in this course, I will show you step by step how you can come up with a creative strategy so you can source and produce ad creatives that sell for your Shopify Dropshipping Course.
In this course, I will show you what a creative strategy is and what are the different steps you need to go through to create a strong and effective strategy.
Together we will see how to define your business customer avatar and unique selling propositions and how you will use those USP to make your ads relevant to your targeted audience.
Then we will see how your ads must differ depending on the audience you are targeting and its level of familiarity with your brand or products. After that, I will show you a tenth of ideas and ad inspirations that you can use to create your outstanding video ads.
In this section, you will find detailed tutorials to create and edit your ads by yourself using very easy and friendly user software. You might have zero ideas of how to edit videos and which software to use, and maybe even this is something you have been worried about for a while because you don't have either the time or the energy to learn complicated software and techniques.
Well, you don't need to worry anymore because the software we are going to use is quite easy and advanced at the same time! using it, you will be able to create amazing videos within minutes.
We will finish this course by learning how to analyze your creative performance so you can know how to improve and optimize your process.
videos must be a great part of your marketing strategy. Whether for your ads or your social media profiles, learning how to create videos that can sell is an essential skill that you should never miss.