Ecommerce Conversion Rate Optimization Masterclass (CRO)

NOTE:

Please reduce the volume on your headsets between 12:55 until 12:59 as there is a a loud sound at 12:57 that could be too loud if the volume is high especially for those on headphones.

Thank you.

There are 4 stages in the CRO process:

1. RESEARCH

2. IDEATION

3. EXPERIMENTATION

4. INTEGRATION

Understand each stage of the process and deep dive into each.

Step by step walkthrough of the CRO Process using an example

A complete overview of the CRO process using a mindmap

In this video lesson, we will learn CRO benchmarks to understand our business stage and standing. Based on this, you can set goals for your conversion rate.

Note: These goals will also vary by industry. Even though I've tried my best to put together a table in the lesson that applies to all industries, the industry-specific differences can be seen in the downloadable chart.

This will help you understand if your industry should have a higher/lower conversion rate as compared to another business that is in the same phase as yours but in a different industry.

1. How to use Google Analytics to measure conversion rates

2. How to measure conversions by marketing channel

3. How to measure page wise and product wise conversion rates

In this video lesson, we will explore some e-commerce websites to observe their CRO hacks.

These are fundamental product page CRO hacks and you're quite likely to come across these across the internet!

We will also discuss the reason behind why these work.

Please find the resource section where you'll be able to download a PDF with a list of all the hacks we discuss in the video.

Hacks learnt:

• key details in the product title

• rating, number of reviews, and answered questions about the product

• showing scarcity product stock notification/message

• page speed

• product videos

• bullet information about the product in the product description followed up with a longer description

• showcase product comparison esp for tech products with links to your own store product pages

• showcase special offers like free shipping or quick delivery or running promos on the product page

• for high ticket size products, landing page format for product information

• showing warranty info on the product page

• Using a .99 pricing (left-most digit before the decimal becomes 1 lesser (so $599.99 instead of $600)

• real customer product reviews with images and videos

• Showing badges like "Bestseller", "Amazon's choice"

• Having a size chart on the product page next to the size selection

• Allow users to zoom in to see product details closely

• Product rankings for top products

• Include influencer videos / UGC content on the product page - social proof

• Allow customers to post videos in the reviews

• Show a was price with a strikethrough

• Show a deal price in a more catchy font

• Show shipping prices upfront (reduce abandoned carts)

• Show a countdown for the product deal price - create urgency

• Show you save - $x / y% user sees the benefit of the deal

• Show the delivery date on the product page

• Show support/return policy in short

This lesson will go through some websites to learn CRO Hacks focused on search, collection, category, and sub-category pages. These are also referred to as Index pages.

Please find the resource for the complete list of CRO hacks discussed in the video lessons available for download as PDF.

In this video, we will explore various e-commerce stores and study their conversion rate optimization hacks implemented in the cart stage.

In the resources section, you can find the complete list of hacks we learn.

In this lesson, we will learn the CRO hacks for the checkout pages. These pages include Shipping and Contact Information as well as the Payment.

As always, you will find the complete list of hacks in the Resources section that can be downloaded as a PDF.